105 Ratings
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Score 6.6 out of 100
25 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Meltwater Media Intelligence Platform

Meltwater works if you need an easy way to find contact info for people of influence. That's where they excel. I would not get it if you are only working with the same individuals from the same places. Growing your network is where this tool really comes to benefit a PR professional.
Jake Neeley | TrustRadius Reviewer

Talkwalker

- Track your company's mentions on the web- Spy on your competition- Track your mentions- Stay in-the-know by tracking the industry news and keywords- Source the backlink opportunities
Ksenia Newton | TrustRadius Reviewer

Pros

Meltwater Media Intelligence Platform

  • Keyword Search - We are able to find who has recently written about a topic. This allows us to target those who have been recently interested in what we are writing about in our release. It is also a way for us to expand our contact list to reach people who may be writing outside of their normal beat/genre.
  • Search Function - We take advantage of several saved searches that track media mentions. This uses boolean logic to get us the exact results we are looking for. The search function is also great for searching for mentions of our competitors, narrowing our search to a specific product we may have done a campaign on or a more broad topic outside of our company alone.
  • Reporting - Meltwater allows us to set up our own customized reports that are emailed to us on a regular basis that we request.
  • Dashboard - Each user is able to set up a dashboard (homepage) for the platform with the reporting functions that are specific to what we are interested in or need to be aware of. This is a great day-to-day update of our media mentions.
Avery Harris | TrustRadius Reviewer

Talkwalker

  • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
  • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
  • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
  • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
  • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
  • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
Jeremy Cowles | TrustRadius Reviewer

Cons

Meltwater Media Intelligence Platform

  • While the platform has seemingly unlimited options, it takes a while to learn. Our product support representative has been really helpful in web tutorials, and the Knowledge Base documents explain some things in detail, but it may be helpful for Meltwater to publish videos of them navigating the site.
  • Meltwater finds obscure placements, but it misses many on prominent web sites. In the last month, it's missed stories on Forbes, New York Times, Huffington Post and Bloomberg.
  • Meltwater can improve its updating of media contacts. I think they do this annually, but I average six or seven dead email addresses for every 25 reporters whenever I build a distribution list.
David Miller | TrustRadius Reviewer

Talkwalker

  • The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
  • The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 10.0
Based on 6 answers
Meltwater's platform consistently out-performs others we trial when it comes to monitoring. Their customer support is unrivaled, and I've never seen anything like it from such a large company. Meltwater is on top of emerging trends and needs of PR practitioners both in terms of actually practicing PR *and* in terms of helping us show ROI to clients.
Anonymous | TrustRadius Reviewer

Talkwalker

Talkwalker 9.1
Based on 1 answer
Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.
Philippe Sadron | TrustRadius Reviewer

Usability

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 7.0
Based on 1 answer
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Chris Vanasdalan | TrustRadius Reviewer

Talkwalker

Talkwalker 9.1
Based on 1 answer
Despite all the functionalities available on the platform, I never felt overwhelmed or confused
Philippe Sadron | TrustRadius Reviewer

Performance

Meltwater Media Intelligence Platform

No score
No answers yet
No answers on this topic

Talkwalker

Talkwalker 9.0
Based on 1 answer
Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
Nathan Richardson | TrustRadius Reviewer

Support Rating

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 4.9
Based on 7 answers
Meltwater is very impressive software, but if you don't have someone to help you through it, you might get lost. However, a great feature that does come with your Meltwater package are an account rep, or two, who are available to help you with set up, management and cover all questions.
Mark Anderson | TrustRadius Reviewer

Talkwalker

Talkwalker 7.3
Based on 4 answers
They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
Anonymous | TrustRadius Reviewer

In-Person Training

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Again, really in-depth and helpful for a program that is really easy to use.
Carolyn Smith | TrustRadius Reviewer

Talkwalker

No score
No answers yet
No answers on this topic

Online Training

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Walked step by step through program. Very informative on a program that doesn't require much training.
Carolyn Smith | TrustRadius Reviewer

Talkwalker

No score
No answers yet
No answers on this topic

Implementation Rating

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 6.1
Based on 2 answers
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
Chris Vanasdalan | TrustRadius Reviewer

Talkwalker

No score
No answers yet
No answers on this topic

Alternatives Considered

Meltwater Media Intelligence Platform

Meltwater is definitely a more versatile tool than Cision. Cision's main purpose is to search for media contacts and create media lists, which it does a really good job of. I'm very comfortable with Cision which is why I use it even though Meltwater has this feature in addition to the media tracking that it is known for. But Cision is very one-sided whereas you can do a lot more things with Meltwater.
Anonymous | TrustRadius Reviewer

Talkwalker

Talkwalker is a complete package and within budgets and easy to use.
Vishal Wadkar | TrustRadius Reviewer

Return on Investment

Meltwater Media Intelligence Platform

  • I've yet to really see a way to measure ROI by using Meltwater.
  • We have a goal number of positive mentions by percentage that our organization strives to reach. Meltwater keeps excellent track of this.
  • I like what Meltwater does for us, but I don't see extreme positives or negatives in terms of business objectives. It is simply good for what I need it to do.
Lance Cranmer | TrustRadius Reviewer

Talkwalker

  • The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
  • Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
  • Using the paid version would help delve into even more insights for your business.
Anonymous | TrustRadius Reviewer

Pricing Details

Meltwater Media Intelligence Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Talkwalker

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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