Medallia Digital Experience Analytics vs. SessionCam (discontinued)

When we knew that there were some website issues, we were able to use Decibel Insights to really pinpoint the issue and then work on a fix. Again, if we are doing a CRO test then we could also use the tool for a similar reason. It is less suitable for complex websites or websites that are frequently changing, as a lot of support is required by the team and it takes a lot of admin to keep the Decibel Insights account working as effectively as it should.

Incentivized

SessionCam works well for helping you figure out what is and isn't working with a small or mid-sized business website. It can give you valuable insights regarding the flow of the user's movements on the site, and where the user might hit a dead end. Its reporting capabilities might not be powerful enough for more complex situations.

Incentivized

• Heat mapping provides a great understanding of UI pain points/bugs
• Integration with analytics tools (we use Adobe) brings in analytics analysis as well
• Helps to understand the user journey and where dropoff is occurring

Incentivized

• Session replay.
• Integration with Google Analytics.
• Struggle score.

Incentivized

• Being able to create groups of segments would be useful.
• The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
• Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
• Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.

• They only did one part of an audit and said they were going to finish it, but never did. I've followed up with the account person and haven't heard back. This is a recent development this didn't happen with 2 other audits they did.
• It has aspects to try and narrow down the data, but it's still a lot of data to parse, so in the end, it still takes a lot of time to truly use it.

Incentivized

I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.

Very good support and super helpful implementation specialists.

Incentivized

I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.

Incentivized

I have never used any other similar tool and I am happy to say they proved exactly what we need.

Incentivized

• We have improved form fills, which has provided more sales leads
• We have been able to tweak UI elements to make the site more navigable so that users want to spend more time on the site
• We have been able to more quickly and efficiently identify bugs on our e-commerce pages, increasing order rates among users

Incentivized

• Allowed us to improve our website in-house
• Relatively low cost solution
• Customer engagement and sales on website increased

Incentivized