What users are saying about

Marketo

1496 Ratings

Oracle Eloqua

314 Ratings

Marketo

1496 Ratings
Score 8 out of 101

Oracle Eloqua

314 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Marketo

Marketo is well-suited for a medium to a large enterprise that has people devoted to getting it set up and running. You have to really WANT to get it going, otherwise, you will not get great value out of the product. Once you get it up and running, it's a great product with lots of resources on the web for use. I would definitely recommend it to anyone looking for a full marketing automation suite.

Oracle Eloqua

Eloqua is well suited for clients with the need to automate marketing tasks to save on time and money. This would be most marketing teams and primarily B2B. Eloqua may be used for B2C marketing but there are better fit products for that.Eloqua is especially great for large and/or complex marketing, sales, and IT teams. It has the ability to be customized to meet their needs while not being extremely difficult to setup and manage. It has functionality that its competitors lack to support global, large marketing teams.

Feature Rating Comparison

Email & Online Marketing

Marketo
7.7
Oracle Eloqua
7.4
WYSIWYG email editor
Marketo
7.3
Oracle Eloqua
6.2
Dynamic content
Marketo
7.6
Oracle Eloqua
7.5
Ability to test dynamic content
Marketo
7.3
Oracle Eloqua
6.9
Landing pages
Marketo
7.4
Oracle Eloqua
6.8
A/B testing
Marketo
7.4
Oracle Eloqua
7.1
Mobile optimization
Marketo
7.2
Oracle Eloqua
6.6
Email deliverability
Marketo
8.2
Oracle Eloqua
8.5
List management
Marketo
8.6
Oracle Eloqua
8.1
Triggered drip sequences
Marketo
8.7
Oracle Eloqua
8.6

Lead Management

Marketo
8.3
Oracle Eloqua
7.6
Lead nurturing
Marketo
8.7
Oracle Eloqua
7.9
Lead scoring and grading
Marketo
8.5
Oracle Eloqua
7.9
Data quality management
Marketo
7.8
Oracle Eloqua
7.4
Automated sales alerts and tasks
Marketo
8.5
Oracle Eloqua
7.2

Campaign Management

Marketo
7.4
Oracle Eloqua
6.9
Calendaring
Marketo
6.7
Oracle Eloqua
6.8
Event/webinar marketing
Marketo
8.1
Oracle Eloqua
7.1

Social Media Marketing

Marketo
6.9
Oracle Eloqua
6.5
Social sharing and campaigns
Marketo
6.9
Oracle Eloqua
6.4
Social profile integration
Marketo
6.8
Oracle Eloqua
6.6

Reporting & Analytics

Marketo
6.9
Oracle Eloqua
7.0
Dashboards
Marketo
6.7
Oracle Eloqua
7.1
Standard reports
Marketo
7.2
Oracle Eloqua
7.0
Custom reports
Marketo
6.8
Oracle Eloqua
6.9

Platform & Infrastructure

Marketo
7.8
Oracle Eloqua
7.6
API
Marketo
7.9
Oracle Eloqua
7.6
Role-based workflow & approvals
Marketo
7.7
Oracle Eloqua
7.7
Customizability
Marketo
7.7
Oracle Eloqua
7.8
Integration with Salesforce.com
Marketo
8.8
Oracle Eloqua
8.4
Integration with Microsoft Dynamics CRM
Marketo
7.7
Oracle Eloqua
6.9
Integration with SugarCRM
Marketo
7.2
Oracle Eloqua
7.4

Pros

  • User tracking from lead through to sale
  • Creating automated marketing campaigns with full analytics
  • Integrating with different SaaS applications - they make it easy!
  • Lots of features available to users who want to explore all opportunities their organization may have with marketing automation
  • Since the product is so popular, there are lots of user groups and companies helping with the implementation process
  • The software has an extensive help section.

Cons

  • Hard to get everything set up and requires lots of "tribal" knowledge
  • Support is okay at best, takes too long to get a response
  • UI is average, could use an update
  • I would love a capability to perform mass deletions. If I want to delete an asset, there should be a prompt that says, "Delete this asset and all dependencies?" or something similar. Our instances are becoming very cluttered but the process to delete old assets is incredibly time consuming and frustrating.
  • Spell Check - This seems like a fairly easy functionality to add. While we encourage our users to craft their messages in Word first, some write their emails directly in Eloqua and miss spelling/grammar errors.
  • Tables - We have a lot of people submit content that contain a table. It would be wonderful if there was an "Insert Table" option or a way to create and edit tables within Eloqua.
  • Email a contact - When I use the 'email a contact' feature when I'm working on an email, it sends the email to the recipient as if it's coming from me. It does not keep the sender information that I put in the email settings. This is incredibly frustrating as employees will ask me to send them an email that they weren't included on, and when I use the Email a Contact feature, it appears in their inbox with my name as the sender instead of the CEO (or whoever the sender was of the email from the settings menu). This should be changed to reflect the information in the email settings instead of sending from the Eloqua user.

Likelihood to Renew

Marketo8.8
Based on 126 answers
We have already renewed our subscription for Marketo
Oracle Eloqua5.0
Based on 66 answers
I just do not believe that Eloqua has been as innovated as their competitors.

Usability

Marketo7.3
Based on 81 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Oracle Eloqua6.0
Based on 10 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.

Reliability and Availability

Marketo8.8
Based on 18 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Oracle Eloqua7.3
Based on 6 answers
No answer on this topic is available.

Performance

Marketo7.7
Based on 24 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.
Oracle Eloqua6.6
Based on 5 answers
No answer on this topic is available.

Support

Marketo6.7
Based on 66 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Oracle Eloqua9.0
Based on 14 answers
The Eloqua support team has always been very responsive and efficient to answer our questions

In-Person Training

Marketo7.0
Based on 8 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Oracle Eloqua7.3
Based on 3 answers
No answer on this topic is available.

Online Training

Marketo3.3
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!

Implementation

Marketo7.8
Based on 35 answers
Engineering did implement a few things incorrectly that had to be fixed by the Support Engineers later on.
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.

Alternatives Considered

Marketo isn't all that different from the top tier alternatives. Mainly for me as a visual person, it depends on how you interpret information best. I suspect Eloqua's interface (canvas) works better for me in terms of being able to see the campaign journey. I've just used Marketo so much longer than any of the other programs, my mind has adapted to its workflow.
Eloqua is a more robust and powerful marketing automation platform when compared to Marketo. There are more process that can be automated in Eloqua that you're not able to in Marketo. And Eloqua takes a leadership role over Marketo in this space. And the technical support offered by Eloqua is superior to the Marketo technical support.

Scalability

Marketo8.5
Based on 4 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Oracle Eloqua7.6
Based on 46 answers
A lot its features are modular, meaning they can be added or removed from the system via addons. Similarly, the system is built to handle not only large numbers of contacts, but complex contact segmentation and contact security (separation of contacts based on criteria like business unit, sales region etc.) as well. Finally, user administration is very refined, allowing you to configure users' access very precisely, down to which button they can and cannot click.

Return on Investment

  • Efficiency - we are able to recreate campaigns and processes in an easier and faster process.
  • Lead generation - we have increased our lead gen with better landing pages and better lead tracking/conversion.
  • Shorten sales cycles
  • Improved lead conversion rates
  • Faster Lead Routing
  • Increased lead generation

Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Oracle Eloqua Editions & Modules
Oracle Eloqua
Additional Pricing Details