Maropost Marketing Cloud vs. Shopify

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Maropost Marketing Cloud
Score 4.3 out of 10
N/A
Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing…
$251
per month
Shopify
Score 8.8 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$29
per month
Pricing
Maropost Marketing CloudShopify
Editions & Modules
Essential
$251
per month 225,000 emails monthly
Professional
$764
per month 225,000 emails monthly
Enterprise
$1,529
per month 225,000 emails monthly
Shopify Lite
$9
per month
Basic Shopify
$29
per month
Shopify
$79
per month
Advanced Shopify
$299
per month
Shopify Plus
2,000
per month
Offerings
Pricing Offerings
Maropost Marketing CloudShopify
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details10% discount for annual pricing.
More Pricing Information
Community Pulse
Maropost Marketing CloudShopify
Top Pros
Top Cons
Features
Maropost Marketing CloudShopify
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Maropost Marketing Cloud
7.9
8 Ratings
3% below category average
Shopify
-
Ratings
WYSIWYG email editor8.95 Ratings00 Ratings
Dynamic content8.54 Ratings00 Ratings
Ability to test dynamic content6.65 Ratings00 Ratings
Landing pages8.53 Ratings00 Ratings
A/B testing8.46 Ratings00 Ratings
Mobile optimization9.45 Ratings00 Ratings
Email deliverability reporting6.98 Ratings00 Ratings
List management6.55 Ratings00 Ratings
Triggered drip sequences7.06 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Maropost Marketing Cloud
8.1
7 Ratings
3% above category average
Shopify
-
Ratings
Dashboards6.46 Ratings00 Ratings
Standard reports9.64 Ratings00 Ratings
Custom reports8.35 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Maropost Marketing Cloud
9.9
2 Ratings
15% above category average
Shopify
-
Ratings
URL Validation10.01 Ratings00 Ratings
Link Tracking10.01 Ratings00 Ratings
Image Validation10.01 Ratings00 Ratings
Inbox Display10.01 Ratings00 Ratings
Email Accessibility Tools9.62 Ratings00 Ratings
Spelling and Grammar Check10.01 Ratings00 Ratings
Spam Testing10.01 Ratings00 Ratings
Email Previews9.62 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Maropost Marketing Cloud
-
Ratings
Shopify
7.5
131 Ratings
2% below category average
Product catalog & listings00 Ratings8.6131 Ratings
Product management00 Ratings7.3129 Ratings
Bulk product upload00 Ratings7.6110 Ratings
Branding00 Ratings8.4130 Ratings
Mobile storefront00 Ratings7.5126 Ratings
Product variations00 Ratings6.4123 Ratings
Website integration00 Ratings9.2124 Ratings
Visual customization00 Ratings7.5129 Ratings
CMS00 Ratings4.6105 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Maropost Marketing Cloud
-
Ratings
Shopify
8.1
125 Ratings
7% above category average
Abandoned cart recovery00 Ratings7.6116 Ratings
Checkout user experience00 Ratings8.5123 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Maropost Marketing Cloud
-
Ratings
Shopify
9.0
127 Ratings
8% above category average
eCommerce security00 Ratings9.0127 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Maropost Marketing Cloud
-
Ratings
Shopify
8.0
129 Ratings
7% above category average
Promotions & discounts00 Ratings7.3124 Ratings
Personalized recommendations00 Ratings8.432 Ratings
SEO00 Ratings8.5120 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Maropost Marketing Cloud
-
Ratings
Shopify
8.0
130 Ratings
3% above category average
Multi-site management00 Ratings6.719 Ratings
Order processing00 Ratings9.1128 Ratings
Inventory management00 Ratings8.8127 Ratings
Shipping00 Ratings8.2120 Ratings
Custom functionality00 Ratings7.2120 Ratings
Best Alternatives
Maropost Marketing CloudShopify
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Maropost Marketing CloudShopify
Likelihood to Recommend
4.3
(8 ratings)
9.0
(144 ratings)
Likelihood to Renew
-
(0 ratings)
9.2
(15 ratings)
Usability
-
(0 ratings)
10.0
(3 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
2.0
(1 ratings)
10.0
(2 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Maropost Marketing CloudShopify
Likelihood to Recommend
Maropost
Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
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Shopify
Shopify is a great platform for small to medium-sized businesses looking to set up an online store. It's easy to use, offers a wide range of features and integrations, and is perfect for businesses in the retail and food industry. However, large enterprise businesses with complex and custom needs may find Shopify less suitable.
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Pros
Maropost
  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.
Read full review
Shopify
  • It is definitely easy to set up and get going. This does not take a lot of work or effort on the user end, especially if using templates.
  • Low code platform. You can. make customizations without code.
  • The integrations are diverse and increase functionality.
Read full review
Cons
Maropost
  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
Read full review
Shopify
  • The main drawback that I am facing in Shopify for a long time is that their sales analytics system is not up to mark. As I am using Shopify to run different stores for my organization it does not get updated after-sales and does not provide the right analytics about the product strength and number of sales.
  • Secondly, Shopify has different apps which are best to run the store on max strength but they are very much costly like inventory management, generating multiple discount codes, and more robust customizable editing.
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Likelihood to Renew
Maropost
No answers on this topic
Shopify
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
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Usability
Maropost
No answers on this topic
Shopify
I think most people are able to suer Shopify that have used a computer. There are some features that take a bit longer to learn. If you are not a creative person it may be a bit more difficult to learn the website customization, but with a help guide or tutorial it will only take a few tries to understand how to work the interface
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Support Rating
Maropost
Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
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Shopify
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
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Implementation Rating
Maropost
No answers on this topic
Shopify
Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
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Alternatives Considered
Maropost
Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
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Shopify
The old platform that I used could not help us to meet our requirements. It was not helping us properly, then I got to know about Shopify and started using it. After 1 month [of] usage of Shopify we could understand that this is the best platform [for E-commerce] to make better sales and goodwill. Shopify helped us to get a proper idea of the analytics of the website. Shopify [supports] most of the [applications] and helps us to make better results.
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Return on Investment
Maropost
  • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
  • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
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Shopify
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
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ScreenShots

Maropost Marketing Cloud Screenshots

Screenshot of Main Maropost DashboardScreenshot of 360° View - Customer DashboardScreenshot of A/B Campaign ReportScreenshot of Built In Image LibraryScreenshot of Campaign Report