MeetEdgar vs. Tailwind

• Edgar works best if you already have enough (or plan on keep adding more) evergreen content to avoid too much repetition. This will of course be dependent on the frequency of your schedule as well as how refined your categories are.
• Edgar works for Facebook, Twitter, and LinkedIn currently, and it doesn't seem like they will be adding more networks in the near future.

Incentivized

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.

Incentivized

• The library is done very well. It posts content on the last-in-first-out basis and it lets you add multiple variations of posts for the same piece of content.
• It's easy to manage multiple accounts at once.
• It's very user-friendly and it's easy to get a hang of it.

Incentivized

• Scheduling Pins on more than one Board across a time frame.
• Scheduling Instagram posts at recommended times.
• Using Smart Bio for links from Instagram directly to our website.

Incentivized

• Inability to use multiple photos for a single Facebook post.
• Photo resolution will be shrink down to mobile friendly resolutions. This might be enough for most users/organizations, though.

Incentivized

• I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.

Incentivized

I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.

Incentivized

I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.

Incentivized

So far it's our favorite social media posting tool. It's an inexpensive tool that can save you a lot of time. It's easier to use and its library has great functionalities like "post only once", "expire after DATE", and if you have a schedule set up there will be no gaps in your posting

Incentivized

At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.

Incentivized

• It is important to keep a content presence in social media especially at a time where organic reach is low both in percentage and quantity. Edgar makes sure that we do and drive a lot more traffic versus our previous social media content sharing model.

Incentivized

• Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
• We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
• Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.

Incentivized