Mautic (open source) vs. Skai

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mautic
Score 9.1 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Skai
Score 8.8 out of 10
N/A
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
$10,000
Starting Price
Pricing
Mautic (open source)Skai
Editions & Modules
Mautic Marketing Automation
$0
Kenshoo
$10,000
Starting Price
Offerings
Pricing Offerings
MauticSkai
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Features
Mautic (open source)Skai
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mautic (open source)
8.6
9 Ratings
12% above category average
Skai
-
Ratings
WYSIWYG email editor8.08 Ratings00 Ratings
Dynamic content7.99 Ratings00 Ratings
Ability to test dynamic content7.99 Ratings00 Ratings
Landing pages9.57 Ratings00 Ratings
A/B testing9.08 Ratings00 Ratings
Mobile optimization8.58 Ratings00 Ratings
Email deliverability reporting8.59 Ratings00 Ratings
List management9.59 Ratings00 Ratings
Triggered drip sequences8.68 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mautic (open source)
8.4
9 Ratings
7% above category average
Skai
-
Ratings
Lead nurturing automation8.59 Ratings00 Ratings
Lead scoring and grading8.59 Ratings00 Ratings
Data quality management8.57 Ratings00 Ratings
Automated sales alerts and tasks8.17 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mautic (open source)
8.6
7 Ratings
14% above category average
Skai
-
Ratings
Calendaring8.17 Ratings00 Ratings
Event/webinar marketing9.16 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mautic (open source)
7.5
6 Ratings
1% below category average
Skai
-
Ratings
Social sharing and campaigns7.55 Ratings00 Ratings
Social profile integration7.56 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mautic (open source)
8.9
9 Ratings
19% above category average
Skai
-
Ratings
Dashboards9.19 Ratings00 Ratings
Standard reports9.09 Ratings00 Ratings
Custom reports8.67 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mautic (open source)
6.0
9 Ratings
22% below category average
Skai
-
Ratings
API7.59 Ratings00 Ratings
Role-based workflow & approvals8.15 Ratings00 Ratings
Customizability7.97 Ratings00 Ratings
Integration with Salesforce.com4.65 Ratings00 Ratings
Integration with Microsoft Dynamics CRM4.02 Ratings00 Ratings
Integration with SugarCRM4.02 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Mautic (open source)
-
Ratings
Skai
7.1
10 Ratings
4% below category average
Data Transfer00 Ratings8.510 Ratings
DSP integration00 Ratings5.75 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Mautic (open source)
-
Ratings
Skai
6.1
11 Ratings
24% below category average
Ad campaign creation00 Ratings7.611 Ratings
Ad deployment00 Ratings7.611 Ratings
Display advertising00 Ratings4.310 Ratings
Ad display and retargeting segmentation00 Ratings4.810 Ratings
Sequence targeting00 Ratings6.39 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Mautic (open source)
-
Ratings
Skai
7.3
12 Ratings
6% below category average
Ad dashboards00 Ratings7.612 Ratings
Ad performance reports00 Ratings9.812 Ratings
Ad conversion tracking00 Ratings6.712 Ratings
Ad attribution reporting00 Ratings7.611 Ratings
Cross-channel ad management00 Ratings5.910 Ratings
Ad forecasting and optimization00 Ratings6.211 Ratings
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User Ratings
Mautic (open source)Skai
Likelihood to Recommend
10.0
(9 ratings)
9.2
(17 ratings)
Likelihood to Renew
-
(0 ratings)
7.8
(3 ratings)
Usability
-
(0 ratings)
9.6
(2 ratings)
Availability
-
(0 ratings)
3.6
(1 ratings)
Support Rating
-
(0 ratings)
9.6
(2 ratings)
User Testimonials
Mautic (open source)Skai
Likelihood to Recommend
Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
Read full review
Skai
Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
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Pros
Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
Read full review
Skai
  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
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Cons
Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
Read full review
Skai
  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
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Likelihood to Renew
Acquia
No answers on this topic
Skai
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
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Usability
Acquia
No answers on this topic
Skai
Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo
Read full review
Support Rating
Acquia
No answers on this topic
Skai
Very responsive and bring fast answers for problems
Read full review
Alternatives Considered
Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
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Skai
I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.
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Return on Investment
Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
Skai
  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
Read full review
ScreenShots