What users are saying about
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Top Rated
1822 Ratings

Marketo

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Top Rated
1822 Ratings
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Score 7.9 out of 100
110 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Marketo

Marketo is really the only choice for large enterprise Marketing organizations, in my opinion. It scales better than other platforms with similar functionalities and is easier to use. Competitors' products in this space will require more "technical" users with coding and database management backgrounds, or will flat out not handle the volume. Marketo is in the sweet spot. If you have Salesforce or Dynamics and are in a large or medium-sized organization, especially if you are in a B2B oriented industry, Marketo is for you.I am personally currently in the Higher Education industry, and Marketo works well in that space, though we sometimes need to seek workarounds for some areas of functionality that are B2B-focused.Small businesses may price out of Marketo, especially if they have a large database or B2C orientation, but it is still worth a look. That said, I personally implemented Marketo at two different small software and services shops with 100-150 employees, and they both still use the tool 5-10 years later. For organizations that are going to want to do only traditional batch/blast email campaigns and have small databases, Marketo will work, but you'll be paying for leaving a lot of capability on the table.
Matt Gomez | TrustRadius Reviewer

Oracle CRM On Demand

I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
Rose Kipkemoi | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Marketo
7.6
Oracle CRM On Demand
WYSIWYG email editor
Marketo
7.1
Oracle CRM On Demand
Dynamic content
Marketo
7.7
Oracle CRM On Demand
Ability to test dynamic content
Marketo
7.5
Oracle CRM On Demand
Landing pages
Marketo
6.7
Oracle CRM On Demand
A/B testing
Marketo
7.4
Oracle CRM On Demand
Mobile optimization
Marketo
7.1
Oracle CRM On Demand
Email deliverability reporting
Marketo
8.2
Oracle CRM On Demand
List management
Marketo
8.4
Oracle CRM On Demand
Triggered drip sequences
Marketo
8.4
Oracle CRM On Demand

Lead Management

Marketo
8.1
Oracle CRM On Demand
Lead nurturing
Marketo
8.1
Oracle CRM On Demand
Lead scoring and grading
Marketo
8.2
Oracle CRM On Demand
Data quality management
Marketo
8.0
Oracle CRM On Demand
Automated sales alerts and tasks
Marketo
8.1
Oracle CRM On Demand

Campaign Management

Marketo
7.3
Oracle CRM On Demand
Calendaring
Marketo
6.6
Oracle CRM On Demand
Event/webinar marketing
Marketo
7.9
Oracle CRM On Demand

Social Media Marketing

Marketo
6.6
Oracle CRM On Demand
Social sharing and campaigns
Marketo
6.5
Oracle CRM On Demand
Social profile integration
Marketo
6.6
Oracle CRM On Demand

Reporting & Analytics

Marketo
6.8
Oracle CRM On Demand
Dashboards
Marketo
6.7
Oracle CRM On Demand
Standard reports
Marketo
7.0
Oracle CRM On Demand
Custom reports
Marketo
6.8
Oracle CRM On Demand

Platform & Infrastructure

Marketo
7.4
Oracle CRM On Demand
API
Marketo
7.9
Oracle CRM On Demand
Role-based workflow & approvals
Marketo
7.8
Oracle CRM On Demand
Customizability
Marketo
7.6
Oracle CRM On Demand
Integration with Salesforce.com
Marketo
8.2
Oracle CRM On Demand
Integration with Microsoft Dynamics CRM
Marketo
6.7
Oracle CRM On Demand
Integration with SugarCRM
Marketo
6.0
Oracle CRM On Demand

Sales Force Automation

Marketo
Oracle CRM On Demand
8.7
Customer data management / contact management
Marketo
Oracle CRM On Demand
9.4
Workflow management
Marketo
Oracle CRM On Demand
8.9
Territory management
Marketo
Oracle CRM On Demand
9.3
Opportunity management
Marketo
Oracle CRM On Demand
9.3
Integration with email client (e.g., Outlook or Gmail)
Marketo
Oracle CRM On Demand
9.0
Contract management
Marketo
Oracle CRM On Demand
7.8
Quote & order management
Marketo
Oracle CRM On Demand
8.5
Interaction tracking
Marketo
Oracle CRM On Demand
8.3
Channel / partner relationship management
Marketo
Oracle CRM On Demand
8.2

