What users are saying about
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Top Rated
1823 Ratings
Top Rated
566 Ratings

Marketo

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Top Rated
1823 Ratings
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Score 7.9 out of 100
Top Rated
566 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Marketo

Marketo is really the only choice for large enterprise Marketing organizations, in my opinion. It scales better than other platforms with similar functionalities and is easier to use. Competitors' products in this space will require more "technical" users with coding and database management backgrounds, or will flat out not handle the volume. Marketo is in the sweet spot. If you have Salesforce or Dynamics and are in a large or medium-sized organization, especially if you are in a B2B oriented industry, Marketo is for you.I am personally currently in the Higher Education industry, and Marketo works well in that space, though we sometimes need to seek workarounds for some areas of functionality that are B2B-focused.Small businesses may price out of Marketo, especially if they have a large database or B2C orientation, but it is still worth a look. That said, I personally implemented Marketo at two different small software and services shops with 100-150 employees, and they both still use the tool 5-10 years later. For organizations that are going to want to do only traditional batch/blast email campaigns and have small databases, Marketo will work, but you'll be paying for leaving a lot of capability on the table.
Matt Gomez | TrustRadius Reviewer

Salesforce Einstein Analytics

I like being able to customize for what I need, sometimes it is dizzying as there are so many possibilities to chart and visualize data, can get overwhelmed. eg, reporting for the sake of reporting, just because you can...But for large sets of data, complex, where you wish to identify trends and opportunities, there is much to mine here.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Marketo
7.6
Salesforce Einstein Analytics
WYSIWYG email editor
Marketo
7.1
Salesforce Einstein Analytics
Dynamic content
Marketo
7.7
Salesforce Einstein Analytics
Ability to test dynamic content
Marketo
7.5
Salesforce Einstein Analytics
Landing pages
Marketo
6.7
Salesforce Einstein Analytics
A/B testing
Marketo
7.4
Salesforce Einstein Analytics
Mobile optimization
Marketo
7.1
Salesforce Einstein Analytics
Email deliverability reporting
Marketo
8.2
Salesforce Einstein Analytics
List management
Marketo
8.4
Salesforce Einstein Analytics
Triggered drip sequences
Marketo
8.4
Salesforce Einstein Analytics

Lead Management

Marketo
8.1
Salesforce Einstein Analytics
Lead nurturing
Marketo
8.1
Salesforce Einstein Analytics
Lead scoring and grading
Marketo
8.2
Salesforce Einstein Analytics
Data quality management
Marketo
8.0
Salesforce Einstein Analytics
Automated sales alerts and tasks
Marketo
8.1
Salesforce Einstein Analytics

Campaign Management

Marketo
7.3
Salesforce Einstein Analytics
Calendaring
Marketo
6.6
Salesforce Einstein Analytics
Event/webinar marketing
Marketo
7.9
Salesforce Einstein Analytics

Social Media Marketing

Marketo
6.6
Salesforce Einstein Analytics
Social sharing and campaigns
Marketo
6.5
Salesforce Einstein Analytics
Social profile integration
Marketo
6.6
Salesforce Einstein Analytics

Reporting & Analytics

Marketo
6.8
Salesforce Einstein Analytics
Dashboards
Marketo
6.7
Salesforce Einstein Analytics
Standard reports
Marketo
7.0
Salesforce Einstein Analytics
Custom reports
Marketo
6.8
Salesforce Einstein Analytics

Platform & Infrastructure

Marketo
7.4
Salesforce Einstein Analytics
API
Marketo
7.9
Salesforce Einstein Analytics
Role-based workflow & approvals
Marketo
7.8
Salesforce Einstein Analytics
Customizability
Marketo
7.6
Salesforce Einstein Analytics
Integration with Salesforce.com
Marketo
8.2
Salesforce Einstein Analytics
Integration with Microsoft Dynamics CRM
Marketo
6.7
Salesforce Einstein Analytics
Integration with SugarCRM
Marketo
6.0
Salesforce Einstein Analytics

BI Standard Reporting

Marketo
Salesforce Einstein Analytics
7.7
Pixel Perfect reports
Marketo
Salesforce Einstein Analytics
7.4
Customizable dashboards
Marketo
Salesforce Einstein Analytics
7.9
Report Formatting Templates
Marketo
Salesforce Einstein Analytics
7.6

