What users are saying about
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Top Rated
2142 Ratings
9 Ratings

Marketo

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Top Rated
2142 Ratings
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Score 7.9 out of 100
9 Ratings
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Score 9 out of 100

Likelihood to Recommend

Marketo

Marketo is well-suited to medium to enterprise B2Bs that are service-based or have a few key products on offer. Its drag and drop segment builder is very user-friendly (side note: it's so much better to use than Salesforce Marketing Cloud, which relies on SQL). What I also like about Marketo is its bidirectional sync with Salesforce because it makes it easier to manage duplicates and make simple or mass data updates for data hygiene practices.Where Marketo falls short is its email, landing page, and form builder. It just doesn't compete when compared with modern-day alternatives, such as Unbounce, LeadPages, Mailchimp, or even ClickFunnels. In the past, Marketo was one of the top choices for automation solutions, but with many competitor tools out there in the market these days, I would take longer to consider my options before placing Marketo at the top of the list. With the acquisition from Adobe, I've heard from many in the industry that areas of the business have suffered as a result - from Sales to Marketing, to Product Dev, and Support.
Greg Beazley | TrustRadius Reviewer

ThriveHive

I believe that ThriveHives' business model is perfectly suited to smaller, but growing companies and start-ups. They have priced their services at a reasonable level for these businesses. I think ThriveHive trains their people thoroughly on the workings of search engines, so that their coaches really have a good handle on how to help you improve your internet, as well as your non-internet, presence. Additionally, since search engines continuously change and tweak their algorithms, I think ThriveHive does a good job at staying in step with the changes.
Jeff Siegel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Marketo
7.7
ThriveHive
7.9
WYSIWYG email editor
Marketo
6.8
ThriveHive
7.3
Dynamic content
Marketo
7.4
ThriveHive
8.7
Ability to test dynamic content
Marketo
7.5
ThriveHive
8.0
Landing pages
Marketo
7.1
ThriveHive
8.2
A/B testing
Marketo
7.9
ThriveHive
5.0
Mobile optimization
Marketo
6.8
ThriveHive
6.5
Email deliverability reporting
Marketo
8.4
ThriveHive
9.2
List management
Marketo
8.7
ThriveHive
9.3
Triggered drip sequences
Marketo
8.7
ThriveHive
8.6

Lead Management

Marketo
8.4
ThriveHive
7.9
Lead nurturing
Marketo
8.5
ThriveHive
7.5
Lead scoring and grading
Marketo
8.6
ThriveHive
7.0
Data quality management
Marketo
8.1
ThriveHive
8.0
Automated sales alerts and tasks
Marketo
8.3
ThriveHive
9.0

Campaign Management

Marketo
7.3
ThriveHive
7.8
Calendaring
Marketo
6.5
ThriveHive
9.5
Event/webinar marketing
Marketo
8.1
ThriveHive
6.0

Social Media Marketing

Marketo
6.5
ThriveHive
8.8
Social sharing and campaigns
Marketo
6.9
ThriveHive
8.7
Social profile integration
Marketo
6.1
ThriveHive
9.0

Reporting & Analytics

Marketo
7.0
ThriveHive
8.2
Dashboards
Marketo
7.0
ThriveHive
9.2
Standard reports
Marketo
7.0
ThriveHive
8.8
Custom reports
Marketo
7.0
ThriveHive
6.5

Platform & Infrastructure

Marketo
7.7
ThriveHive
8.5
API
Marketo
8.4
ThriveHive
Role-based workflow & approvals
Marketo
7.8
ThriveHive
Customizability
Marketo
7.6
ThriveHive
8.5
Integration with Salesforce.com
Marketo
8.6
ThriveHive
Integration with Microsoft Dynamics CRM
Marketo
7.3
ThriveHive
Integration with SugarCRM
Marketo
6.5
ThriveHive

Pros

Marketo

  • A huge range of possible integrations to develop and expend the martech stack.
  • A ton of flexibility - operational processes can be suited for almost any business case.
  • A fantastic bi-directional sync with Salesforce. Data flows smoothly between both systems.
  • Guided templates do a great job of allowing marketers without HTML/CSS knowledge to develop landing pages and emails safely.
David Thornton | TrustRadius Reviewer

ThriveHive

  • Allows quick and painless marketing tasks to be completed using their platform.
  • Can publish blog posts and other content to your website with ease.
  • Provides super helpful content and guidance on marketing with resources that a small business would never be able to afford on its own.
  • Access to a marketing coach that helps solve common marketing tasks and provides guidance and advice specific to your business but with the knowledge of what works with other businesses.
David Elmasian | TrustRadius Reviewer

Cons

Marketo

  • It would be nice to have an expansive view of all active triggers and flows.
  • Some reporting functions can take quite a bit of time to execute if they use too much data.
  • Some error codes and mistakes can take time to uncover/solve.
Matt Davidson | TrustRadius Reviewer

ThriveHive

  • While they have made great strides in their actual email content builder, it is still the largest area for improvement
  • Certain web edits can only be done by them on the back-end, which requires waiting to chat with a representative from support during regular business hours
  • Reporting could be more robust, and the ability to export those reports does not exist.
Tiffany Holmes | TrustRadius Reviewer

Likelihood to Renew

Marketo

Marketo 7.5
Based on 146 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

ThriveHive

No score
No answers yet
No answers on this topic

Usability

Marketo

Marketo 5.0
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

ThriveHive

No score
No answers yet
No answers on this topic

Reliability and Availability

Marketo

Marketo 8.2
Based on 46 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

ThriveHive

No score
No answers yet
No answers on this topic

Performance

Marketo

Marketo 7.4
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

ThriveHive

No score
No answers yet
No answers on this topic

Support Rating

Marketo

Marketo 6.7
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

ThriveHive

No score
No answers yet
No answers on this topic

In-Person Training

Marketo

Marketo 7.9
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

ThriveHive

No score
No answers yet
No answers on this topic

Online Training

Marketo

Marketo 5.4
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

ThriveHive

No score
No answers yet
No answers on this topic

Implementation Rating

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

ThriveHive

No score
No answers yet
No answers on this topic

Alternatives Considered

Marketo

Marketo is more user friendly and works better for us. It is more intuitive and straightforward. Steps are easier to follow and the setup was easier. It was also cheaper than other sources and included more options. More training options were included which helped the ramp-up period
Jessica Giunta | TrustRadius Reviewer

ThriveHive

I have only used website developers in the past and haven't used any marketing companies
Anonymous | TrustRadius Reviewer

Scalability

Marketo

Marketo 8.6
Based on 9 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

ThriveHive

No score
No answers yet
No answers on this topic

Return on Investment

Marketo

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

ThriveHive

  • very strong ROI. It has made a big difference over my previous site.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

ThriveHive

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Marketo
8.1
ThriveHive
9.0

Likelihood to Renew

Marketo
7.5
ThriveHive

Usability

Marketo
5.0
ThriveHive

Reliability and Availability

Marketo
8.2
ThriveHive

Performance

Marketo
7.4
ThriveHive

Support Rating

Marketo
6.7
ThriveHive

In-Person Training

Marketo
7.9
ThriveHive

Online Training

Marketo
5.4
ThriveHive

Implementation Rating

Marketo
7.3
ThriveHive

Scalability

Marketo
8.6
ThriveHive

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