Likelihood to Recommend Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)
Read full review If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
Mike Bernard Vice President of Marketing and Sales Operations
Read full review Pros One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data. The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content. And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement. Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper. Read full review The ability to schedule months of content at a time and view it across a calendar. The approval process - you can set up teams to create, edit, publish, approve etc. The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view. Read full review Cons From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure. It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site. An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well. Read full review Videos posted to Facebook via SRM have to be clicked to run instead of running automatically. No ability to boost posts or ads from SRM. Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages. Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST. Read full review Likelihood to Renew At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
Read full review Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.
Read full review Usability Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
Read full review Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
Mike Bernard Vice President of Marketing and Sales Operations
Read full review Support Rating The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
Read full review The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
Read full review Online Training Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
Read full review Implementation Rating Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Read full review Alternatives Considered We have used
Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since we have the data locally, we can now apply machine learning techniques to improve the systems even more.
Read full review I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for
Read full review Return on Investment By using Piwik, we can better identify keywords used to search for the website and by targeting those keywords on search engine advertising (Google, Bing, Yahoo), it helps with conversion and also saves us money by cutting down guess work. By using Piwik graphs, it helps to save our employees time in creating pie charts and bar charts to present to upper management. Since Piwik is free to use, there is no reason not to implement it. Most likely, with your website, you will already have access to SQL and hosting package. There is minimal cost to implementing Piwik. M. Tan Assistant Manager of Communications
Read full review Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000. Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays. Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM. Read full review ScreenShots Matomo Analytics Screenshots