Ad-hoc Reporting

Marketo
Salesforce Einstein Analytics
7.4
Drill-down analysis
Marketo
Salesforce Einstein Analytics
7.5
Formatting capabilities
Marketo
Salesforce Einstein Analytics
7.5
Integration with R or other statistical packages
Marketo
Salesforce Einstein Analytics
6.7
Report sharing and collaboration
Marketo
Salesforce Einstein Analytics
7.7

Report Output and Scheduling

Marketo
Salesforce Einstein Analytics
7.3
Publish to Web
Marketo
Salesforce Einstein Analytics
7.3
Publish to PDF
Marketo
Salesforce Einstein Analytics
7.5
Report Versioning
Marketo
Salesforce Einstein Analytics
7.3
Report Delivery Scheduling
Marketo
Salesforce Einstein Analytics
7.4
Delivery to Remote Servers
Marketo
Salesforce Einstein Analytics
7.2

Data Discovery and Visualization

Marketo
Salesforce Einstein Analytics
8.2
Pre-built visualization formats (heatmaps, scatter plots etc.)
Marketo
Salesforce Einstein Analytics
8.8
Location Analytics / Geographic Visualization
Marketo
Salesforce Einstein Analytics
8.2
Predictive Analytics
Marketo
Salesforce Einstein Analytics
7.6

Access Control and Security

Marketo
Salesforce Einstein Analytics
8.1
Multi-User Support (named login)
Marketo
Salesforce Einstein Analytics
8.0
Role-Based Security Model
Marketo
Salesforce Einstein Analytics
7.7
Multiple Access Permission Levels (Create, Read, Delete)
Marketo
Salesforce Einstein Analytics
8.2
Single Sign-On (SSO)
Marketo
Salesforce Einstein Analytics
8.5

Mobile Capabilities

Marketo
Salesforce Einstein Analytics
8.0
Responsive Design for Web Access
Marketo
Salesforce Einstein Analytics
8.4
Dedicated iOS Application
Marketo
Salesforce Einstein Analytics
7.7
Dedicated Android Application
Marketo
Salesforce Einstein Analytics
7.5
Dashboard / Report / Visualization Interactivity on Mobile
Marketo
Salesforce Einstein Analytics
8.3

Application Program Interfaces (APIs) / Embedding

Marketo
Salesforce Einstein Analytics
6.5
REST API
Marketo
Salesforce Einstein Analytics
6.3
Javascript API
Marketo
Salesforce Einstein Analytics
6.4
iFrames
Marketo
Salesforce Einstein Analytics
6.4
Java API
Marketo
Salesforce Einstein Analytics
6.6
Themeable User Interface (UI)
Marketo
Salesforce Einstein Analytics
6.1
Customizable Platform (Open Source)
Marketo
Salesforce Einstein Analytics
6.9

Pros

Marketo

  • Flexibility - It has a lot to offer, but you don't have to have it all. There are a lot of integrations that allow you to set up your MarTech environment however you want.
  • Usability - Marketo is pretty straightforward to use, and there are a lot of resource documents and community available to help mitigate any issues a user might have.
  • Comprehensive - There's a huge range of features that Marketo has built into it that can be bolted on. I accept there are other tools out there there that do "more", but Marketo's features are comprehensive and operate in a local environment.
  • Support - Marketo's support feature and team are fantastic. They've always been willing and able to help with simple and complex queries in a highly professional manner. The Marketo Community backs this up - with both Marketo Support and Marketo Experts providing insight and responses to queries.
Josh Pickles | TrustRadius Reviewer

Salesforce Einstein Analytics

  • It has dashboards that, out of the box, can be useful for people who do not want to put in much effort in creating custom dashboards. It also has the ability to customize dashboards so you can add more info and functionality to your dashboards if the need arises.
  • The developers are continually investing in the platform and providing improvements, and listen to customer feedback and feature requests. They regularly update the app and provide more functionality which has been beneficial to our institution.
  • Native integration and natural connection if your organization is already using Salesforce. Super easy to set up and works well with Salesforce. Very smooth and natural when connecting it to your Salesforce instance.
  • Excellent visual experience for presenting data. Users find it so much easier to navigate and view data in a visual way, which allows them to drive their performance in the right directions.
  • Has the ability to pull data not only from Salesforce but from other external systems and databases, making it an all-around BI tool. Mixing data from Salesforce and other third-party systems puts all your data in one place which can easily be ingested by decision-makers and executives.
Anonymous | TrustRadius Reviewer

