What users are saying about
4 Ratings
4 Ratings
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Score 8.1 out of 100
20 Ratings
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Score 5.1 out of 100

Likelihood to Recommend

Matrix

I think that Matrix is a fairly good CRM tool for sales organizations to utilize to manage account lists and track progress to budget. Managers can encourage sales folks by utilizing the reports to track progress from current year to previous years, and see what changes need to be made. I don't feel like relying completely on the integration of other systems to give you a fail proof look at where you are to budget is a great idea with this software, but for a basic CRM tool, it does the trick.
Anonymous | TrustRadius Reviewer

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO Channels

Matrix
5.0
Moz Link Explorer
7.1
Local SEO
Matrix
5.0
Moz Link Explorer
4.7
Social SEO
Matrix
5.0
Moz Link Explorer
8.9
Mobile SEO
Matrix
5.0
Moz Link Explorer
4.7
Global SEO
Matrix
Moz Link Explorer
10.0

SEO Platform & Account Management

Matrix
7.0
Moz Link Explorer
8.3
Multi-domain support
Matrix
7.0
Moz Link Explorer
9.5
Integration with web analytics tools
Matrix
Moz Link Explorer
7.0

SEO

Matrix
Moz Link Explorer
6.9
Keyword analysis
Matrix
Moz Link Explorer
7.0
Backlink management
Matrix
Moz Link Explorer
9.4
SERP ranking tracking
Matrix
Moz Link Explorer
5.7
Page grader
Matrix
Moz Link Explorer
6.0
Competitive analysis
Matrix
Moz Link Explorer
7.6
Site audit / diagnostics
Matrix
Moz Link Explorer
9.0
Site recommendations
Matrix
Moz Link Explorer
5.0
Task management
Matrix
Moz Link Explorer
5.1

Pros

Matrix

  • It's fairly user friendly and requires very little training to understand how it works.
  • It nicely integrates data from our order entry and traffic system to see how orders and the dollars perform compared to the initial data the AE inputs.
  • It is able to run neat and concise reports for managers to track progress of the department.
Anonymous | TrustRadius Reviewer

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

Cons

Matrix

  • I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
  • While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
  • Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.
Anonymous | TrustRadius Reviewer

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

Likelihood to Renew

Matrix

No score
No answers yet
No answers on this topic

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

Support Rating

Matrix

No score
No answers yet
No answers on this topic

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

Alternatives Considered

Matrix

I do know that WideOrbit Meida Sales has a CRM tool as well and I do think what Matrix offers is better. As far as data integration, WideOrbit might be better, but as a stand alone product I think Matrix is a better tool. The reporting piece is certainly better, and the ease of use for the AE's is certainly simpler.
Anonymous | TrustRadius Reviewer

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

Return on Investment

Matrix

  • I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
  • Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
  • As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.
Anonymous | TrustRadius Reviewer

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

Pricing Details

Matrix

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Matrix
8.0
Moz Link Explorer
4.5

Likelihood to Renew

Matrix
Moz Link Explorer
10.0

Support Rating

Matrix
Moz Link Explorer
7.5

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