Matrix vs. Moz Link Explorer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Matrix
Score 6.1 out of 10
N/A
Matrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and…N/A
Moz Link Explorer
Score 7.8 out of 10
N/A
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.
$99
per month
Pricing
MatrixMoz Link Explorer
Editions & Modules
No answers on this topic
Moz Pro
$99
per month
Moz Link Explorer
Free
Offerings
Pricing Offerings
MatrixMoz Link Explorer
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
MatrixMoz Link Explorer
SEO
Comparison of SEO features of Product A and Product B
Matrix
10.0
1 Ratings
25% above category average
Moz Link Explorer
8.1
8 Ratings
4% above category average
Keyword analysis10.01 Ratings8.35 Ratings
Competitive analysis10.01 Ratings9.08 Ratings
Site audit / diagnostics10.01 Ratings8.56 Ratings
Site recommendations10.01 Ratings8.05 Ratings
Task management10.01 Ratings5.96 Ratings
Backlink management00 Ratings9.07 Ratings
SERP ranking tracking00 Ratings8.36 Ratings
Page grader00 Ratings7.55 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Matrix
8.3
2 Ratings
9% above category average
Moz Link Explorer
7.4
7 Ratings
3% below category average
Local SEO5.01 Ratings8.36 Ratings
Social SEO10.02 Ratings7.55 Ratings
Mobile SEO10.02 Ratings7.55 Ratings
Global SEO00 Ratings6.54 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Matrix
10.0
2 Ratings
17% above category average
Moz Link Explorer
7.2
5 Ratings
16% below category average
Multi-domain support10.02 Ratings5.55 Ratings
Integration with web analytics tools10.01 Ratings9.04 Ratings
Best Alternatives
MatrixMoz Link Explorer
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MatrixMoz Link Explorer
Likelihood to Recommend
10.0
(2 ratings)
8.0
(9 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
7.6
(2 ratings)
User Testimonials
MatrixMoz Link Explorer
Likelihood to Recommend
Insequent, Inc
I think that Matrix is a fairly good CRM tool for sales organizations to utilize to manage account lists and track progress to budget. Managers can encourage sales folks by utilizing the reports to track progress from current year to previous years, and see what changes need to be made. I don't feel like relying completely on the integration of other systems to give you a fail proof look at where you are to budget is a great idea with this software, but for a basic CRM tool, it does the trick.
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iContact
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
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Pros
Insequent, Inc
  • Site that is mobile friendly
  • Website integrated into Google platform for ads.
  • SEO dashboard is easy to use.
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iContact
  • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
  • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
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Cons
Insequent, Inc
  • I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
  • While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
  • Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.
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iContact
  • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
  • I’ve found that competitor tools give larger lists of inbound links.
  • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
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Likelihood to Renew
Insequent, Inc
No answers on this topic
iContact
No renewal is necessary with the free version!
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Support Rating
Insequent, Inc
No answers on this topic
iContact
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
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Alternatives Considered
Insequent, Inc
I think they are doing the right things, staying in their lane. I never like it when companies try to be everything to everyone. It dilutes their effectiveness on their core values to me. I want them to drill down and focus on the things they are already doing and keep making them better.
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iContact
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
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Return on Investment
Insequent, Inc
  • I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
  • Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
  • As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.
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iContact
  • This has allowed me to bring more traffic to our website.
  • This has increased our clients.
  • This has increased our Domain Authority over 10.
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