Likelihood to Recommend Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Read full review I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
Read full review Pros It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers. It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful. It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools. Read full review Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients. It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates Very user friendly and efficient to use. The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire. Read full review Cons Although easier than other DSPs, MediaMath's tagging process could be more streamlined The reporting section could be more sophisticated/thorough - there are little to no visualizations currently Platform itself looks a little outdated Read full review Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output offer a monthly calendar of training opportunities like Nielsen offers Read full review Likelihood to Renew At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Read full review Alternatives Considered MediaMath is a cloud-based digital advertising platform designed to help marketing teams handle advertising data, audience segmentation, and programmatic marketing on a unified platform. It allows businesses to create, launch, and manage marketing campaigns and identify prospects across various online platforms and device types.
Read full review I would say that WideOrbit is much better than
Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed.
Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
Read full review Return on Investment Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy. We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them. Omar MAES Chief Technology Officer - Board Member
Read full review The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit Read full review ScreenShots