What users are saying about

Marketo

Top Rated
1549 Ratings

Oracle Eloqua

Top Rated
348 Ratings

Marketo

Top Rated
1549 Ratings
Score 8 out of 101

Oracle Eloqua

Top Rated
348 Ratings
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Marketo

Like I said previously, Marketo is really good for batch and blast campaigns. We use it for events as well, but the reporting is not as great as we'd like it to be. I suspect it has something to do with how we've set up our campaign.
Derrick Phipps profile photo

Oracle Eloqua

For bigger companies or companies with a need to integrate multiple systems with marketing automation, they will find Eloqua best suited. But if the need for marketing automation is smaller then the Eloqua can seem a bit too big for the system.
Pasi Örn profile photo

Feature Rating Comparison

Email & Online Marketing

Marketo
7.7
Oracle Eloqua
7.3
WYSIWYG email editor
Marketo
7.4
Oracle Eloqua
6.1
Dynamic content
Marketo
7.5
Oracle Eloqua
7.5
Ability to test dynamic content
Marketo
7.3
Oracle Eloqua
6.8
Landing pages
Marketo
7.5
Oracle Eloqua
6.7
A/B testing
Marketo
7.4
Oracle Eloqua
7.1
Mobile optimization
Marketo
7.2
Oracle Eloqua
6.6
Email deliverability
Marketo
8.1
Oracle Eloqua
8.5
List management
Marketo
8.6
Oracle Eloqua
8.0
Triggered drip sequences
Marketo
8.5
Oracle Eloqua
8.6

Lead Management

Marketo
8.3
Oracle Eloqua
7.5
Lead nurturing
Marketo
8.6
Oracle Eloqua
7.8
Lead scoring and grading
Marketo
8.4
Oracle Eloqua
7.8
Data quality management
Marketo
7.7
Oracle Eloqua
7.3
Automated sales alerts and tasks
Marketo
8.4
Oracle Eloqua
7.1

Campaign Management

Marketo
7.4
Oracle Eloqua
6.9
Calendaring
Marketo
6.6
Oracle Eloqua
6.8
Event/webinar marketing
Marketo
8.1
Oracle Eloqua
7.1

Social Media Marketing

Marketo
6.9
Oracle Eloqua
6.4
Social sharing and campaigns
Marketo
7.0
Oracle Eloqua
6.2
Social profile integration
Marketo
6.8
Oracle Eloqua
6.5

Reporting & Analytics

Marketo
6.9
Oracle Eloqua
7.0
Dashboards
Marketo
6.8
Oracle Eloqua
7.2
Standard reports
Marketo
7.2
Oracle Eloqua
7.0
Custom reports
Marketo
6.8
Oracle Eloqua
7.0

Platform & Infrastructure

Marketo
7.8
Oracle Eloqua
7.6
API
Marketo
8.0
Oracle Eloqua
7.6
Role-based workflow & approvals
Marketo
7.8
Oracle Eloqua
7.7
Customizability
Marketo
7.8
Oracle Eloqua
7.8
Integration with Salesforce.com
Marketo
8.9
Oracle Eloqua
8.5
Integration with Microsoft Dynamics CRM
Marketo
7.5
Oracle Eloqua
6.8
Integration with SugarCRM
Marketo
7.0
Oracle Eloqua
7.4

Pros

  • Email nurture - the ability to build specific awareness/engagement streams and managing where people sit through transition rules means you can take your leads on a journey, providing the right content at the right time.
  • Segmentation - the ability to segment your database depending on whatever criteria you like means that you can quickly build the desired audience for a specific campaign. Segments are also updated in real time.
  • Attribution - understanding which channels or specific programs perform highly in terms of pipeline attribution is really powerful.
David Da Silva profile photo
  • Eloqua can do anything that you can think. It is like a marketing automation's MacGyver. The way it can be integrated to different systems and how you can run automated programs helps with the automation
  • If you run a big company in different countries with their own marketing departments, Eloqua gives all the things that you will need to have a separate but still shareable platform
Pasi Örn profile photo

