Adobe Marketo Engage vs. Salesforce Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Salesforce Sales Cloud
Score 8.4 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month
Pricing
Adobe Marketo EngageSalesforce Sales Cloud
Editions & Modules
No answers on this topic
Starter
$25.00
Per User/Per Month
Professional
$80.00
Per User/Per Month
Enterprise
$165.00
Per User/Per Month
Unlimited
$330.00
Per user/Per month
Offerings
Pricing Offerings
Adobe Marketo EngageSalesforce Sales Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
Adobe Marketo EngageSalesforce Sales Cloud
Considered Both Products
Adobe Marketo Engage
Chose Adobe Marketo Engage
Personalization is a strength of Marketo Engage, enabling us to design highly targeted and tailored campaigns. Its engagement features help improve consumer interactions and feedback.
Chose Adobe Marketo Engage
Marketo has more functionality and behavioral triggers as well as more program customization for reporting purposes. RTP and Content AI also distinguish Marketo from other platforms. I have used Salesforce platforms for marketing automation and while useful because of their one …
Chose Adobe Marketo Engage
Salesforce has better user experience, better data management, better integration. Further Salesforce has better lead scoring and customisation report
Chose Adobe Marketo Engage
Marketo and Hubspot are the most popular amongst our customers looking for Marketing automation integration.
Chose Adobe Marketo Engage
So we migrated to Marketo from Salesforce Marketing Cloud which was just too simple of a product and difficult to use and didn't have a lot of functionality that we needed. This has definitely been a huge upgrade for us from Salesforce Marketing Cloud. Then when we were looking …
Chose Adobe Marketo Engage
Marketo is way better than all except ELOQUA
Chose Adobe Marketo Engage
Marketo provides email marketing services but does so much more.
While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create.
Chose Adobe Marketo Engage
I've used Campaign, Pardot, and Salesforce Marketing Cloud in my career along with Marketo, to me Marketo seems like a clear choice and a winner in terms of platform usability, reliability, and capability to customize items. For example, in Pardot, users aren't able to …
Chose Adobe Marketo Engage
Marketo is on the tier of the Salesforce marketing cloud, but SFMC allows for more data and queries to be built out. Additionally, the Personalization ability of SFMC is superior to Marketo due to the ability to create a nearly unlimited number of databases. Marketo is far …
Chose Adobe Marketo Engage
Adobe Marketo Engage has an outstanding ability to customize everything; right from setting up custom fields, custom activities, custom objects, API integrations, etc. makes Adobe Marketo Engage stand out from the crowd. Adobe Marketo Engage has a lot of add-on features like - …
Chose Adobe Marketo Engage
Adobe has a clear distinction in the speed in comparision the mention program although that in itself is not enough to be commendable, i personally prefer the customization abilities of marketo but yet again, that in itself can be greatly improved. in comparision with other …
Chose Adobe Marketo Engage
Marketo seems more robust and it seems easier to set and get running with marketing activities. Other tools are visually more appealing in terms of UI but overall marketo is a great tool.
Chose Adobe Marketo Engage
They're in somewhat different spaces, but for email delivery, Adobe Marketo Engage is on par.
Chose Adobe Marketo Engage
Marketo is easy to use. And affordable compared to some of the options listed above
Chose Adobe Marketo Engage
Adobe Marketo Engage's UI for campaign management is by far the best I've encountered. It makes it incredibly easy to create template campaigns with a variety of assets, workflows, and emails that can be instantly cloned. This saves hours of work during the campaign creation …
Chose Adobe Marketo Engage
Businesses having Salesforce as CRM and looking for a Marketing Automation solution should go for it. if your business uses CRM other than SFDC, you should consider comparing Marketo with the one on your list. Marketo has all capabilities that your business would need, the only …
Chose Adobe Marketo Engage
Adobe Marketo Engage was the clear favorite among the other platforms we demoed due to the fact that there was such a deep asset library with Adobe in terms of images, templates, and more. This def. made an impact against our requirements and we went ahead with the platform. I …
Chose Adobe Marketo Engage
Adobe Marketo Engage is definitely more powerful than Pardot in most aspects (Pardot is also focused on B2B customers). Adobe Campaign, however, is more flexible and extensible but Adobe Marketo Engage usually fits better for B2B than Adobe Campaign (unless it is a very big B2B …
Chose Adobe Marketo Engage
Out of all the tools mentioned above, the very features which stand out Adobe Marketo Engage are lead management, lead nurturing, ABM, and Nurture campaign.
