Litmus vs. Mautic (open source)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Litmus
Score 9.0 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
Mautic
Score 9.0 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Pricing
LitmusMautic (open source)
Editions & Modules
No answers on this topic
Mautic Marketing Automation
$0
Offerings
Pricing Offerings
LitmusMautic
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.—
More Pricing Information
Features
LitmusMautic (open source)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Litmus
5.2
296 Ratings
44% below category average
Mautic (open source)
8.5
9 Ratings
9% above category average
WYSIWYG email editor7.318 Ratings7.88 Ratings
Dynamic content7.010 Ratings7.89 Ratings
Ability to test dynamic content8.8187 Ratings7.89 Ratings
Landing pages2.63 Ratings9.47 Ratings
A/B testing1.84 Ratings8.98 Ratings
Mobile optimization9.2288 Ratings8.58 Ratings
Email deliverability reporting7.7207 Ratings8.49 Ratings
List management1.82 Ratings9.59 Ratings
Triggered drip sequences1.01 Ratings8.58 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Litmus
6.8
190 Ratings
14% below category average
Mautic (open source)
8.7
9 Ratings
15% above category average
Dashboards5.610 Ratings8.99 Ratings
Standard reports8.2189 Ratings8.89 Ratings
Custom reports6.7130 Ratings8.47 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Litmus
8.5
285 Ratings
0% above category average
Mautic (open source)
-
Ratings
URL Validation8.1209 Ratings00 Ratings
Link Tracking8.4178 Ratings00 Ratings
Spam Testing8.3211 Ratings00 Ratings
Email Previews9.1283 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Litmus
-
Ratings
Mautic (open source)
8.4
9 Ratings
9% above category average
Lead nurturing automation00 Ratings8.59 Ratings
Lead scoring and grading00 Ratings8.59 Ratings
Data quality management00 Ratings8.57 Ratings
Automated sales alerts and tasks00 Ratings8.07 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Litmus
-
Ratings
Mautic (open source)
8.5
7 Ratings
11% above category average
Calendaring00 Ratings8.07 Ratings
Event/webinar marketing00 Ratings9.06 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Litmus
-
Ratings
Mautic (open source)
7.4
6 Ratings
1% below category average
Social sharing and campaigns00 Ratings7.45 Ratings
Social profile integration00 Ratings7.46 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Litmus
-
Ratings
Mautic (open source)
6.0
9 Ratings
23% below category average
API00 Ratings7.49 Ratings
Role-based workflow & approvals00 Ratings7.95 Ratings
Customizability00 Ratings7.97 Ratings
Integration with Salesforce.com00 Ratings4.65 Ratings
Integration with Microsoft Dynamics CRM00 Ratings4.02 Ratings
Integration with SugarCRM00 Ratings4.02 Ratings
Best Alternatives
LitmusMautic (open source)
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LitmusMautic (open source)
Likelihood to Recommend
9.2
(308 ratings)
9.9
(9 ratings)
Likelihood to Renew
9.8
(22 ratings)
-
(0 ratings)
Usability
9.7
(18 ratings)
-
(0 ratings)
Availability
9.1
(6 ratings)
-
(0 ratings)
Performance
7.4
(6 ratings)
-
(0 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
8.2
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(10 ratings)
-
(0 ratings)
Configurability
8.7
(4 ratings)
-
(0 ratings)
Ease of integration
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
8.7
(6 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(4 ratings)
-
(0 ratings)
Vendor pre-sale
9.2
(3 ratings)
-
(0 ratings)
User Testimonials
LitmusMautic (open source)
Likelihood to Recommend
Litmus Software
It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.
Read full review
Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
Read full review
Pros
Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
Read full review
Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
Read full review
Cons
Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
Read full review
Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
Read full review
Likelihood to Renew
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
Read full review
Acquia
No answers on this topic
Usability
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Read full review
Acquia
No answers on this topic
Reliability and Availability
Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
Read full review
Acquia
No answers on this topic
Performance
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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Acquia
No answers on this topic
In-Person Training
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
Read full review
Acquia
No answers on this topic
Online Training
Litmus Software
It has all the required information.
Read full review
Acquia
No answers on this topic
Implementation Rating
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
Read full review
Acquia
No answers on this topic
Alternatives Considered
Litmus Software
For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.
Read full review
Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
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Scalability
Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
Read full review
Acquia
No answers on this topic
Return on Investment
Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
Read full review
Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
ScreenShots

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.