Medallia Digital Experience Analytics vs. Request Metrics

When we knew that there were some website issues, we were able to use Decibel Insights to really pinpoint the issue and then work on a fix. Again, if we are doing a CRO test then we could also use the tool for a similar reason. It is less suitable for complex websites or websites that are frequently changing, as a lot of support is required by the team and it takes a lot of admin to keep the Decibel Insights account working as effectively as it should.

Incentivized

Request Metrics is great for small web development teams that want to make fast web applications. It was quick for us to get started and we could use the reports right away without having to read through documentation. If you just need to get some performance metrics, Request Metrics is perfect. It would not be so good for a larger team or a complex backend application as it is pretty limited in what it can measure.

• Heat mapping provides a great understanding of UI pain points/bugs
• Integration with analytics tools (we use Adobe) brings in analytics analysis as well
• Helps to understand the user journey and where dropoff is occurring

Incentivized

• Performance charts are really simple and easy for us to understand what is happening
• It was easy to get started and doesn't need administration or training
• It's affordable for our team
• It's fast

• Being able to create groups of segments would be useful.
• The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
• Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
• Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.

• I wish that it could also do uptime checking of the site
• There is not enough detail to drill into individual users

I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.

I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.

Incentivized

We also consider Speedcurve and Calibre for monitoring. Speedcurve was really nice, but the reports were slow. We had to wait a lot to get information. It was also out of our budget and would require extra justification to use it. Calibre was also nice, but the numbers were based on synthetic rather than real user performance. We felt that this wasn't as helpful for us.

• We have improved form fills, which has provided more sales leads
• We have been able to tweak UI elements to make the site more navigable so that users want to spend more time on the site
• We have been able to more quickly and efficiently identify bugs on our e-commerce pages, increasing order rates among users

Incentivized

• The launch of our project dashboard was much smoother and more successful because we could fix problems earlier
• It fit without our existing operations budget