What users are saying about
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.1 out of 100

Likelihood to Recommend

MediaRadar

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Anonymous | TrustRadius Reviewer

Optymyze SPM Cloud

It depends on the complexity of your selling process, the sales crediting and the number of associates. Small or large organizations who have a simple selling to incentive process; sell something and get paid will find Optymyze to be too much for them. Organizations who have multiple selling organizations who overlay each other and have complex selling will see benefits from a platform such as Optymyze
Jeremy Ginsberg | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

MediaRadar
8.9
Optymyze SPM Cloud
Advanced search
MediaRadar
8.2
Optymyze SPM Cloud
Identification of new leads
MediaRadar
8.4
Optymyze SPM Cloud
List quality
MediaRadar
9.0
Optymyze SPM Cloud
List upload/download
MediaRadar
9.3
Optymyze SPM Cloud
Ideal customer targeting
MediaRadar
9.2
Optymyze SPM Cloud
Load time/data access
MediaRadar
9.5
Optymyze SPM Cloud

Sales Intelligence Data Standards

MediaRadar
8.8
Optymyze SPM Cloud
Contact information
MediaRadar
8.9
Optymyze SPM Cloud
Company information
MediaRadar
8.6
Optymyze SPM Cloud
Industry information
MediaRadar
8.9
Optymyze SPM Cloud

Data Augmentation & Lead Qualification

MediaRadar
7.2
Optymyze SPM Cloud
Lead qualification process
MediaRadar
9.2
Optymyze SPM Cloud
Smart lists and recommendations
MediaRadar
7.5
Optymyze SPM Cloud
Salesforce integration
MediaRadar
7.0
Optymyze SPM Cloud
Company/business profiles
MediaRadar
7.2
Optymyze SPM Cloud
Alerts and reminders
MediaRadar
6.8
Optymyze SPM Cloud
Data hygiene
MediaRadar
5.8
Optymyze SPM Cloud
Automatic data refresh
MediaRadar
7.1
Optymyze SPM Cloud
Tags
MediaRadar
6.8
Optymyze SPM Cloud
Filters and segmentation
MediaRadar
7.7
Optymyze SPM Cloud

Sales Intelligence Email Features

MediaRadar
8.0
Optymyze SPM Cloud
Sales email templates
MediaRadar
8.0
Optymyze SPM Cloud
Append emails to records
MediaRadar
8.0
Optymyze SPM Cloud

Pros

MediaRadar

  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
David Willette | TrustRadius Reviewer

Optymyze SPM Cloud

  • Incentive Compensation - It is able to calculate complex plans with complex sales crediting rules
  • Quota Setting / Management - It provides the ability to properly tie quotas to performance and provide the visibility at the lowest level all the way through to executive leadership.
Jeremy Ginsberg | TrustRadius Reviewer

Cons

MediaRadar

  • Could be more user-friendly
  • Could be less costly
Cassidy Ebert | TrustRadius Reviewer

Optymyze SPM Cloud

  • The front-end reporting functions were supported by a third-party platform at the time. It made it challenging to create reports on your own and relied on Optymyze to provide that type of work.
  • The ability to map territories with similar function to a ZS Associates Territory Designer. Allowing to lasso areas and create "what-ifs"
Jeremy Ginsberg | TrustRadius Reviewer

Alternatives Considered

MediaRadar

The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.
Anonymous | TrustRadius Reviewer

Optymyze SPM Cloud

Optymyze is not the cheapest nor most expensive product out there. What I found with the firm was the ability to deliver on its promises and be able to adapt to the business without getting outside of their comfort zone. Other products have a box that is too rigid while others are so complex, and so open, you might as well develop a home grown system
Jeremy Ginsberg | TrustRadius Reviewer

Return on Investment

MediaRadar

  • It has allowed us to create compelling pitches that result in business for our company.
Anonymous | TrustRadius Reviewer

Optymyze SPM Cloud

  • Reduced the number of resources supporting the sales compensation, territory and quota setting processes.
  • Reduced the time spent to finalize incentive payouts to associates at the close of each quarter by 25%.
  • Reduced overall expense related to the sales operations function,
Jeremy Ginsberg | TrustRadius Reviewer

Screenshots

MediaRadar

Pricing Details

MediaRadar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optymyze SPM Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

MediaRadar
9.3
Optymyze SPM Cloud
9.0

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