Chose Adobe Marketo Engage
For B2B companies, Adobe Marketo Engage is definitely well-positioned against its main competitors - they keep on updating the platform and implementing features that are actually useful.
Chose Adobe Marketo Engage
Pardot blows. it doesn't have the same reporting or ability to run reports
Salesforce Sales Cloud
Chose Salesforce Sales Cloud
Salesforce Sales cloud is well integrated with a lot of other marketing and sales technology SAAS products that we use within our business, which is a big part of why I enjoy using it. Compared to NetSuite, it is a lot more user friendly, a modern platform that provides better …
Chose Salesforce Sales Cloud
Salesforce is a much more robust platform and is better suited for larger sales teams. There are better forecasting capabilities for different verticals of sales teams, so you can gain better insights from the data. Salesforce Cloud could be used by smaller organizations, but I …
Chose Salesforce Sales Cloud
I had previously used Kronos at a past employer, though it got the job done, it was not near as up to date and felt "clunky" in use compared to Salesforce.
Chose Salesforce Sales Cloud
One of the driving forces in our decision to use Salesforce over Oracle was Salesforce's ability to have seamless communication between departments. Although only marketing and sales teams use Salesforce at our company, Salesforce has allowed both teams to communicate …
Chose Salesforce Sales Cloud
SFDC is the top choice if you need the customization it can give you and already have a MAP. If you don't need such customization, it
still might be the best option at the basic offering.
Chose Salesforce Sales Cloud
Salesforce is MUCH better than what we were previously using. For one, Saleslogix isn't a SaaS product - you're completely tied to what PC your user creds are installed on. Second, searching for records is nearly impossible in Saleslogix - you have to exactly type something how …
Chose Salesforce Sales Cloud
SFDC is FAR BETTER than Microsoft Dynamics. But also, MS was free. So I get what you pay for.
Chose Salesforce Sales Cloud
I inherited our org, and so was not part of the selection process. However, Salesforce's reputation and presence in the market made it the strongest contender for our business.
Chose Salesforce Sales Cloud
Zoho crm
Sugar crm
Goldmine (back in the day!)
Chose Salesforce Sales Cloud
Microsoft CRM. With Salesforce.com, the security model mapped nicely to our territory and partner model. In evaluating Microsoft CRM we felt there would be more complexity for development.
Top Pros
Top Cons
Features
Adobe Marketo EngageSalesforce Sales Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Marketo Engage
8.1
979 Ratings
4% above category average
Salesforce Sales Cloud
-
Ratings
WYSIWYG email editor7.5888 Ratings00 Ratings
Dynamic content7.6865 Ratings00 Ratings
Ability to test dynamic content7.8843 Ratings00 Ratings
Landing pages8.1905 Ratings00 Ratings
A/B testing7.9891 Ratings00 Ratings
Mobile optimization7.8863 Ratings00 Ratings
Email deliverability reporting8.1947 Ratings00 Ratings
List management8.8944 Ratings00 Ratings
Triggered drip sequences9.0854 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Marketo Engage
8.7
947 Ratings
12% above category average
Salesforce Sales Cloud
-
Ratings
Lead nurturing automation8.8922 Ratings00 Ratings
Lead scoring and grading8.8897 Ratings00 Ratings
Data quality management8.7895 Ratings00 Ratings
Automated sales alerts and tasks8.7850 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Marketo Engage
7.9
876 Ratings
4% above category average
Salesforce Sales Cloud
-
Ratings
Calendaring7.5708 Ratings00 Ratings
Event/webinar marketing8.3836 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Marketo Engage
7.4
545 Ratings
1% below category average
Salesforce Sales Cloud
-
Ratings
Social sharing and campaigns7.5536 Ratings00 Ratings
Social profile integration7.3375 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Marketo Engage
7.5
949 Ratings
0% above category average
Salesforce Sales Cloud
-
Ratings
Dashboards7.3891 Ratings00 Ratings
Standard reports7.8929 Ratings00 Ratings
Custom reports7.4884 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Marketo Engage
8.5
939 Ratings
11% above category average
Salesforce Sales Cloud
-
Ratings
API8.5807 Ratings00 Ratings
Role-based workflow & approvals8.5685 Ratings00 Ratings
Customizability7.9831 Ratings00 Ratings
