Maze vs. Wynter

Maze User Testing is great if you're interested in doing user research from the comfort of your own desk. You can easily setup usability tests, surveys, card sorting and tree tests among other things to get a better understanding of how customers use your product. The only limitation at the moment with Maze that I can identify is only being able to do unmoderated tests, so if you'd like to be able to ask follow up questions in the moment, Maze is not the tool for you.

Incentivized

Wynter is ideal when you are doing "high-pressure" message testing where live traffic with A/B audiences isn't effective. Similarly, it's a great way to gather prospective customer data when you don't have access to a customer base for your questions or the cost of sourcing them yourself would be too high.

Incentivized

• Reporting is top-tier with filtration, heatmaps, user data, and public URLs for stakeholders
• Figma integration with user testing software is about as fast as it gets
• The experience for testers is practically seamless going from our site to a Maze. Loads of completed Mazes.

• Targeted survey groups of our exact ICP
• Easy to digest survey results
• Various feedback types to drill down on useful data

Incentivized

• Change/Audit log to understand who is doing what and when
• Some simpler templates for simpler situations
• Additional means to take data out into 3rd party products for advanced analytics

Incentivized

• In my opinion, doesn't have a deep pool of respondents for all titles, but growing
• I think the website look could be modernized
• In my experience, customizing questions sometimes a little tricky, but works

Incentivized

Any issues that presented themselves were dealt with in a quick and efficient manner and fully rectified by the knowledgeable team over at Maze.

Incentivized

Every customer support professional I have interacted with at Wynter is helpful, responsive, and well-informed on the product and where they can help. They go above and beyond!

Incentivized

A Lookback is an alternative option if you think Maze User Testing is quite expensive for you, but look back has a different approach to Maze User Testing. Lookback focuses on qualitative usability testing instead of quantitative UserTesting. And also, Maze User Testing has a free option but Lookback doesn't have it, but Lookback has a cheaper option at $19/month than Maze.

Incentivized

I'm not aware of other products that provide the same speed/options as Wynter.

• Easy to run quant test
• Easy to test with large number of people on production
• Easy to run unmoderated competitor studies

Incentivized

• Time and cost savings which are really hard to quantify, yet substantial for making the case and getting budget approved.
• Finding & interviewing people that fit your ICP could take anywhere from 2 weeks to months. With Wynter, I get them in 12-24 hours.