Mediaocean vs. Zedo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mediaocean
Score 9.1 out of 10
N/A
Mediaocean provides omnichannel advertising platforms. Mediaocean provides foundational software to connect brands, agencies, media, technology and data.N/A
Zedo
Score 6.0 out of 10
N/A
N/A
$15
Starting Price Per Month
Pricing
MediaoceanZedo
Editions & Modules
No answers on this topic
Subscription
$15.00
Starting Price Per Month
Offerings
Pricing Offerings
MediaoceanZedo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.—
More Pricing Information
Community Pulse
MediaoceanZedo
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
MediaoceanZedo
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Mediaocean
-
Ratings
Zedo
10.0
1 Ratings
25% above category average
Ad campaign creation00 Ratings10.01 Ratings
Ad deployment00 Ratings10.01 Ratings
Display advertising00 Ratings10.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Mediaocean
-
Ratings
Zedo
9.6
1 Ratings
22% above category average
Ad dashboards00 Ratings9.01 Ratings
Ad performance reports00 Ratings10.01 Ratings
Ad conversion tracking00 Ratings10.01 Ratings
Cross-channel ad management00 Ratings9.01 Ratings
Ad forecasting and optimization00 Ratings10.01 Ratings
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MediaoceanZedo
Small Businesses
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Score 9.1 out of 10
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Score 8.5 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Iterable
Iterable
Score 8.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
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User Ratings
MediaoceanZedo
Likelihood to Recommend
10.0
(1 ratings)
8.0
(1 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
MediaoceanZedo
Likelihood to Recommend
Mediaocean
The perfect tool for a team looking to bring social, Amazon, or OTT in-house.
Read full review
Zedo
The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
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Pros
Mediaocean
  • Co-op budget management
  • Audience targeting
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Zedo
  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
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Cons
Mediaocean
  • Amazon bidding
  • Syncing more audience in OTT
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Zedo
  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
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Support Rating
Mediaocean
Team is always very responsive from the account manager to the C-Level.
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Zedo
No answers on this topic
Alternatives Considered
Mediaocean
Not what we were looking for to scale.
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Zedo
I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
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Return on Investment
Mediaocean
  • Increased ROAS in social media buys
  • Increased audience segmentation
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Zedo
  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
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ScreenShots