Cons

Marketo

  • Pricing -- Marketo is clearly designed for a premium market, and most people will not be able to get in at the price point it starts from. This is a con especially for small businesses who do not always have the resources to invest in a solution like this.
  • Analytic reports within Marketo are not the greatest. I feel that there is more data you can view, and smart lists do not always work as they are supposed to.
  • It must also be said that Marketo does have a steep learning curve, and in some cases, you may need to hire a specialist to help you with the integration process. This can add to your cost.
Nathan Sichilongo | TrustRadius Reviewer

Salesforce Einstein Analytics

  • When we started with SAC we did not realize for it to be effective it would require a FTE to be the administrator.
  • You need an energetic, self-starting person to be the administrator to get the most value out of your investment.
  • You need ELT buy-in to make all parties accountable for their assigned duties.
Richard Peterson | TrustRadius Reviewer

Likelihood to Renew

Marketo

Marketo 7.8
Based on 146 answers
The renewal process with Marketo can be very frustrating. The first year I managed the renewal for my company, I received a quote from the rep with additional products that I had not even inquired about. Additionally, as a result of an increased database size that required us to go up one tier level, we saw our price jump by over 25%. This year, we are decreasing our database size by at least two tier levels and so far I'm disappointed to see that there will be very minimal savings, despite having much less data to store.
Valerie Armstrong | TrustRadius Reviewer

Salesforce Einstein Analytics

No score
No answers yet
No answers on this topic

Usability

Marketo

Marketo 5.4
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Salesforce Einstein Analytics

No score
No answers yet
No answers on this topic

Reliability and Availability

Marketo

Marketo 8.2
Based on 46 answers
There are performance issues that make it seem like it's down sometimes. The backlog of campaign triggers etc. can be a real issue. The issue is probably more around performance than uptime.
Jennifer Robertson | TrustRadius Reviewer

Salesforce Einstein Analytics

No score
No answers yet
No answers on this topic

Performance

Marketo

Marketo 7.6
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Salesforce Einstein Analytics

No score
No answers yet
No answers on this topic

Support Rating

Marketo

Marketo 7.3
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

Salesforce Einstein Analytics

No score
No answers yet
No answers on this topic

In-Person Training

Marketo

Marketo 7.4
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Salesforce Einstein Analytics

No score
No answers yet
No answers on this topic

Online Training

Marketo

Marketo 5.2
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Salesforce Einstein Analytics

No score
No answers yet
No answers on this topic

Implementation Rating

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Salesforce Einstein Analytics

Salesforce Einstein Analytics 6.0
Based on 1 answer
An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes
Anonymous | TrustRadius Reviewer

Alternatives Considered

Marketo

Honestly, they are the industry leader for a reason. Their database like approach in interface and the way the product functions could be confusing or intimidating for some people, but once you see the power it has, and get the hang of it - you'll never look back. We honestly couldn't do some of the things we do without Marketo, and they probably have ME as a customer for life. If I'm consulting with other companies, honestly, it depends on what you're looking for. If you have a simple use case, a simple solution like Pardot or Act-On will probably suffice. If you want advanced targeting capabilities, data cleanliness and automation, advanced segmenting, form completion actions, and industry leading scoring, then I wouldn't look further than Marketo. More of a steep learning curve, but trust me - it's absolutely worth it!
Ian Nate | TrustRadius Reviewer

Salesforce Einstein Analytics

Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
Jeffrey Smith | TrustRadius Reviewer

Scalability

Marketo

Marketo 8.4
Based on 9 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson | TrustRadius Reviewer

Salesforce Einstein Analytics

No score
No answers yet
No answers on this topic

Return on Investment

Marketo

  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
Justin Norris | TrustRadius Reviewer

Salesforce Einstein Analytics

No answers on this topic

Screenshots

Pricing Details

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Salesforce Einstein Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Marketo
7.9
Salesforce Einstein Analytics
7.9

Likelihood to Renew

Marketo
7.8
Salesforce Einstein Analytics

Usability

Marketo
5.4
Salesforce Einstein Analytics

Reliability and Availability

Marketo
8.2
Salesforce Einstein Analytics

Performance

Marketo
7.6
Salesforce Einstein Analytics

Support Rating

Marketo
7.3
Salesforce Einstein Analytics

In-Person Training

Marketo
7.4
Salesforce Einstein Analytics

Online Training

Marketo
5.2
Salesforce Einstein Analytics

Implementation Rating

Marketo
7.3
Salesforce Einstein Analytics
6.0

Scalability

Marketo
8.4
Salesforce Einstein Analytics

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