What users are saying about
9 Ratings
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Score 8.4 out of 100
68 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Mautic Marketing Automation

Mautic is well suited for companies that are ready to scale their email marketing to the next level. We were using Mailchimp but found that it did not meet all of our needs. While it was okay at email marketing, the features for landing pages, tagging and dynamic interactions were limited. I would not recommend Mautic for someone who is just starting out though. It can be very intimidating. Unless you have someone who is well versed in email marketing automation, I would not recommend using it
Shawngela Pierce | TrustRadius Reviewer

Zoho Campaigns

It is very well suited to get the traffic on our social media platforms and our website. It is very helpful in interacting with subscribers on those social media platforms. It establishes client engagement. I didn't find it well suited in transnational emails. It did not give satisfactory results.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mautic Marketing Automation
8.4
Zoho Campaigns
7.4
WYSIWYG email editor
Mautic Marketing Automation
7.3
Zoho Campaigns
7.0
Dynamic content
Mautic Marketing Automation
9.0
Zoho Campaigns
7.7
Ability to test dynamic content
Mautic Marketing Automation
8.5
Zoho Campaigns
7.0
Landing pages
Mautic Marketing Automation
9.1
Zoho Campaigns
7.7
A/B testing
Mautic Marketing Automation
7.7
Zoho Campaigns
7.8
Mobile optimization
Mautic Marketing Automation
7.7
Zoho Campaigns
6.9
Email deliverability reporting
Mautic Marketing Automation
8.8
Zoho Campaigns
7.6
List management
Mautic Marketing Automation
9.0
Zoho Campaigns
7.2
Triggered drip sequences
Mautic Marketing Automation
9.0
Zoho Campaigns
7.8

Lead Management

Mautic Marketing Automation
8.7
Zoho Campaigns
Lead nurturing
Mautic Marketing Automation
8.8
Zoho Campaigns
Lead scoring and grading
Mautic Marketing Automation
8.8
Zoho Campaigns
Data quality management
Mautic Marketing Automation
7.8
Zoho Campaigns
Automated sales alerts and tasks
Mautic Marketing Automation
9.4
Zoho Campaigns

Campaign Management

Mautic Marketing Automation
8.4
Zoho Campaigns
Calendaring
Mautic Marketing Automation
8.8
Zoho Campaigns
Event/webinar marketing
Mautic Marketing Automation
8.0
Zoho Campaigns

Social Media Marketing

Mautic Marketing Automation
9.4
Zoho Campaigns
Social sharing and campaigns
Mautic Marketing Automation
10.0
Zoho Campaigns
Social profile integration
Mautic Marketing Automation
8.7
Zoho Campaigns

Reporting & Analytics

Mautic Marketing Automation
8.4
Zoho Campaigns
7.2
Dashboards
Mautic Marketing Automation
8.1
Zoho Campaigns
7.5
Standard reports
Mautic Marketing Automation
8.3
Zoho Campaigns
7.3
Custom reports
Mautic Marketing Automation
8.7
Zoho Campaigns
6.7

Platform & Infrastructure

Mautic Marketing Automation
8.0
Zoho Campaigns
API
Mautic Marketing Automation
8.1
Zoho Campaigns
Role-based workflow & approvals
Mautic Marketing Automation
9.0
Zoho Campaigns
Customizability
Mautic Marketing Automation
7.1
Zoho Campaigns
Integration with Salesforce.com
Mautic Marketing Automation
8.1
Zoho Campaigns
Integration with Microsoft Dynamics CRM
Mautic Marketing Automation
8.0
Zoho Campaigns
Integration with SugarCRM
Mautic Marketing Automation
8.0
Zoho Campaigns

Pros

Mautic Marketing Automation

  • Forms are very intuitive, you don't need to be a geek, anyone can use Mautic.
  • Campaign Builder is very reliable, fast, and easy to use—you have so many features to choose from.
  • Emailing with just a single touch, you can set your campaigns to lunch whenever you want, A/B testing is really easy, a few customizable templates.
Jimmy Guillermo | TrustRadius Reviewer

Zoho Campaigns

  • I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.
Jason Ensign | TrustRadius Reviewer

Cons

Mautic Marketing Automation

  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate | TrustRadius Reviewer

Zoho Campaigns

  • The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
  • The templates are nice, but I have seen other services with better pre-built templates.
  • To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.
Jon Porreca | TrustRadius Reviewer

Likelihood to Renew

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Zoho Campaigns

Zoho Campaigns 10.0
Based on 1 answer
Because I am a single user organization and the subscription is free for up to 3 users.
Stacy Venditto | TrustRadius Reviewer

Alternatives Considered

Mautic Marketing Automation

Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

The main reason we picked Zoho Campaigns was that we needed to use Zoho Books. QB Desktop, Online and Xero all didn't support the features we needed so we went with Zoho Books. It was the best decision we made. We now get Zoho CRM, Campaigns, Inventory, and 20+ other major applications all for less cost than just Quickbooks.
Matthew Christensen | TrustRadius Reviewer

Return on Investment

Mautic Marketing Automation

  • Mautic Marketing has helped me to capture more leads.
  • Mautic Marketing has helped me to increase my newsletter subscribers.
Shawngela Pierce | TrustRadius Reviewer

Zoho Campaigns

  • As mentioned before, Zoho Campaigns is a great value for money if you are tight on budget. As the yearly charges are very affordable.
  • It may not match up to the deliverability robustness of Mailchimp, but the additional features like integration, support and ease-of-use make it a great investment and a better return.
  • The best ROI can be availed when bought under Zoho One - suite which is a complete CRM solution and offers the best of the integrations.
Sitanshu Mehrotra | TrustRadius Reviewer

Screenshots

Mautic Marketing Automation

Pricing Details

Mautic Marketing Automation

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mautic Marketing Automation Editions & Modules

Edition
Mautic Marketing Automation$0
    Additional Pricing Details

    Zoho Campaigns

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Zoho Campaigns Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Mautic Marketing Automation
    8.8
    Zoho Campaigns
    7.2

    Likelihood to Renew

    Mautic Marketing Automation
    Zoho Campaigns
    10.0

    Add comparison