What users are saying about
Top Rated
387 Ratings
44 Ratings
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Score 7.9 out of 100
Top Rated
387 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Likelihood to Recommend

Matomo Analytics (formerly Piwik)

This software can be installed manually or via a third party installer. Those less happy with coding may prefer to check availability of Piwik via the web host before choosing it as a preferred option. That aside, the important issue when choosing any analytics package is whether it tracks the range of data that you need. Piwik is very rich in this respect.
Sharon Hurley Hall | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Matomo Analytics (formerly Piwik)
Optimizely
7.0
a/b experiment testing
Matomo Analytics (formerly Piwik)
Optimizely
8.0
Split URL testing
Matomo Analytics (formerly Piwik)
Optimizely
7.7
Multivariate testing
Matomo Analytics (formerly Piwik)
Optimizely
7.6
Multi-page/funnel testing
Matomo Analytics (formerly Piwik)
Optimizely
7.3
Cross-browser testing
Matomo Analytics (formerly Piwik)
Optimizely
7.1
Mobile app testing
Matomo Analytics (formerly Piwik)
Optimizely
6.3
Test significance
Matomo Analytics (formerly Piwik)
Optimizely
6.9
Visual / WYSIWYG editor
Matomo Analytics (formerly Piwik)
Optimizely
7.1
Advanced code editor
Matomo Analytics (formerly Piwik)
Optimizely
6.5
Page surveys
Matomo Analytics (formerly Piwik)
Optimizely
6.4
Visitor recordings
Matomo Analytics (formerly Piwik)
Optimizely
7.2
Preview mode
Matomo Analytics (formerly Piwik)
Optimizely
6.7
Test duration calculator
Matomo Analytics (formerly Piwik)
Optimizely
6.2
Experiment scheduler
Matomo Analytics (formerly Piwik)
Optimizely
7.9
Experiment workflow and approval
Matomo Analytics (formerly Piwik)
Optimizely
7.0
Dynamic experiment activation
Matomo Analytics (formerly Piwik)
Optimizely
7.4
Client-side tests
Matomo Analytics (formerly Piwik)
Optimizely
7.4
Server-side tests
Matomo Analytics (formerly Piwik)
Optimizely
6.8
Mutually exclusive tests
Matomo Analytics (formerly Piwik)
Optimizely
6.4

Audience Segmentation & Targeting

Matomo Analytics (formerly Piwik)
Optimizely
7.4
Standard visitor segmentation
Matomo Analytics (formerly Piwik)
Optimizely
7.7
Behavioral visitor segmentation
Matomo Analytics (formerly Piwik)
Optimizely
7.3
Traffic allocation control
Matomo Analytics (formerly Piwik)
Optimizely
8.0
Website personalization
Matomo Analytics (formerly Piwik)
Optimizely
6.8

Results and Analysis

Matomo Analytics (formerly Piwik)
Optimizely
7.1
Heatmap tool
Matomo Analytics (formerly Piwik)
Optimizely
6.7
Click analytics
Matomo Analytics (formerly Piwik)
Optimizely
7.3
Scroll maps
Matomo Analytics (formerly Piwik)
Optimizely
7.1
Form fill analysis
Matomo Analytics (formerly Piwik)
Optimizely
6.5
Conversion tracking
Matomo Analytics (formerly Piwik)
Optimizely
7.5
Goal tracking
Matomo Analytics (formerly Piwik)
Optimizely
7.5
Test reporting
Matomo Analytics (formerly Piwik)
Optimizely
7.6
Results segmentation
Matomo Analytics (formerly Piwik)
Optimizely
7.1
CSV export
Matomo Analytics (formerly Piwik)
Optimizely
6.5
Experiments results dashboard
Matomo Analytics (formerly Piwik)
Optimizely
7.1

Pros

Matomo Analytics (formerly Piwik)

  • Piwik does a great job of allowing customized campaign tracking to try and hit marketing or funding goals.
  • The robust plugin architecture allows for a large amount of custom development to track very specific needs. The availability of a REST API also allows you to build in support for Piwik to your in-house applications which can enable developers to track bugs with more precision.
  • The dashboard structure allows you to create specialized views for specific user roles so that you can give a specific focus to a small subsection of the reported data. This is an excellent way to show non-technical users only the portion of the data they are interested in without getting bogged down into the details.
Anonymous | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

Matomo Analytics (formerly Piwik)

  • I wish there were some additional pre-formatted tiles/tabs to choose from
  • Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
  • I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.
Jeff Wallace | TrustRadius Reviewer

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Likelihood to Renew

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 8.7
Based on 13 answers
Given, that I do not make a decision wherever to buy the product, I think the biggest culprit would be name recognition (that Piwik currently lacks compared to Google Analytics and such). Also, not to put it into negative light, but being "free" raises eyebrows, as being a lesser software
Mike Tihonchik | TrustRadius Reviewer

Optimizely

Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 9.0
Based on 3 answers
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
Hendrik Schaper | TrustRadius Reviewer

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Reliability and Availability

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 6 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 6 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 7.9
Based on 4 answers
The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
Alireza Hassani | TrustRadius Reviewer

Optimizely

Optimizely 9.1
Based on 15 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Implementation Rating

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 9.0
Based on 1 answer
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Erik Rühling | TrustRadius Reviewer

Optimizely

Optimizely 8.0
Based on 12 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Alternatives Considered

Matomo Analytics (formerly Piwik)

With Matomo Analytics you have total control of your platform, whereas with Google Analytics you never know how they'll be using your data. Being an open source platform allows you to build plugins and themes for this great platform. Some of the users have already build some plugins freely available and some are commercial.
Jean Franco | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Return on Investment

Matomo Analytics (formerly Piwik)

  • We can see the analytics of our web applications and thus having the insight of the systems' behavior.
  • It helps in improving the performance and scalability of our web application.
  • It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
  • A cost-effective tool, since it is free.
Cristian Bodnarasec | TrustRadius Reviewer

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Screenshots

Pricing Details

Matomo Analytics (formerly Piwik)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Matomo Analytics (formerly Piwik) Editions & Modules

On-premise Edition
Free download (open source)$0
Content Optimization Bundle$5792
Growth Bundle$1,1492
Premium Bundle$1,4992
Email Support Subscription$2,0902
  1. per installation
SaaS Edition
Essential$91
Business$291
Enterprise$1992
Free 30 day trial$03
  1. number of pageviews (monthly traffic)
  2. your requirements and monthly traffic
  3. limited to 30 days
Additional Pricing Details
On-premise Edition is free to download and install on your own servers: free download at https://matomo.org/download/ Individual features can be purchased from $19/year: see all features at https://plugins.matomo.org/premium SaaS Edition (Matomo Cloud) starts from $9/month: see transparent pricing at https://matomo.org/pricing

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Matomo Analytics (formerly Piwik)
8.2
Optimizely
8.8

Likelihood to Renew

Matomo Analytics (formerly Piwik)
8.7
Optimizely
9.0

Usability

Matomo Analytics (formerly Piwik)
9.0
Optimizely
7.3

Reliability and Availability

Matomo Analytics (formerly Piwik)
Optimizely
9.0

Performance

Matomo Analytics (formerly Piwik)
Optimizely
6.0

Support Rating

Matomo Analytics (formerly Piwik)
7.9
Optimizely
9.1

Online Training

Matomo Analytics (formerly Piwik)
Optimizely
3.0

Implementation Rating

Matomo Analytics (formerly Piwik)
9.0
Optimizely
8.0

Scalability

Matomo Analytics (formerly Piwik)
Optimizely
7.0

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