Customer Service & Support

Marketo
Oracle CRM On Demand
8.4
Case management
Marketo
Oracle CRM On Demand
8.5
Call center management
Marketo
Oracle CRM On Demand
8.7
Help desk management
Marketo
Oracle CRM On Demand
8.1

Marketing Automation

Marketo
Oracle CRM On Demand
8.9
Lead management
Marketo
Oracle CRM On Demand
8.9
Email marketing
Marketo
Oracle CRM On Demand
8.8

CRM Project Management

Marketo
Oracle CRM On Demand
8.7
Task management
Marketo
Oracle CRM On Demand
8.3
Billing and invoicing management
Marketo
Oracle CRM On Demand
9.6
Reporting
Marketo
Oracle CRM On Demand
8.2

CRM Reporting & Analytics

Marketo
Oracle CRM On Demand
8.4
Forecasting
Marketo
Oracle CRM On Demand
8.7
Pipeline visualization
Marketo
Oracle CRM On Demand
8.6
Customizable reports
Marketo
Oracle CRM On Demand
7.9

Customization

Marketo
Oracle CRM On Demand
8.4
Custom fields
Marketo
Oracle CRM On Demand
8.9
Custom objects
Marketo
Oracle CRM On Demand
8.1
Scripting environment
Marketo
Oracle CRM On Demand
7.9
API for custom integration
Marketo
Oracle CRM On Demand
8.7

Security

Marketo
Oracle CRM On Demand
9.4
Single sign-on capability
Marketo
Oracle CRM On Demand
9.0
Role-based user permissions
Marketo
Oracle CRM On Demand
9.8

Social CRM

Marketo
Oracle CRM On Demand
9.8
Social data
Marketo
Oracle CRM On Demand
9.8
Social engagement
Marketo
Oracle CRM On Demand
9.9

Integrations with 3rd-party Software

Marketo
Oracle CRM On Demand
8.6
Marketing automation
Marketo
Oracle CRM On Demand
8.5
Compensation management
Marketo
Oracle CRM On Demand
8.7

Platform

Marketo
Oracle CRM On Demand
9.3
Mobile access
Marketo
Oracle CRM On Demand
9.3

Pros

Marketo

  • Flexibility - It has a lot to offer, but you don't have to have it all. There are a lot of integrations that allow you to set up your MarTech environment however you want.
  • Usability - Marketo is pretty straightforward to use, and there are a lot of resource documents and community available to help mitigate any issues a user might have.
  • Comprehensive - There's a huge range of features that Marketo has built into it that can be bolted on. I accept there are other tools out there there that do "more", but Marketo's features are comprehensive and operate in a local environment.
  • Support - Marketo's support feature and team are fantastic. They've always been willing and able to help with simple and complex queries in a highly professional manner. The Marketo Community backs this up - with both Marketo Support and Marketo Experts providing insight and responses to queries.
Josh Pickles | TrustRadius Reviewer

Oracle CRM On Demand

  • Application customization is a key strength. We can create custom home page experiences for each type of user, customize object layouts to change dynamically depending on object type, and create an embedded sales process unique to our organization that helps facilitate the user through the process by specifying required fields dependent on what stage of the process they are in. The ability to customize goes directly to the success of user adoption - the fact that we can customize layouts and processes to support our internal business processes helps users make the most of the system.
  • Robust Reporting. The reporting and data warehouse capabilities are excellent. We have thousands of custom reports delivered in a number of ways - on home pages, on dashboards, on demand through the reporting menu, and on custom web tabs. These reports range from simple lists to complex multi-object analyses.
  • Ability to get data in and get data out. CRMOD makes it very easy to import data into any object. This is helpful for importing lists or making mass changes. Exporting data is equally easy, both from an administrator standpoint and for the user. Users can display a list or do a custom advanced search and then easily export the data to Excel without any admin help. They can also export from any report, which is helpful when sales data needs to be combined with other financial data in a larger analysis.
  • The system's workflow capabilities allow us to improve field validation, send important notifications, and enforce business process requirements.
Michelle Prand | TrustRadius Reviewer

Cons

Marketo

  • Pricing -- Marketo is clearly designed for a premium market, and most people will not be able to get in at the price point it starts from. This is a con especially for small businesses who do not always have the resources to invest in a solution like this.
  • Analytic reports within Marketo are not the greatest. I feel that there is more data you can view, and smart lists do not always work as they are supposed to.
  • It must also be said that Marketo does have a steep learning curve, and in some cases, you may need to hire a specialist to help you with the integration process. This can add to your cost.
Nathan Sichilongo | TrustRadius Reviewer