Integration with Salesforce.com9.1808 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.6271 Ratings00 Ratings
Integration with SugarCRM8.2173 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Salesforce Sales Cloud
7.7
239 Ratings
0% above category average
Customer data management / contact management00 Ratings8.6239 Ratings
Workflow management00 Ratings7.9230 Ratings
Territory management00 Ratings7.4183 Ratings
Opportunity management00 Ratings8.4233 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.5218 Ratings
Contract management00 Ratings7.2190 Ratings
Quote & order management00 Ratings7.5173 Ratings
Interaction tracking00 Ratings7.5204 Ratings
Channel / partner relationship management00 Ratings7.6165 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Salesforce Sales Cloud
7.5
81 Ratings
0% above category average
Case management00 Ratings7.881 Ratings
Call center management00 Ratings7.564 Ratings
Help desk management00 Ratings7.366 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Salesforce Sales Cloud
7.7
218 Ratings
2% above category average
Lead management00 Ratings7.9213 Ratings
Email marketing00 Ratings7.4182 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Salesforce Sales Cloud
7.5
221 Ratings
1% below category average
Task management00 Ratings7.5211 Ratings
Billing and invoicing management00 Ratings7.157 Ratings
Reporting00 Ratings7.8174 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Salesforce Sales Cloud
7.8
234 Ratings
2% above category average
Forecasting00 Ratings7.4203 Ratings
Pipeline visualization00 Ratings7.8222 Ratings
Customizable reports00 Ratings8.2231 Ratings
Customization
Comparison of Customization features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Salesforce Sales Cloud
8.1
225 Ratings
7% above category average
Custom fields00 Ratings8.1223 Ratings
Custom objects00 Ratings8.1213 Ratings
Scripting environment00 Ratings7.9158 Ratings
API for custom integration00 Ratings8.1186 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Salesforce Sales Cloud
8.7
227 Ratings
4% above category average
Single sign-on capability00 Ratings8.8194 Ratings
Role-based user permissions00 Ratings8.6200 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Salesforce Sales Cloud
7.4
143 Ratings
2% above category average
Social data00 Ratings7.5142 Ratings
Social engagement00 Ratings7.3139 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Salesforce Sales Cloud
7.8
194 Ratings
9% above category average
Marketing automation00 Ratings7.8190 Ratings
Compensation management00 Ratings7.8130 Ratings
Platform
Comparison of Platform features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Salesforce Sales Cloud
7.1
205 Ratings
5% below category average
Mobile access00 Ratings7.1205 Ratings
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Adobe Marketo EngageSalesforce Sales Cloud
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Vbout
Vbout
Score 9.4 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
PFL Direct Mail Platform
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Score 9.3 out of 10
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Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Marketo EngageSalesforce Sales Cloud
Likelihood to Recommend
8.5
(1129 ratings)
8.4
(371 ratings)
Likelihood to Renew
9.0
(146 ratings)
9.0
(56 ratings)
Usability
8.0
(98 ratings)
7.5
(120 ratings)
Availability
9.0
(25 ratings)
9.8
(27 ratings)
Performance
9.0
(30 ratings)
9.0
(18 ratings)
Support Rating
8.8
(89 ratings)
5.7
(91 ratings)
In-Person Training
10.0
(12 ratings)
7.9
(11 ratings)
Online Training
6.7
(29 ratings)
9.1
(15 ratings)
Implementation Rating
10.0
(37 ratings)
1.0
(18 ratings)
Configurability
6.0
(6 ratings)
10.0
(2 ratings)
Contract Terms and Pricing Model
7.9
(4 ratings)
8.8
(9 ratings)
Ease of integration
1.8
(9 ratings)
-
(0 ratings)
Product Scalability
7.0
(10 ratings)
8.7
(30 ratings)
Professional Services
9.4
(3 ratings)
9.3
(8 ratings)
Vendor post-sale
8.2
(7 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(6 ratings)
-
(0 ratings)
User Testimonials
Adobe Marketo EngageSalesforce Sales Cloud
Likelihood to Recommend
Adobe
Adobe Marketo Engage is great for lead gen because of the out of box solutions. We import leads from Google, LinkedIn, Meta, Tradeshows, and web forms. It allows me to track leads from the moment they enter the system to the point where they become customers. I use it to score leads, segment them, and nurture them with targeted content. It's especially useful as a B2B organization.
