13 Ratings
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Score 7 out of 100
7 Ratings
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Score 6 out of 100

Likelihood to Recommend

TerminalOne OS

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Tyler Stuckey | TrustRadius Reviewer

Oath Ad Platforms (formerly Brightroll)

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

TerminalOne OS
7.6
Oath Ad Platforms (formerly Brightroll)
Collection of first-party data
TerminalOne OS
9.3
Oath Ad Platforms (formerly Brightroll)
Collection of third-party data
TerminalOne OS
5.3
Oath Ad Platforms (formerly Brightroll)
Access to Third-party Data Providers
TerminalOne OS
8.3
Oath Ad Platforms (formerly Brightroll)

Data Classification

TerminalOne OS
5.5
Oath Ad Platforms (formerly Brightroll)
Audience taxonomy
TerminalOne OS
6.1
Oath Ad Platforms (formerly Brightroll)
Tag Management
TerminalOne OS
7.7
Oath Ad Platforms (formerly Brightroll)
Data Analysis Dashboard
TerminalOne OS
2.6
Oath Ad Platforms (formerly Brightroll)

Ad Network Integration

TerminalOne OS
9.3
Oath Ad Platforms (formerly Brightroll)
6.6
Data Transfer
TerminalOne OS
8.7
Oath Ad Platforms (formerly Brightroll)
6.0
DSP integration
TerminalOne OS
9.9
Oath Ad Platforms (formerly Brightroll)
7.1

DMP Analytics

TerminalOne OS
8.0
Oath Ad Platforms (formerly Brightroll)
Campaign Analytics
TerminalOne OS
7.9
Oath Ad Platforms (formerly Brightroll)
Audience Analytics
TerminalOne OS
8.2
Oath Ad Platforms (formerly Brightroll)

Ad Campaigns

TerminalOne OS
Oath Ad Platforms (formerly Brightroll)
6.8
Ad campaign creation
TerminalOne OS
Oath Ad Platforms (formerly Brightroll)
6.0
Ad deployment
TerminalOne OS
Oath Ad Platforms (formerly Brightroll)
6.5
Display advertising
TerminalOne OS
Oath Ad Platforms (formerly Brightroll)
7.0
Ad display and retargeting segmentation
TerminalOne OS
Oath Ad Platforms (formerly Brightroll)
7.5
Sequence targeting
TerminalOne OS
Oath Ad Platforms (formerly Brightroll)
6.9

Ad Reporting & Analytics

TerminalOne OS
Oath Ad Platforms (formerly Brightroll)
4.2
Ad dashboards
TerminalOne OS
Oath Ad Platforms (formerly Brightroll)
4.6
Ad performance reports
TerminalOne OS
Oath Ad Platforms (formerly Brightroll)
4.6
Ad conversion tracking
TerminalOne OS
Oath Ad Platforms (formerly Brightroll)
3.5
Ad attribution reporting
TerminalOne OS
Oath Ad Platforms (formerly Brightroll)
4.1
Cross-channel ad management
TerminalOne OS
Oath Ad Platforms (formerly Brightroll)
4.0
Ad forecasting and optimization
TerminalOne OS
Oath Ad Platforms (formerly Brightroll)
4.0

Pros

TerminalOne OS

  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
Namit Narain | TrustRadius Reviewer

Oath Ad Platforms (formerly Brightroll)

  • Targeting is positive.
  • Easy to work with from a planning perspective.
  • Has shown positive performance.
Kristin Roberts | TrustRadius Reviewer

Cons

TerminalOne OS

  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Omar MAES | TrustRadius Reviewer

Oath Ad Platforms (formerly Brightroll)

  • Reporting
  • UI
  • Video
Justin Hansen | TrustRadius Reviewer

Likelihood to Renew

TerminalOne OS

TerminalOne OS 7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle | TrustRadius Reviewer

Oath Ad Platforms (formerly Brightroll)

No score
No answers yet
No answers on this topic

Alternatives Considered

TerminalOne OS

T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile.
Denia Martínez Posadas | TrustRadius Reviewer

Oath Ad Platforms (formerly Brightroll)

Brightroll transparent reporting and lower cost was the primary reason that it was selected when compared to the other competitors Tube Mogul from Adobe and Ad Roll. Also Yahoo audience network was more suited to the campaign's need in terms of reach and audience type. The sites in the oath network fell within our audience targeting.
Eamonn Kelly | TrustRadius Reviewer

Return on Investment

TerminalOne OS

  • T1 delivered positive results for multiple clients in regards to ROI
  • T1 also produced campaigns that did not meet goals
  • HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.
Tyler Stuckey | TrustRadius Reviewer

Oath Ad Platforms (formerly Brightroll)

  • Better understanding of the video space
  • Better understanding of programmatic media
Anonymous | TrustRadius Reviewer

Pricing Details

TerminalOne OS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oath Ad Platforms (formerly Brightroll)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

TerminalOne OS
8.7
Oath Ad Platforms (formerly Brightroll)
6.0

Likelihood to Renew

TerminalOne OS
7.0
Oath Ad Platforms (formerly Brightroll)

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