What users are saying about
12 Ratings
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Score 8.3 out of 100
5 Ratings
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Score 4 out of 100

Likelihood to Recommend

Mautic Marketing Automation

Mautic is well suited for companies that are ready to scale their email marketing to the next level. We were using Mailchimp but found that it did not meet all of our needs. While it was okay at email marketing, the features for landing pages, tagging and dynamic interactions were limited. I would not recommend Mautic for someone who is just starting out though. It can be very intimidating. Unless you have someone who is well versed in email marketing automation, I would not recommend using it
Shawngela Pierce | TrustRadius Reviewer

WhatCounts

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need.How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Holli Drewry | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mautic Marketing Automation
8.5
WhatCounts
9.8
WYSIWYG email editor
Mautic Marketing Automation
7.5
WhatCounts
9.0
Dynamic content
Mautic Marketing Automation
9.0
WhatCounts
Ability to test dynamic content
Mautic Marketing Automation
8.7
WhatCounts
Landing pages
Mautic Marketing Automation
9.1
WhatCounts
10.0
A/B testing
Mautic Marketing Automation
7.5
WhatCounts
10.0
Mobile optimization
Mautic Marketing Automation
7.5
WhatCounts
10.0
Email deliverability reporting
Mautic Marketing Automation
8.9
WhatCounts
10.0
List management
Mautic Marketing Automation
9.0
WhatCounts
10.0
Triggered drip sequences
Mautic Marketing Automation
9.0
WhatCounts

Lead Management

Mautic Marketing Automation
8.8
WhatCounts
Lead nurturing
Mautic Marketing Automation
8.9
WhatCounts
Lead scoring and grading
Mautic Marketing Automation
8.9
WhatCounts
Data quality management
Mautic Marketing Automation
7.9
WhatCounts
Automated sales alerts and tasks
Mautic Marketing Automation
9.5
WhatCounts

Campaign Management

Mautic Marketing Automation
8.3
WhatCounts
Calendaring
Mautic Marketing Automation
8.5
WhatCounts
Event/webinar marketing
Mautic Marketing Automation
8.0
WhatCounts

Social Media Marketing

Mautic Marketing Automation
9.4
WhatCounts
Social sharing and campaigns
Mautic Marketing Automation
10.0
WhatCounts
Social profile integration
Mautic Marketing Automation
8.8
WhatCounts

Reporting & Analytics

Mautic Marketing Automation
8.4
WhatCounts
10.0
Dashboards
Mautic Marketing Automation
8.1
WhatCounts
10.0
Standard reports
Mautic Marketing Automation
8.3
WhatCounts
10.0
Custom reports
Mautic Marketing Automation
8.8
WhatCounts

Platform & Infrastructure

Mautic Marketing Automation
8.0
WhatCounts
API
Mautic Marketing Automation
8.1
WhatCounts
Role-based workflow & approvals
Mautic Marketing Automation
9.0
WhatCounts
Customizability
Mautic Marketing Automation
7.1
WhatCounts
Integration with Salesforce.com
Mautic Marketing Automation
8.2
WhatCounts
Integration with Microsoft Dynamics CRM
Mautic Marketing Automation
8.0
WhatCounts
Integration with SugarCRM
Mautic Marketing Automation
8.0
WhatCounts

Pros

Mautic Marketing Automation

  • Forms are very intuitive, you don't need to be a geek, anyone can use Mautic.
  • Campaign Builder is very reliable, fast, and easy to use—you have so many features to choose from.
  • Emailing with just a single touch, you can set your campaigns to lunch whenever you want, A/B testing is really easy, a few customizable templates.
Jimmy Guillermo | TrustRadius Reviewer

WhatCounts

  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
Holli Drewry | TrustRadius Reviewer

Cons

Mautic Marketing Automation

  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate | TrustRadius Reviewer

WhatCounts

  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
Holli Drewry | TrustRadius Reviewer

Support Rating

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

WhatCounts

WhatCounts 10.0
Based on 1 answer
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
Holli Drewry | TrustRadius Reviewer

Alternatives Considered

Mautic Marketing Automation

Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Anonymous | TrustRadius Reviewer

WhatCounts

We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Holli Drewry | TrustRadius Reviewer

Return on Investment

Mautic Marketing Automation

  • Mautic Marketing has helped me to capture more leads.
  • Mautic Marketing has helped me to increase my newsletter subscribers.
Shawngela Pierce | TrustRadius Reviewer

WhatCounts

  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
Holli Drewry | TrustRadius Reviewer

Pricing Details

Mautic Marketing Automation

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mautic Marketing Automation Editions & Modules

Edition
Mautic Marketing Automation$0
    Additional Pricing Details

    WhatCounts

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    WhatCounts Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Mautic Marketing Automation
    8.9
    WhatCounts
    10.0

    Support Rating

    Mautic Marketing Automation
    WhatCounts
    10.0

    Add comparison