Read full review
Salesforce
Salesforce Sales Cloud is, in my experience, well suited to large B2B businesses who are driving demand and lead generation, and tracking customers through the funnel. It is a system we needed for a long time and has made a huge difference. However, I think it would have been more appropriate for a smaller business / a business who sets this up earlier on. There are great advantages to having historical data. It is really useful for allowing all commercial teams to work together, including sales, new business, marketing, client success etc. However, it relies too much too often on human error. If more things were automated and simpler, perhaps with AI queries, it could be easier to use
Read full review
Pros
Adobe
  • Like I have said Marketo has been very helpful by helping us to connect us with our customers and keeps them coming back, hence saving time, effort and resources.
  • Let AI build predictive audience and segments easily.
  • Personalize experience with active listening and triggered content.
  • 24/7 responsive support and service team.
Read full review
Salesforce
  • Logging notes: SF makes it easy to log notes in the timeline or static notes that live in an easy-to-see spot for longevity.
  • Logging activities: It's easy to post a call, text, email, etc.
  • API data: Once connected, SF is critical to automation, such as website activity, login activity, pages visited, etc., which saves the Customer Success side time in understanding account activity.
  • Custom fields: you can add custom fields to really personalize your experience. We use quite a few and it's brilliant.
Read full review
Cons
Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
Read full review
Salesforce
  • I have hard-coded the auto-update of the phone number format and state format from some codes shared by the community, but I do not know where to do it. I cannot reset it either.
  • It is unclear what functionalities each version has. We use the enterprise version, and it seems we can only have one design of the pipeline. But different business segments would have very different sales cycles, and hence, pipeline tracking would be different. It would be nice to have this available in our version.
  • It seems I cannot create a report to pull notes logged at the account levels.
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Likelihood to Renew
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
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Salesforce
There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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Usability
Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
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Salesforce
Salesforce has been designed on the basis of "Clicks, not code". So anyone willing to learn the Salesforce user interface (which is quite good as far as management software platforms go) is able to become a Salesforce user or even a Salesforce administrator. You don't have to know coding language to work in the Salesforce environment. Also, Salesforce has one of the best software training resources (Trailhead) that I have ever encountered. It is free to all, easy to use, and most importantly it is interactive. No scrolling through endless text in a user manual. There are hands-on modules and related videos interlaced and through it all you earn points and badges to display your level of learning.
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Reliability and Availability
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Salesforce
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
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Performance
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
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Salesforce
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
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Support Rating
Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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Salesforce
The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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In-Person Training
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
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Salesforce
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Online Training
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
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Salesforce
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Implementation Rating
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Salesforce
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Alternatives Considered
Adobe
Prior to Marketo, we used SharpSpring. I will say that SharpSpring is more intuitive to use than Marketo, but it has much less functionality. If you have the time to really learn Marketo, it has much more to offer as well as many more options to customize the solution to your exact needs.
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Salesforce
The thing that puts Sales Cloud above the top is its simple user interface, which is easy to interact with. The visuals and automation are also quite amazing. Given its attention to data and customer relationship management, Sales Cloud is tough to beat. Of course, Microsoft Dynamics integrates nicely with other Microsoft products, and Monday is a tool everyone is familiar with, so it is hard to compete with those.
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Contract Terms and Pricing Model
Adobe
The total cost is a little bit higher than we expected.
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Salesforce
Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
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Scalability
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Salesforce
Salesforce sales cloud implementation can give you the desired outcome for your business. Its workflow, approval, sync, and file-sharing features help automate the process. The Macros feature helps business to shorten their sales cycle. Sales Cloud also allows businesses to make the right decision with its real-time business insights and analysis.
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Professional Services
Adobe
No answers on this topic
Salesforce
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
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Return on Investment
Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
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Salesforce
  • All tools we've implemented with Salesforce had a pretty quick positive ROI with the exception of CPQ & Billing. That was a very large project that I would only suggest for businesses with many SKUs that tend to be packaged together.
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ScreenShots

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise

Salesforce Sales Cloud Screenshots

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