Mediaocean vs. AdButler

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mediaocean
Score 9.1 out of 10
N/A
Mediaocean provides omnichannel advertising platforms. Mediaocean provides foundational software to connect brands, agencies, media, technology and data.N/A
AdButler
Score 9.0 out of 10
N/A
AdButler is an advertisement serving and retargeting software solution offered by Sparklit.N/A
Pricing
MediaoceanAdButler
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MediaoceanAdButler
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.—
More Pricing Information
Features
MediaoceanAdButler
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Mediaocean
-
Ratings
AdButler
8.0
1 Ratings
8% above category average
DSP integration00 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Mediaocean
-
Ratings
AdButler
8.5
1 Ratings
9% above category average
Ad campaign creation00 Ratings9.01 Ratings
Ad deployment00 Ratings8.01 Ratings
Display advertising00 Ratings9.01 Ratings
Ad display and retargeting segmentation00 Ratings8.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Mediaocean
-
Ratings
AdButler
9.0
1 Ratings
15% above category average
Ad dashboards00 Ratings9.01 Ratings
Ad performance reports00 Ratings10.01 Ratings
Ad conversion tracking00 Ratings10.01 Ratings
Ad attribution reporting00 Ratings9.01 Ratings
Cross-channel ad management00 Ratings8.01 Ratings
Ad forecasting and optimization00 Ratings8.01 Ratings
Best Alternatives
MediaoceanAdButler
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
Google Ad Manager
Google Ad Manager
Score 8.4 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Iterable
Iterable
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MediaoceanAdButler
Likelihood to Recommend
10.0
(1 ratings)
9.0
(1 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
MediaoceanAdButler
Likelihood to Recommend
Mediaocean
The perfect tool for a team looking to bring social, Amazon, or OTT in-house.
Read full review
Sparklit
AdButler is suitable for any company size but I would said that it is better for small to medium-sized agencies. AdButler is highly scalable but the control panel/dashboard could be challenging to manage if you have many campaigns or many users. It's also a good alternative for ad networks, which would like to manage multiple relationships with publishers.
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Pros
Mediaocean
  • Co-op budget management
  • Audience targeting
Read full review
Sparklit
  • Organize your online publishers
  • Organize your campaigns
  • Reports are very simple and easy to read
Read full review
Cons
Mediaocean
  • Amazon bidding
  • Syncing more audience in OTT
Read full review
Sparklit
  • Assigning multiple video publishers to a single campaign is something that they need to improve
  • The publisher dashboard is a little complicated to understand
Read full review
Support Rating
Mediaocean
Team is always very responsive from the account manager to the C-Level.
Read full review
Sparklit
No answers on this topic
Alternatives Considered
Mediaocean
Not what we were looking for to scale.
Read full review
Sparklit
AdButler is very convenient and very cost effective. Additionally, when you change a setup at the ad level, the server shows the change immediately; there's no delay. Ad Manager is better when you manage a significant amount of campaigns and users, but it's not that cheap in the end and you always have to wait for any change. EPOM is also a good solution, but the look and feel are old and it's complicated for some users to manage properly.
Read full review
Return on Investment
Mediaocean
  • Increased ROAS in social media buys
  • Increased audience segmentation
Read full review
Sparklit
  • AdButler is very affordable and your ROI would be good always
  • It's also highly scalable
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ScreenShots