Maropost Marketing Cloud vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Maropost Marketing Cloud
Score 4.3 out of 10
N/A
Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing…
$251
per month
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Maropost Marketing CloudTwilio SendGrid
Editions & Modules
Essential
$251
per month 225,000 emails monthly
Professional
$764
per month 225,000 emails monthly
Enterprise
$1,529
per month 225,000 emails monthly
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Maropost Marketing CloudTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details10% discount for annual pricing.
More Pricing Information
Community Pulse
Maropost Marketing CloudTwilio SendGrid
Top Pros
Top Cons
Features
Maropost Marketing CloudTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Maropost Marketing Cloud
7.9
8 Ratings
3% below category average
Twilio SendGrid
7.8
46 Ratings
4% below category average
WYSIWYG email editor8.95 Ratings7.733 Ratings
Dynamic content8.54 Ratings7.936 Ratings
Ability to test dynamic content6.65 Ratings8.134 Ratings
Landing pages8.53 Ratings7.622 Ratings
A/B testing8.46 Ratings8.526 Ratings
Mobile optimization9.45 Ratings9.034 Ratings
Email deliverability reporting6.98 Ratings7.646 Ratings
List management6.55 Ratings5.940 Ratings
Triggered drip sequences7.06 Ratings7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Maropost Marketing Cloud
8.1
7 Ratings
3% above category average
Twilio SendGrid
7.9
46 Ratings
1% above category average
Dashboards6.46 Ratings8.444 Ratings
Standard reports9.64 Ratings8.544 Ratings
Custom reports8.35 Ratings6.928 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Maropost Marketing Cloud
9.9
2 Ratings
15% above category average
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation10.01 Ratings9.38 Ratings
Link Tracking10.01 Ratings9.08 Ratings
Image Validation10.01 Ratings9.07 Ratings
Inbox Display10.01 Ratings9.38 Ratings
Email Accessibility Tools9.62 Ratings9.08 Ratings
Spelling and Grammar Check10.01 Ratings8.66 Ratings
Spam Testing10.01 Ratings9.38 Ratings
Email Previews9.62 Ratings9.08 Ratings
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Maropost Marketing CloudTwilio SendGrid
Small Businesses
VerticalResponse
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Score 10.0 out of 10
ReachMail
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
VerticalResponse
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Score 10.0 out of 10
Enterprises
Emma by Marigold
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Score 8.6 out of 10
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Score 8.6 out of 10
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User Ratings
Maropost Marketing CloudTwilio SendGrid
Likelihood to Recommend
4.3
(8 ratings)
5.7
(57 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
-
(0 ratings)
1.0
(4 ratings)
Support Rating
2.0
(1 ratings)
3.0
(9 ratings)
User Testimonials
Maropost Marketing CloudTwilio SendGrid
Likelihood to Recommend
Maropost
Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
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Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
Maropost
  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Cons
Maropost
  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
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Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Usability
Maropost
No answers on this topic
Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
Maropost
Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Maropost
Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
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Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
Maropost
  • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
  • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
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Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
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ScreenShots

Maropost Marketing Cloud Screenshots

Screenshot of Main Maropost DashboardScreenshot of 360° View - Customer DashboardScreenshot of A/B Campaign ReportScreenshot of Built In Image LibraryScreenshot of Campaign Report