Cons

  • There's a bit of a learning curve. Without significant training, even an experienced marketer might stumble around a bit. There's a lot of different ways to do one thing, but it's not always clear what best practices or implications may be for one way over another.
  • There doesn't appear to be an easy baked-in way to de-duplicate records (though it can only send out one email to duplicates). That's something we're dealing with now and may have to use a third party.
  • The ideal would be some direct integration into ad platforms - if it's there, I don't know it.
Michael Weissberg profile photo
  • Program builder is a power-user feature, but eventually you will need to learn how to use it. There isn't as much documentation for program builder, and some of what you'll find is outdated. Through either trial and error or a call to support, it is possible to get it done.
  • My Oracle Support can be tricky to navigate. There are a few more hoops to jump through to get to the Eloqua team, but it's possible. There is a group on Topliners that helps you work the system.
  • Cost. On the lower end, it's more expensive than other tools, or at least that's the perception. In reality, to get the same features as the closest competitor, you'll pay the same price. And the popular solution at the low end of the market gets way more expensive feature-for-feature. Still, the perception is there and you might have to do some convincing if others in your organization are fans of other solutions.
  • It's still an obscure market. This is not really a problem with Eloqua so much as it is for marketing automation in general. Marketing automation (inbound marketing, content marketing) is a relatively young competency and as such many marketers are unaware, unskilled, or posing as experts. Executives may need to be sold on the strategy many times. And it does take considerable investment (capital and time) to see the kinds of ROI that is touted in the thought leadership.
Matthew Miller profile photo

Likelihood to Renew

Marketo8.1
Based on 137 answers
Marketo is now ingrained into our processes - we can't switch!
Christine Roberson profile photo
Oracle Eloqua5.0
Based on 66 answers
We really like the direction the product improvements are headed and with the Oracle buyout it seems like more features are on the way. The training and support are solid as are the community resources. We will most likely renew but if the contract terms get too out of hand we could be forced to change platforms.
Joe Rapolla profile photo

Usability

Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo
Oracle Eloqua6.0
Based on 10 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
Richard Angeloni profile photo

Reliability and Availability

Marketo8.6
Based on 20 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo
Oracle Eloqua7.3
Based on 6 answers
No answer on this topic is available.

Performance

Marketo7.8
Based on 26 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.
Robert Barrett, MBA profile photo
Oracle Eloqua6.6
Based on 5 answers
No answer on this topic is available.

Support

Marketo6.9
Based on 77 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson profile photo
Oracle Eloqua9.0
Based on 14 answers
The Eloqua support team has always been very responsive and efficient to answer our questions
Marie Escaro profile photo

In-Person Training

Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo
Oracle Eloqua7.3
Based on 3 answers
No answer on this topic is available.

Online Training

Marketo2.7
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Marketo7.4
Based on 36 answers
Find someone who gets Marketing and is also tech savvy. You need a combination of these skills in your implementation partner.
Rajesh Talele profile photo
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

Marketo is a better value for enterprise level data management, automation, integrated functions, customization, list management, scheduling and reporting.
Nathan Lindsey profile photo
Overall, Eloqua had the most comprehensive solution for our business needs, when working through many of the modules some of the others had a few nice differences, but too many other behaviors or system design would have made it more difficult than using Eloqua. Some had better pricing options but was not worth the risk.
Joe Rapolla profile photo

Scalability

Marketo7.3
Based on 6 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Robert Barrett, MBA profile photo
Oracle Eloqua7.5
Based on 46 answers
This helps me save tons of FTE hours by automating and triggering a lot of our email processes. In the long run that should also aid the data and information we gather to eventually segment our recipients even better. Dynamic emailing in these days simply is a must have for each brand.
Roel Timmermans profile photo

Return on Investment

  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
Justin Norris profile photo
  • Increased employee efficiency- less manual efforts and much greater automation
  • Dramatically improved and integrated marketing efforts (creating a standard look across platforms using emails, landing pages)
  • Eloqua's reporting allows us to specifically measure our engagement, test various campaigns, etc. This is crucial.
Jessica Stutt profile photo

Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Oracle Eloqua Editions & Modules
Oracle Eloqua
Additional Pricing Details