Matrix vs. seoClarity

I think that Matrix is a fairly good CRM tool for sales organizations to utilize to manage account lists and track progress to budget. Managers can encourage sales folks by utilizing the reports to track progress from current year to previous years, and see what changes need to be made. I don't feel like relying completely on the integration of other systems to give you a fail proof look at where you are to budget is a great idea with this software, but for a basic CRM tool, it does the trick.

Incentivized

Well suited for large sites with many pages and a large pool of relevant keywords. For online businesses with less than a couple thousand keywords driving significant volume and revenue it's almost certainly overkill.

Incentivized

• Site that is mobile friendly
• Website integrated into Google platform for ads.
• SEO dashboard is easy to use.

Incentivized

• Daily organic rank tracking across desktop and mobile, capturing details for top 100 results each keyword
• CSV import and export
• Custom enterprise solutions for large scale SEO teams
• Account management via live chat, email, phone and in person educational events
• Page level and keyword level grouping and aggregation

Incentivized

• I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
• While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
• Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.

Incentivized

• The interface, while providing very rich and granular information, is a bit clunky compared to other solutions.
• Non-core functionality like content suggestions and site crawlers are just not as strong as dedicated solutions
• Adding or removing keywords periodically will skew your charts in some views and makes analysis a bit challenging.

Incentivized

I think they are doing the right things, staying in their lane. I never like it when companies try to be everything to everyone. It dilutes their effectiveness on their core values to me. I want them to drill down and focus on the things they are already doing and keep making them better.

Incentivized

All solutions in this category tend to be more similar than different. Competitors tend to be larger organizations, have a bit more polish to the interface but also are a bit more obtuse when it comes to pricing.

Incentivized

• I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
• Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
• As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.

Incentivized

• Helpful in tracking efforts
• Helpful in monitoring and reacting to algorithm updates
• Helpful in gathering competitive insight at a large scale

Incentivized