13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.5 out of 100
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100

Likelihood to Recommend

TerminalOne OS

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Tyler Stuckey | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Well suited: The software is particularly well suited if you can draw a map of what would be your clients and their consumption patterns beforehand. If you have a business model which might change drastically with the introduction of a new product or service you may find the transition quite expensive to build in the software.
Omar MAES | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

TerminalOne OS
7.7
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
Collection of first-party data
TerminalOne OS
9.4
Salesforce Audience Studio (formerly Salesforce DMP)
9.0
Collection of third-party data
TerminalOne OS
5.3
Salesforce Audience Studio (formerly Salesforce DMP)
6.7
Access to Third-party Data Providers
TerminalOne OS
8.4
Salesforce Audience Studio (formerly Salesforce DMP)
5.7

Data Classification

TerminalOne OS
5.5
Salesforce Audience Studio (formerly Salesforce DMP)
8.0
Audience taxonomy
TerminalOne OS
6.1
Salesforce Audience Studio (formerly Salesforce DMP)
8.3
Tag Management
TerminalOne OS
7.8
Salesforce Audience Studio (formerly Salesforce DMP)
7.6
Data Analysis Dashboard
TerminalOne OS
2.5
Salesforce Audience Studio (formerly Salesforce DMP)
8.2

Ad Network Integration

TerminalOne OS
9.4
Salesforce Audience Studio (formerly Salesforce DMP)
7.3
Data Transfer
TerminalOne OS
8.9
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
DSP integration
TerminalOne OS
9.9
Salesforce Audience Studio (formerly Salesforce DMP)
6.9

DMP Analytics

TerminalOne OS
8.1
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
Campaign Analytics
TerminalOne OS
7.9
Salesforce Audience Studio (formerly Salesforce DMP)
6.9
Audience Analytics
TerminalOne OS
8.3
Salesforce Audience Studio (formerly Salesforce DMP)
7.6

Pros

TerminalOne OS

  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
Namit Narain | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Captures all customer data efficiently
  • Helps with better understanding and what the customer exactly wants
  • Adapts to changes very quickly, helps us proving the best our customers need
  • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
Anonymous | TrustRadius Reviewer

Cons

TerminalOne OS

  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Omar MAES | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

Likelihood to Renew

TerminalOne OS

TerminalOne OS 7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Usability

TerminalOne OS

No score
No answers yet
No answers on this topic

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 8.7
Based on 4 answers
You are pretty much organizing your company's CRM all the time, your engineers deserve the best too, keep using the new tools Salesforce has to offer, to keep your engineers in fit and move along with the world. As an engineer I know when something is old enough to keep working with.
Jonathan Sandoval | TrustRadius Reviewer

Support Rating

TerminalOne OS

No score
No answers yet
No answers on this topic

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.2
Based on 4 answers
Whenever I have questions, the Salesforce support team is always there to answer. Whether it be a small technical issue, so far, they have been able to answer all my questions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

TerminalOne OS

T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile.
Denia Martínez Posadas | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Much more expensive and difficult to change from the initial setup. Needs to be used as a powerful tool and gather as much data as possible from the start as the cost-saving here should not be your driver to get that software in the first place. Others are cheaper and easier to change while in it.
Omar MAES | TrustRadius Reviewer

Return on Investment

TerminalOne OS

  • T1 delivered positive results for multiple clients in regards to ROI
  • T1 also produced campaigns that did not meet goals
  • HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.
Tyler Stuckey | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Pricing Details

TerminalOne OS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

TerminalOne OS
8.8
Salesforce Audience Studio (formerly Salesforce DMP)
6.3

Likelihood to Renew

TerminalOne OS
7.0
Salesforce Audience Studio (formerly Salesforce DMP)

Usability

TerminalOne OS
Salesforce Audience Studio (formerly Salesforce DMP)
8.7

Support Rating

TerminalOne OS
Salesforce Audience Studio (formerly Salesforce DMP)
7.2

Add comparison