Oracle CRM On Demand

  • A scripting mechanism is needed to customize the data entry forms. As any data driven system, Oracle CRM on demand is as reliable as its data is. Having sales people entering and maintaining the data you have to make sure they are doing that and not cutting corners. One way to do that is to enforce the business requirements in the entry forms.
  • User interface / user experience definitely can and should be improved.
  • It needs a way to send automatic reports on a schedule via email.
  • Support: as usual the Oracle support tends to be tedious and lengthy.
Cristian Bodnarasec | TrustRadius Reviewer

Likelihood to Renew

Marketo

Marketo 7.8
Based on 146 answers
The renewal process with Marketo can be very frustrating. The first year I managed the renewal for my company, I received a quote from the rep with additional products that I had not even inquired about. Additionally, as a result of an increased database size that required us to go up one tier level, we saw our price jump by over 25%. This year, we are decreasing our database size by at least two tier levels and so far I'm disappointed to see that there will be very minimal savings, despite having much less data to store.
Valerie Armstrong | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Usability

Marketo

Marketo 5.4
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Oracle CRM On Demand

Oracle CRM On Demand 9.0
Based on 1 answer
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
Rose Kipkemoi | TrustRadius Reviewer

Reliability and Availability

Marketo

Marketo 8.2
Based on 46 answers
There are performance issues that make it seem like it's down sometimes. The backlog of campaign triggers etc. can be a real issue. The issue is probably more around performance than uptime.
Jennifer Robertson | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Performance

Marketo

Marketo 7.6
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Support Rating

Marketo

Marketo 7.3
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

In-Person Training

Marketo

Marketo 7.4
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Online Training

Marketo

Marketo 5.2
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Implementation Rating

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Oracle CRM On Demand

Oracle CRM On Demand 10.0
Based on 1 answer
With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
Michelle Prand | TrustRadius Reviewer

Alternatives Considered

Marketo

Honestly, they are the industry leader for a reason. Their database like approach in interface and the way the product functions could be confusing or intimidating for some people, but once you see the power it has, and get the hang of it - you'll never look back. We honestly couldn't do some of the things we do without Marketo, and they probably have ME as a customer for life. If I'm consulting with other companies, honestly, it depends on what you're looking for. If you have a simple use case, a simple solution like Pardot or Act-On will probably suffice. If you want advanced targeting capabilities, data cleanliness and automation, advanced segmenting, form completion actions, and industry leading scoring, then I wouldn't look further than Marketo. More of a steep learning curve, but trust me - it's absolutely worth it!
Ian Nate | TrustRadius Reviewer

Oracle CRM On Demand

Oracle app is more available on different mobile devices, Microsoft Dynamics has only Windows and Android but Oracle has both web-based, Mac, IOS. Social CRM feature is another one that Microsoft Dynamics doesn't provide. On the other hand, Microsoft Dynamics provides offline line access. Also, Oracle integrations fit our needs better. Also Ticketing system support is better.
Anonymous | TrustRadius Reviewer

Scalability

Marketo

Marketo 8.3
Based on 9 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson | TrustRadius Reviewer

Oracle CRM On Demand

No score
No answers yet
No answers on this topic

Return on Investment

Marketo

  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
Justin Norris | TrustRadius Reviewer

Oracle CRM On Demand

  • A single platform for tracking, reporting, and control of all data and clients records
  • Manageable outsourcing for development and support functions for the applications we need to use.
  • Lots of integration opportunities, and covers all information gaps and inconsistencies caused by human errors.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Oracle CRM On Demand

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Marketo
7.9
Oracle CRM On Demand
8.2

Likelihood to Renew

Marketo
7.8
Oracle CRM On Demand

Usability

Marketo
5.4
Oracle CRM On Demand
9.0

Reliability and Availability

Marketo
8.2
Oracle CRM On Demand

Performance

Marketo
7.6
Oracle CRM On Demand

Support Rating

Marketo
7.3
Oracle CRM On Demand

In-Person Training

Marketo
7.4
Oracle CRM On Demand

Online Training

Marketo
5.2
Oracle CRM On Demand

Implementation Rating

Marketo
7.3
Oracle CRM On Demand
10.0

Scalability

Marketo
8.3
Oracle CRM On Demand

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