What users are saying about
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Top Rated
1822 Ratings

Marketo

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Top Rated
1822 Ratings
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Score 7.9 out of 100
197 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Marketo

Marketo is really the only choice for large enterprise Marketing organizations, in my opinion. It scales better than other platforms with similar functionalities and is easier to use. Competitors' products in this space will require more "technical" users with coding and database management backgrounds, or will flat out not handle the volume. Marketo is in the sweet spot. If you have Salesforce or Dynamics and are in a large or medium-sized organization, especially if you are in a B2B oriented industry, Marketo is for you.I am personally currently in the Higher Education industry, and Marketo works well in that space, though we sometimes need to seek workarounds for some areas of functionality that are B2B-focused.Small businesses may price out of Marketo, especially if they have a large database or B2C orientation, but it is still worth a look. That said, I personally implemented Marketo at two different small software and services shops with 100-150 employees, and they both still use the tool 5-10 years later. For organizations that are going to want to do only traditional batch/blast email campaigns and have small databases, Marketo will work, but you'll be paying for leaving a lot of capability on the table.
Matt Gomez | TrustRadius Reviewer

Sugar Sell (SugarCRM)

If your organization has needs or requirements that it seems cannot be met by the industry leaders in CRM, I would urge you to talk to Sugar Sell (SugarCRM). They bent over backwards to work with different groups of people within our company to prove to them how committed they were to making the product work for us. It seamlessly integrates with our email and other applications we use frequently. And they helped us configure detailed reporting for our very complex sales territories and organizational structure.If you are looking for a very basic CRM tool that doesn't require much configuration, Sugar will still work for you, but you certainly have other options.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Marketo
7.6
Sugar Sell (SugarCRM)
WYSIWYG email editor
Marketo
7.1
Sugar Sell (SugarCRM)
Dynamic content
Marketo
7.7
Sugar Sell (SugarCRM)
Ability to test dynamic content
Marketo
7.5
Sugar Sell (SugarCRM)
Landing pages
Marketo
6.7
Sugar Sell (SugarCRM)
A/B testing
Marketo
7.4
Sugar Sell (SugarCRM)
Mobile optimization
Marketo
7.1
Sugar Sell (SugarCRM)
Email deliverability reporting
Marketo
8.2
Sugar Sell (SugarCRM)
List management
Marketo
8.4
Sugar Sell (SugarCRM)
Triggered drip sequences
Marketo
8.4
Sugar Sell (SugarCRM)

Lead Management

Marketo
8.1
Sugar Sell (SugarCRM)
Lead nurturing
Marketo
8.1
Sugar Sell (SugarCRM)
Lead scoring and grading
Marketo
8.2
Sugar Sell (SugarCRM)
Data quality management
Marketo
8.0
Sugar Sell (SugarCRM)
Automated sales alerts and tasks
Marketo
8.1
Sugar Sell (SugarCRM)

Campaign Management

Marketo
7.3
Sugar Sell (SugarCRM)
Calendaring
Marketo
6.6
Sugar Sell (SugarCRM)
Event/webinar marketing
Marketo
7.9
Sugar Sell (SugarCRM)

Social Media Marketing

Marketo
6.6
Sugar Sell (SugarCRM)
Social sharing and campaigns
Marketo
6.5
Sugar Sell (SugarCRM)
Social profile integration
Marketo
6.6
Sugar Sell (SugarCRM)

Reporting & Analytics

Marketo
6.8
Sugar Sell (SugarCRM)
Dashboards
Marketo
6.7
Sugar Sell (SugarCRM)
Standard reports
Marketo
7.0
Sugar Sell (SugarCRM)
Custom reports
Marketo
6.8
Sugar Sell (SugarCRM)

Platform & Infrastructure

Marketo
7.4
Sugar Sell (SugarCRM)
API
Marketo
7.9
Sugar Sell (SugarCRM)
Role-based workflow & approvals
Marketo
7.8
Sugar Sell (SugarCRM)
Customizability
Marketo
7.6
Sugar Sell (SugarCRM)
Integration with Salesforce.com
Marketo
8.2
Sugar Sell (SugarCRM)
Integration with Microsoft Dynamics CRM
Marketo
6.7
Sugar Sell (SugarCRM)
Integration with SugarCRM
Marketo
6.0
Sugar Sell (SugarCRM)

