Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, and Adobe Creative Cloud. The Aprimo Platform
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Adobe Marketo Engage
Score 8.2 out of 10
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Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
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Pricing
Aprimo
Adobe Marketo Engage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aprimo
Adobe Marketo Engage
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Optional
Optional
Additional Details
For digital asset management, work management, marketing budget management or an entire content operations platform, Aprimo’s SaaS subscription model takes care of product licensing, support, hosting, updates, and provides dedicated experts.
Much more user friendly than any other platform. Is less superior in list building, but can handle most any query (Aprimo). Very robust in accommodating most scenarios, although improvement to event management is needed.
Aprimo is a email sending tool. Marketo is a well rounded marketing automation tool.
Verified User
Manager
Chose Adobe Marketo Engage
I've used Aprimo at a previous company for our marketing automation needs (a pretty reputable company at that), and Marketo blows it out of the water in every category.
Marketo is leaps and bounds better than Aprimo. The issue with Aprimo is that its data segmentation and action are in the same place (which could cause issues of not done properly). Marketo makes it very easy for someone to pick up and understand the logic of what is going on. …
Aprimo fell behind Marketo for the email marketing and connection to Salesforce. Aprimo tries to be a lot a things in one platform and does an OK job. Marketo is specialized and can go further in the email marketing swim lane.
Oracle CX Marketing is the best all around email …
Marketo is far superior to these tools and Eloqua (which it wouldn't let me select). It's easier to use, has far more flexibility and the sync with SFDC is far superior.
The tools I've used in the past was for larger data sets, where we have 100 million records to comb through and modeling. Very robust that directly integrated into the full database not a CRM system. Overall, each of the marketing automation tools have their positives and …
Eloqua: Should be used when you are dealing with information from different platforms such as BO etc., I choose Marketo over it because it provides more flexibility and I can make changes specific to marketing initiatives easily without affecting my general structure. Aprimo: …
I had prior Marketo experience and needed to stand up marketing automation fast. At my prior company assessment was done between Eloqua, Marketo and Aprimo and Marketo came out on top for being most innovative on features and roadmap.