Maropost Marketing Cloud vs. Privy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Maropost Marketing Cloud
Score 4.3 out of 10
N/A
Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing…
$251
per month
Privy
Score 9.3 out of 10
N/A
Privy in Boston is designed to enable online stores to capture more emails and convert first-time visitors into customers using the company's integrated suite of web conversion and email marketing tools.N/A
Pricing
Maropost Marketing CloudPrivy
Editions & Modules
Essential
$251
per month 225,000 emails monthly
Professional
$764
per month 225,000 emails monthly
Enterprise
$1,529
per month 225,000 emails monthly
No answers on this topic
Offerings
Pricing Offerings
Maropost Marketing CloudPrivy
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details10% discount for annual pricing.
More Pricing Information
Features
Maropost Marketing CloudPrivy
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Maropost Marketing Cloud
7.9
8 Ratings
3% below category average
Privy
-
Ratings
WYSIWYG email editor8.95 Ratings00 Ratings
Dynamic content8.54 Ratings00 Ratings
Ability to test dynamic content6.65 Ratings00 Ratings
Landing pages8.53 Ratings00 Ratings
A/B testing8.46 Ratings00 Ratings
Mobile optimization9.45 Ratings00 Ratings
Email deliverability reporting6.98 Ratings00 Ratings
List management6.55 Ratings00 Ratings
Triggered drip sequences7.06 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Maropost Marketing Cloud
8.1
7 Ratings
3% above category average
Privy
-
Ratings
Dashboards6.46 Ratings00 Ratings
Standard reports9.64 Ratings00 Ratings
Custom reports8.35 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Maropost Marketing Cloud
9.9
2 Ratings
15% above category average
Privy
-
Ratings
URL Validation10.01 Ratings00 Ratings
Link Tracking10.01 Ratings00 Ratings
Image Validation10.01 Ratings00 Ratings
Inbox Display10.01 Ratings00 Ratings
Email Accessibility Tools9.62 Ratings00 Ratings
Spelling and Grammar Check10.01 Ratings00 Ratings
Spam Testing10.01 Ratings00 Ratings
Email Previews9.62 Ratings00 Ratings
Best Alternatives
Maropost Marketing CloudPrivy
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Maropost Marketing CloudPrivy
Likelihood to Recommend
4.3
(8 ratings)
8.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Support Rating
2.0
(1 ratings)
10.0
(2 ratings)
User Testimonials
Maropost Marketing CloudPrivy
Likelihood to Recommend
Maropost
Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
Read full review
Privy
Adding Privy to your ecommerce store is a no brainer. You can very quickly increase your on-site email acquisition conversion rate through the Spin To Win wheel and other templates that Privy offers. You can also use it for additional on-site messaging like announcement bars and landing pages
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Pros
Maropost
  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.
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Privy
  • Segments website visitors to your site: It can recognize who has been to your website once or many times. It allows you to present an offer to different user groups, present an offer, and then capture their email address.
  • Provides flexible opt-in form options: Embedded opt-in forms, pop-ups. bars at the top of your site. You can redirect to a landing page or a thank you window, create a form that takes up the entire screen, provide an offer at the end, or simply thank users for their information.
  • Easy user experience: Different options for designs, easy drag + drop builder. Easy installation, trackable results.
  • Support their users: Holy cricket. Their support is so helpful. Privy was one of the first software companies that I've encountered that has really gone above and beyond for my team.
  • Measurability: Privy understands that digital marketers want to track - They want to be able to split-test their options, track their results - not only views but conversions and $ conversions. Privy gives its users this ability.
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Cons
Maropost
  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
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Privy
  • It gets some getting used to setting up emails with pictures.
  • Service isn't cheap but you get what you pay for.
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Likelihood to Renew
Maropost
No answers on this topic
Privy
  • Flexible options: The software allows so many different kinds of opt-in form solutions: Full-page, pop-up, bar at the top of the page, embedded, etc.
  • Easy UX: This software is easy to use for just about anyone on my team. It's easy to implement and work with. Design, form field determination, and integration is all relatively very easy to perform.
  • Great support: We've had in-person calls with their support team, and they've been answer specific questions and offer relevant strategies. They've been willing to get on the phone with me and my clients to help us solve problems.
  • Multiple integrations - No matter what CRM you're using, there's likely a way to integrate Privy forms into it.
  • Easy installation on sites: Just a strip of code.
  • Visible, measurable results: Tracking and data with visits, conversion events, and conversion $ tracked to the forms.
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Usability
Maropost
No answers on this topic
Privy
Privy is very easy to use and is intuitive to new users. The templates they provide give you a head start on campaign builds and their customer success team is approachable and knowledgable about the product. You do not have to be a tech wizard to get rolling with Privy, but the results will make you feel that way.
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Support Rating
Maropost
Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
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Privy
The customer support team from Privy is incredible (shout out to Simone). Every person I have worked with has been knowledgable, helpful, polite, and responsive. They have a live chat feature and all CSRs do a great job.
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Alternatives Considered
Maropost
Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
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Privy
After having used quite a few email marketing platforms, I can say out of all of them we like Privy the best. Privy's integration with the BigCommerce platform makes it much easier to use than the others we tried in the past and we are happy with the results we have gotten and their excellent customer support which is superior especially to Mailchimp which can only be reached by email.
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Return on Investment
Maropost
  • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
  • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
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Privy
  • Positive impact for our clients - Our clients can see exactly how many views each opt-in has seen, how it has converted, and how much revenue has been generated from that opt-in and email sequence that it is linked to. (We have used this tool + paid traffic + email to generate more than $15k for some of our clients. And that's just one part of their marketing systems...That's about 150x ROI).
  • Positive impact for us - We only want to recommend and use tools that have proven use cases and conversions. This is true here - and it means that we can reliably recommend and use it as a tool to grow revenue for our clients in combination with paid traffic and email marketing. They also support their partners - that means we're more efficient. Time is money - so that's a win here, too.
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ScreenShots

Maropost Marketing Cloud Screenshots

Screenshot of Main Maropost DashboardScreenshot of 360° View - Customer DashboardScreenshot of A/B Campaign ReportScreenshot of Built In Image LibraryScreenshot of Campaign Report