Sales Force Automation

Marketo
Sugar Sell (SugarCRM)
7.6
Customer data management / contact management
Marketo
Sugar Sell (SugarCRM)
7.8
Workflow management
Marketo
Sugar Sell (SugarCRM)
8.0
Territory management
Marketo
Sugar Sell (SugarCRM)
7.6
Opportunity management
Marketo
Sugar Sell (SugarCRM)
8.4
Integration with email client (e.g., Outlook or Gmail)
Marketo
Sugar Sell (SugarCRM)
7.4
Contract management
Marketo
Sugar Sell (SugarCRM)
6.8
Quote & order management
Marketo
Sugar Sell (SugarCRM)
7.9
Interaction tracking
Marketo
Sugar Sell (SugarCRM)
7.1
Channel / partner relationship management
Marketo
Sugar Sell (SugarCRM)
7.7

Customer Service & Support

Marketo
Sugar Sell (SugarCRM)
7.2
Case management
Marketo
Sugar Sell (SugarCRM)
6.2
Call center management
Marketo
Sugar Sell (SugarCRM)
8.0
Help desk management
Marketo
Sugar Sell (SugarCRM)
7.3

Marketing Automation

Marketo
Sugar Sell (SugarCRM)
7.5
Lead management
Marketo
Sugar Sell (SugarCRM)
8.3
Email marketing
Marketo
Sugar Sell (SugarCRM)
6.7

CRM Project Management

Marketo
Sugar Sell (SugarCRM)
7.6
Task management
Marketo
Sugar Sell (SugarCRM)
8.0
Billing and invoicing management
Marketo
Sugar Sell (SugarCRM)
7.1
Reporting
Marketo
Sugar Sell (SugarCRM)
7.7

CRM Reporting & Analytics

Marketo
Sugar Sell (SugarCRM)
7.9
Forecasting
Marketo
Sugar Sell (SugarCRM)
8.3
Pipeline visualization
Marketo
Sugar Sell (SugarCRM)
7.3
Customizable reports
Marketo
Sugar Sell (SugarCRM)
8.1

Customization

Marketo
Sugar Sell (SugarCRM)
7.9
Custom fields
Marketo
Sugar Sell (SugarCRM)
8.4
Custom objects
Marketo
Sugar Sell (SugarCRM)
7.4
Scripting environment
Marketo
Sugar Sell (SugarCRM)
7.7
API for custom integration
Marketo
Sugar Sell (SugarCRM)
7.9

Security

Marketo
Sugar Sell (SugarCRM)
8.7
Single sign-on capability
Marketo
Sugar Sell (SugarCRM)
8.6
Role-based user permissions
Marketo
Sugar Sell (SugarCRM)
8.9

Social CRM

Marketo
Sugar Sell (SugarCRM)
8.8
Social data
Marketo
Sugar Sell (SugarCRM)
8.9
Social engagement
Marketo
Sugar Sell (SugarCRM)
8.8

Integrations with 3rd-party Software

Marketo
Sugar Sell (SugarCRM)
8.3
Marketing automation
Marketo
Sugar Sell (SugarCRM)
7.8
Compensation management
Marketo
Sugar Sell (SugarCRM)
8.8

Platform

Marketo
Sugar Sell (SugarCRM)
7.1
Mobile access
Marketo
Sugar Sell (SugarCRM)
7.1

Pros

Marketo

  • Flexibility - It has a lot to offer, but you don't have to have it all. There are a lot of integrations that allow you to set up your MarTech environment however you want.
  • Usability - Marketo is pretty straightforward to use, and there are a lot of resource documents and community available to help mitigate any issues a user might have.
  • Comprehensive - There's a huge range of features that Marketo has built into it that can be bolted on. I accept there are other tools out there there that do "more", but Marketo's features are comprehensive and operate in a local environment.
  • Support - Marketo's support feature and team are fantastic. They've always been willing and able to help with simple and complex queries in a highly professional manner. The Marketo Community backs this up - with both Marketo Support and Marketo Experts providing insight and responses to queries.
Josh Pickles | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • Very easy to set up and configure reports among teams. Very customizable and allows me to build reports that illustrate how the team is performing.
  • Exporting granular reports into excel for in depth analysis and actionable measures.
  • Ability to mass upload lots of information and leads. Important for our team to import lots of information on prospecting clients.
Anonymous | TrustRadius Reviewer

Cons

Marketo

  • Pricing -- Marketo is clearly designed for a premium market, and most people will not be able to get in at the price point it starts from. This is a con especially for small businesses who do not always have the resources to invest in a solution like this.
  • Analytic reports within Marketo are not the greatest. I feel that there is more data you can view, and smart lists do not always work as they are supposed to.
  • It must also be said that Marketo does have a steep learning curve, and in some cases, you may need to hire a specialist to help you with the integration process. This can add to your cost.
Nathan Sichilongo | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
  • General layout could be improved by the addition of modern templates to customize the standard look and feel
  • Support communities could be further improved with the addition of videos on how to do specific configuration, modules.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Marketo

