MavSocial vs. Pulsar CORE

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MavSocial
Score 9.0 out of 10
Small Businesses (1-50 employees)
MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and UGC License Content: Access over 100m free stock images Plan Campaigns: Create social media cross platform campaigns, including campaign calendar Schedule and…
$78
per month
Pulsar CORE
Score 10.0 out of 10
N/A
Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content diffusion. CORE: Owned channels analytics to measure your content performance and audience growth. FLOW: Social customer relationship management and social media publishing. TEAM: Analyse your internal social networks…
$1,200
150,000 mentions
Pricing
MavSocialPulsar CORE
Editions & Modules
Pro
$78
per month
Business
$199
per month
Enterprise
$499
per month
TRAC (starter package)
$1,200
150,000 mentions
Offerings
Pricing Offerings
MavSocialPulsar CORE
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details—Prices listed are on a 'starting from' basis. All TRAC packages have unlimited user log-ins, unlimited search queries and are charged on the amount of mentions pulled in. Bespoke packages are available.
More Pricing Information
Features
MavSocialPulsar CORE
Publishing
Comparison of Publishing features of Product A and Product B
MavSocial
9.0
2 Ratings
12% above category average
Pulsar CORE
-
Ratings
Content planning and scheduling9.52 Ratings00 Ratings
Audience targeting9.01 Ratings00 Ratings
Content optimization9.01 Ratings00 Ratings
Workflow management8.52 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
MavSocial
9.0
1 Ratings
16% above category average
Pulsar CORE
-
Ratings
Paid media management9.01 Ratings00 Ratings
Campaigns and promotions9.01 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
MavSocial
9.6
2 Ratings
12% above category average
Pulsar CORE
-
Ratings
Twitter9.52 Ratings00 Ratings
Facebook10.02 Ratings00 Ratings
LinkedIn10.02 Ratings00 Ratings
Instagram9.52 Ratings00 Ratings
YouTube9.01 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
MavSocial
7.5
2 Ratings
5% below category average
Pulsar CORE
-
Ratings
Campaign success analytics7.02 Ratings00 Ratings
Real-time tracking8.02 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
MavSocial
9.0
2 Ratings
10% above category average
Pulsar CORE
-
Ratings
Role-based user permissions & privileges10.01 Ratings00 Ratings
Mobile access8.01 Ratings00 Ratings
Best Alternatives
MavSocialPulsar CORE
Small Businesses
Publer
Publer
Score 9.8 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MavSocialPulsar CORE
Likelihood to Recommend
9.0
(2 ratings)
7.0
(1 ratings)
Usability
-
(0 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
MavSocialPulsar CORE
Likelihood to Recommend
MavSocial
MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
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Pulsar
I think that Pulsar is a good tool for brands or agencies who have a set list of competitors or subbrands that they are looking to do a monthly/weekly comparison of engagement metrics. When you have the brand account inputted, the data is shown in a visually tangible way and easy to comprehend.
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Pros
MavSocial
  • Social Media Posting & Management
  • Campaign Separation
  • Provides Insightful Analytics
Read full review
Pulsar
  • Track engagements over time
  • Easy to use interface
  • Modern and updated display
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Cons
MavSocial
  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
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Pulsar
  • Unfortunately, when exporting data it is often hard to read in an easy format.
  • I've used other tools where you can get historical data once you put into the tool but Pulsar cannot do that.
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Usability
MavSocial
No answers on this topic
Pulsar
Pulsar is not a complex tool by any means. The interface is updated and comprehensive, and I've used multiple tools in the past where the interface was very outdated and exporting data was often a difficult process since it was not well organized. The tool works well in visualizing complex data.
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Support Rating
MavSocial
No answers on this topic
Pulsar
I have not had to reach out to Pulsar support before but my coworkers have and said the support was good.
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Alternatives Considered
MavSocial
I went with Mavsocial due to cost and the ability to scale the tool.
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Pulsar
I think that Pulsar is one of the more updated platforms that I have used and the metrics exported/shown in the dashboard are accurate. I think that some tools report inaccurate metrics gathered from social media platforms due to the new APIs, something that often causes confusion and lack of clarity.
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Return on Investment
MavSocial
  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
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Pulsar
  • Input into our algorithm for brand strength and stature
  • Quick engagement tracking
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ScreenShots

MavSocial Screenshots

Screenshot of DashboardScreenshot of Visual Content LibraryScreenshot of Access over 70m stock images from world class stock libraries such as Getty Images and BigstockScreenshot of RSS ManagerScreenshot of Individual image view with TAGSScreenshot of Content Calendar

Pulsar CORE Screenshots

Screenshot of The activity dashboard gives you a thorough snapshot of all the key numbers in your datasetScreenshot of Pulsar TRAC advanced location detection gives you up to 100% geo-localised data by city, country and GPS coordinatesScreenshot of The Network map visualizes the engagement patterns within your audience and identifies the most influential usersScreenshot of Slice and dice the data with contextual, behavioural and content filtersScreenshot of See the bigger picture. Pulsar CORE gives you integrated brand-level metrics across all owned channels, so you can measure the total reach and engagement you're getting.