MeetEdgar vs Tailwind

Likelihood to Recommend

Edgar works best if you already have enough (or plan on keep adding more) evergreen content to avoid too much repetition. This will of course be dependent on the frequency of your schedule as well as how refined your categories are.
Edgar works for Facebook, Twitter, and LinkedIn currently, and it doesn't seem like they will be adding more networks in the near future.

Executive Assistant

法蝶婚紗會館 La Fatté Bridal PhotographyPhotography, 11-50 employees

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.

Read full review

Verified User

Administrator in Other

Education Management Company, 11-50 employees

View all 10 answers on this topic

Feature Rating Comparison

MeetEdgar

Tailwind

Content planning and scheduling

Content optimization

Workflow management

Audience targeting

MeetEdgar

Tailwind

Bulk actions

Automated routing and prioritization

Customer interaction histories

MeetEdgar

Tailwind

Content marketing

Lead generation

Paid media management

Campaigns and promotions

MeetEdgar

Tailwind

Twitter

Facebook

LinkedIn

Instagram

Pinterest

MeetEdgar

Tailwind

Campaign success analytics

Real-time tracking

Competitor analysis

MeetEdgar

Tailwind

Role-based user permissions & privileges

Mobile access

MeetEdgar

Tailwind

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Pros

The library is done very well. It posts content on the last-in-first-out basis and it lets you add multiple variations of posts for the same piece of content.
It's easy to manage multiple accounts at once.
It's very user-friendly and it's easy to get a hang of it.

Read full review

Verified User

C-Level Executive in Marketing

Marketing and Advertising Company, 11-50 employees

View all 2 answers on this topic

Scheduling Pins on more than one Board across a time frame.
Scheduling Instagram posts at recommended times.
Using Smart Bio for links from Instagram directly to our website.

Read full review

Verified User

Director in Marketing

Non-profit Organization Management Company, 1-10 employees

View all 10 answers on this topic

Cons

Inability to use multiple photos for a single Facebook post.
Photo resolution will be shrink down to mobile friendly resolutions. This might be enough for most users/organizations, though.

Read full review

Vert Hsu

Executive Assistant

法蝶婚紗會館 La Fatté Bridal PhotographyPhotography, 11-50 employees

View all 2 answers on this topic

I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.

Read full review

Xavier Knight

Behavior Health Technician Supervisor

George Junior RepublicMental Health Care, 201-500 employees

View all 10 answers on this topic

Usability

No score

No answers yet

No answers on this topic

Tailwind 10.0

Based on 1 answer

I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.

Read full review

Verified User

Director in Marketing

Non-profit Organization Management Company, 1-10 employees

View all 1 answers on this topic

Support Rating

No score

No answers yet

No answers on this topic

Tailwind 10.0

Based on 1 answer

I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.

Read full review

Verified User

Director in Marketing

Non-profit Organization Management Company, 1-10 employees

View all 1 answers on this topic

Alternatives Considered

So far it's our favorite social media posting tool. It's an inexpensive tool that can save you a lot of time. It's easier to use and its library has great functionalities like "post only once", "expire after DATE", and if you have a schedule set up there will be no gaps in your posting

Read full review

Verified User

C-Level Executive in Marketing

Marketing and Advertising Company, 11-50 employees

View all 2 answers on this topic

At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.

Read full review

Joanna Knight

Recruiter

Girls Scouts Western PennsylvaniaProgram Development, 1001-5000 employees

View all 10 answers on this topic

Return on Investment

It is important to keep a content presence in social media especially at a time where organic reach is low both in percentage and quantity. Edgar makes sure that we do and drive a lot more traffic versus our previous social media content sharing model.

Read full review

Vert Hsu

Executive Assistant

法蝶婚紗會館 La Fatté Bridal PhotographyPhotography, 11-50 employees

View all 2 answers on this topic

Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.

Read full review

Kate Knight

Virtual Assistant

Health and WillnessHealth, Wellness and Fitness, 1-10 employees

View all 10 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

MeetEdgar Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Tailwind Editions & Modules

Edition

Pinterest Plus	14.99¹
Instagram Plus	14.99¹
Tailwind Create	119.88²
SmartLoop	119.88²
Tailwind Communities	119.88²

per month
billed annually

Additional Pricing Details

—

Rating Summary

MeetEdgar

Tailwind

MeetEdgar

Tailwind

MeetEdgar

Tailwind

Likelihood to Recommend

MeetEdgar

Tailwind

Feature Rating Comparison

Content planning and scheduling

Content optimization

Workflow management

Audience targeting

Bulk actions

Automated routing and prioritization

Customer interaction histories

Content marketing

Lead generation

Paid media management

Campaigns and promotions

Twitter

Facebook

LinkedIn

Instagram

Pinterest

Campaign success analytics

Real-time tracking

Competitor analysis

Role-based user permissions & privileges

Mobile access

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Pros

MeetEdgar

Tailwind

Cons

MeetEdgar

Tailwind

Usability

MeetEdgar

Tailwind

Support Rating

MeetEdgar

Tailwind

Alternatives Considered

MeetEdgar

Tailwind

Return on Investment

MeetEdgar

Tailwind

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

MeetEdgar Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Tailwind Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison