12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Mautic Marketing Automation

Mautic is well suited for companies that are ready to scale their email marketing to the next level. We were using Mailchimp but found that it did not meet all of our needs. While it was okay at email marketing, the features for landing pages, tagging and dynamic interactions were limited. I would not recommend Mautic for someone who is just starting out though. It can be very intimidating. Unless you have someone who is well versed in email marketing automation, I would not recommend using it
Shawngela Pierce | TrustRadius Reviewer

Sprinklr Modern Marketing

Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mautic Marketing Automation
8.5
Sprinklr Modern Marketing
WYSIWYG email editor
Mautic Marketing Automation
7.5
Sprinklr Modern Marketing
Dynamic content
Mautic Marketing Automation
9.0
Sprinklr Modern Marketing
Ability to test dynamic content
Mautic Marketing Automation
8.7
Sprinklr Modern Marketing
Landing pages
Mautic Marketing Automation
9.1
Sprinklr Modern Marketing
A/B testing
Mautic Marketing Automation
7.5
Sprinklr Modern Marketing
Mobile optimization
Mautic Marketing Automation
7.5
Sprinklr Modern Marketing
Email deliverability reporting
Mautic Marketing Automation
8.9
Sprinklr Modern Marketing
List management
Mautic Marketing Automation
9.0
Sprinklr Modern Marketing
Triggered drip sequences
Mautic Marketing Automation
9.0
Sprinklr Modern Marketing

Lead Management

Mautic Marketing Automation
8.8
Sprinklr Modern Marketing
Lead nurturing
Mautic Marketing Automation
8.9
Sprinklr Modern Marketing
Lead scoring and grading
Mautic Marketing Automation
8.9
Sprinklr Modern Marketing
Data quality management
Mautic Marketing Automation
7.9
Sprinklr Modern Marketing
Automated sales alerts and tasks
Mautic Marketing Automation
9.5
Sprinklr Modern Marketing

Campaign Management

Mautic Marketing Automation
8.3
Sprinklr Modern Marketing
Calendaring
Mautic Marketing Automation
8.5
Sprinklr Modern Marketing
Event/webinar marketing
Mautic Marketing Automation
8.0
Sprinklr Modern Marketing

Social Media Marketing

Mautic Marketing Automation
9.4
Sprinklr Modern Marketing
Social sharing and campaigns
Mautic Marketing Automation
10.0
Sprinklr Modern Marketing
Social profile integration
Mautic Marketing Automation
8.8
Sprinklr Modern Marketing

Reporting & Analytics

Mautic Marketing Automation
8.4
Sprinklr Modern Marketing
Dashboards
Mautic Marketing Automation
8.1
Sprinklr Modern Marketing
Standard reports
Mautic Marketing Automation
8.3
Sprinklr Modern Marketing
Custom reports
Mautic Marketing Automation
8.8
Sprinklr Modern Marketing

Platform & Infrastructure

Mautic Marketing Automation
8.0
Sprinklr Modern Marketing
API
Mautic Marketing Automation
8.1
Sprinklr Modern Marketing
Role-based workflow & approvals
Mautic Marketing Automation
9.0
Sprinklr Modern Marketing
Customizability
Mautic Marketing Automation
7.1
Sprinklr Modern Marketing
Integration with Salesforce.com
Mautic Marketing Automation
8.2
Sprinklr Modern Marketing
Integration with Microsoft Dynamics CRM
Mautic Marketing Automation
8.0
Sprinklr Modern Marketing
Integration with SugarCRM
Mautic Marketing Automation
8.0
Sprinklr Modern Marketing

Content Creation

Mautic Marketing Automation
Sprinklr Modern Marketing
7.8
Ideation
Mautic Marketing Automation
Sprinklr Modern Marketing
7.8
Approval workflows
Mautic Marketing Automation
Sprinklr Modern Marketing
6.8
Content collaboration
Mautic Marketing Automation
Sprinklr Modern Marketing
8.7
Content calendar
Mautic Marketing Automation
Sprinklr Modern Marketing
8.2
Network for content licensing/production
Mautic Marketing Automation
Sprinklr Modern Marketing
7.3

Content Publishing

Mautic Marketing Automation
Sprinklr Modern Marketing
6.4
Content hub
Mautic Marketing Automation
Sprinklr Modern Marketing
9.3
Forms / Gated content
Mautic Marketing Automation
Sprinklr Modern Marketing
5.5
Embedded CTAs
Mautic Marketing Automation
Sprinklr Modern Marketing
1.8
Content distribution
Mautic Marketing Automation
Sprinklr Modern Marketing
7.8
Content promotion
Mautic Marketing Automation
Sprinklr Modern Marketing
6.5
Content automation
Mautic Marketing Automation
Sprinklr Modern Marketing
7.5

Content Reporting & Analytics

Mautic Marketing Automation
Sprinklr Modern Marketing
8.1
Audience profiling and targeting
Mautic Marketing Automation
Sprinklr Modern Marketing
8.3
Closed-loop tracking and reporting
Mautic Marketing Automation
Sprinklr Modern Marketing
8.3
Content performance analytics
Mautic Marketing Automation
Sprinklr Modern Marketing
8.5
Campaign optimization dashboard
Mautic Marketing Automation
Sprinklr Modern Marketing
7.9
Competitive analytics
Mautic Marketing Automation
Sprinklr Modern Marketing
7.6

Pros

Mautic Marketing Automation

  • Forms are very intuitive, you don't need to be a geek, anyone can use Mautic.
  • Campaign Builder is very reliable, fast, and easy to use—you have so many features to choose from.
  • Emailing with just a single touch, you can set your campaigns to lunch whenever you want, A/B testing is really easy, a few customizable templates.
Jimmy Guillermo | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
Corey Walker | TrustRadius Reviewer

Cons

Mautic Marketing Automation

  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
Anonymous | TrustRadius Reviewer

Support Rating

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Sprinklr Modern Marketing

Sprinklr Modern Marketing 6.7
Based on 10 answers
At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested
Marena Bitz | TrustRadius Reviewer

Alternatives Considered

Mautic Marketing Automation

Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform.
Alejandro Mac Swiney | TrustRadius Reviewer

Return on Investment

Mautic Marketing Automation

  • Mautic Marketing has helped me to capture more leads.
  • Mautic Marketing has helped me to increase my newsletter subscribers.
Shawngela Pierce | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Our share of voice was able to increase on certain topics
  • We were able to build a more effective strategy around content
  • Gaining more followers
Anonymous | TrustRadius Reviewer

Pricing Details

Mautic Marketing Automation

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mautic Marketing Automation Editions & Modules

Edition
Mautic Marketing Automation$0
    Additional Pricing Details

    Sprinklr Modern Marketing

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Sprinklr Modern Marketing Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Mautic Marketing Automation
    8.9
    Sprinklr Modern Marketing
    7.3

    Support Rating

    Mautic Marketing Automation
    Sprinklr Modern Marketing
    6.7

    Add comparison