Mediaocean vs. Yahoo DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mediaocean
Score 9.1 out of 10
N/A
Mediaocean provides omnichannel advertising platforms. Mediaocean provides foundational software to connect brands, agencies, media, technology and data.N/A
Yahoo DSP
Score 6.4 out of 10
N/A
Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
Pricing
MediaoceanYahoo DSP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MediaoceanYahoo DSP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.—
More Pricing Information
Community Pulse
MediaoceanYahoo DSP
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
MediaoceanYahoo DSP
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Iterable
Iterable
Score 8.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MediaoceanYahoo DSP
Likelihood to Recommend
10.0
(1 ratings)
7.2
(10 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
MediaoceanYahoo DSP
Likelihood to Recommend
Mediaocean
The perfect tool for a team looking to bring social, Amazon, or OTT in-house.
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Yahoo (Verizon Media)
Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
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Pros
Mediaocean
  • Co-op budget management
  • Audience targeting
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Yahoo (Verizon Media)
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
Read full review
Cons
Mediaocean
  • Amazon bidding
  • Syncing more audience in OTT
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Yahoo (Verizon Media)
  • Higher inventories for audience targeting
  • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
  • More dynamism to achieve better performance in campaigns
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Support Rating
Mediaocean
Team is always very responsive from the account manager to the C-Level.
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Yahoo (Verizon Media)
No answers on this topic
Alternatives Considered
Mediaocean
Not what we were looking for to scale.
Read full review
Yahoo (Verizon Media)
Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
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Return on Investment
Mediaocean
  • Increased ROAS in social media buys
  • Increased audience segmentation
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Yahoo (Verizon Media)
  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
Read full review
ScreenShots