Marketo 7.8
Based on 146 answers
The renewal process with Marketo can be very frustrating. The first year I managed the renewal for my company, I received a quote from the rep with additional products that I had not even inquired about. Additionally, as a result of an increased database size that required us to go up one tier level, we saw our price jump by over 25%. This year, we are decreasing our database size by at least two tier levels and so far I'm disappointed to see that there will be very minimal savings, despite having much less data to store.
Valerie Armstrong | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.2
Based on 26 answers
Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.
Andrew Dunifer, MBA/MS MIS | TrustRadius Reviewer

Usability

Marketo

Marketo 5.4
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.3
Based on 2 answers
There's a learning curve associated with Sugar. Right away, it's not as easy as an out-of-the-box CRM. Once you learn how to use Sugar, the system fits what your needs are. With any other CRM, you'd be trying to figure out how your company can best fit the CRM. You don't want to change your business cycle for your CRM, the CRM should fit your business cycle.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Marketo

Marketo 8.2
Based on 46 answers
There are performance issues that make it seem like it's down sometimes. The backlog of campaign triggers etc. can be a real issue. The issue is probably more around performance than uptime.
Jennifer Robertson | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 10.0
Based on 1 answer
SugarCRM has never been down for us.
Peter Fletcher | TrustRadius Reviewer

Performance

Marketo

Marketo 7.6
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 10.0
Based on 1 answer
No response time issues ever. Very productive due to its ease of use.
Peter Fletcher | TrustRadius Reviewer

Support Rating

Marketo

Marketo 7.3
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 6.3
Based on 10 answers
Most of our support comes from the documentation on the SugarCRM web site. There is lots of documentation available, but sometimes, it takes a little time to find the piece that pertains to your system. The SugarCRM software has changed a lot over the years and documentation for all of the versions is still available on the web.
Tom Kreiner | TrustRadius Reviewer

In-Person Training

Marketo

Marketo 7.4
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 1 answer
We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
Peter Fletcher | TrustRadius Reviewer

Online Training

Marketo

Marketo 5.2
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.0
Based on 1 answer
Only part of an implemementation as noted previously.
Peter Fletcher | TrustRadius Reviewer

Implementation Rating

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 6 answers
Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.
Marc Prince | TrustRadius Reviewer

Alternatives Considered

Marketo

Honestly, they are the industry leader for a reason. Their database like approach in interface and the way the product functions could be confusing or intimidating for some people, but once you see the power it has, and get the hang of it - you'll never look back. We honestly couldn't do some of the things we do without Marketo, and they probably have ME as a customer for life. If I'm consulting with other companies, honestly, it depends on what you're looking for. If you have a simple use case, a simple solution like Pardot or Act-On will probably suffice. If you want advanced targeting capabilities, data cleanliness and automation, advanced segmenting, form completion actions, and industry leading scoring, then I wouldn't look further than Marketo. More of a steep learning curve, but trust me - it's absolutely worth it!
Ian Nate | TrustRadius Reviewer

Sugar Sell (SugarCRM)

GoldMine was an archaic platform. Adding custom fields was difficult. Reporting was horrible. Sugar CRM blows it out of the water. It's also easier to use and navigate. Having all of the data available from any browser is also a tremendous advantage compared to our private installation of GoldMine which required their software and a VPN connection.
Sid Haas | TrustRadius Reviewer

Scalability

Marketo

Marketo 8.3
Based on 9 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 1 answer
Works from 2-300 Users in our experience.
Peter Fletcher | TrustRadius Reviewer

Return on Investment

Marketo

  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
Justin Norris | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • Just one of our customized modules allowed us to automate multiple processes and saves us on average 500 man hours a year.
  • It allows each user to have a 360-degree view point of our databases at any given point.
  • Incorporating some of our onsite operational pieces within SugarCRM has given us the opportunity to reduce the number of places information is stored to one.
Jennifer Stewart | TrustRadius Reviewer

Screenshots

Pricing Details

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Sugar Sell (SugarCRM)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Marketo
7.9
Sugar Sell (SugarCRM)
7.6

Likelihood to Renew

Marketo
7.8
Sugar Sell (SugarCRM)
8.2

Usability

Marketo
5.4
Sugar Sell (SugarCRM)
8.3

Reliability and Availability

Marketo
8.2
Sugar Sell (SugarCRM)
10.0

Performance

Marketo
7.6
Sugar Sell (SugarCRM)
10.0

Support Rating

Marketo
7.3
Sugar Sell (SugarCRM)
6.3

In-Person Training

Marketo
7.4
Sugar Sell (SugarCRM)
9.0

Online Training

Marketo
5.2
Sugar Sell (SugarCRM)
8.0

Implementation Rating

Marketo
7.3
Sugar Sell (SugarCRM)
9.0

Scalability

Marketo
8.3
Sugar Sell (SugarCRM)
9.0

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