Likelihood to Recommend Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
Read full review It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Read full review Pros Allows users to easily add new prospects to database without much manual effort at all Allows you to make cold calls from different area codes that are relevant to where your prospect is located Allows A/B testing for emails so you can figure out which ones are gaining the most traction You can also find prospects based off of title, company, technologies, etc Read full review One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use. The contact information is super organized and the site overall is very user-friendly. Read full review Cons Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word. The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed. Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above. The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month). Read full review I think the user interface could use improvement. Would be nice to have more accurate phone # information. Could be updated more frequently. Read full review Support Rating I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
Read full review Alternatives Considered I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
Read full review MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
Read full review Return on Investment Generated a lot of expectations that were not real when we needed them The ROI was positive but we decided to stop using the tool We loved how easy to use it was and how easy it was to interact with the Support team There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand Read full review Given the spend amounts in media, finding the right contacts has a big ROI. Saves a lot of time by giving you the media/marketing contacts you're looking for in media. They have a concierge to help you if it's missing contacts. Read full review ScreenShots