Meltwater vs. TapInfluence

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Meltwater
Score 6.6 out of 10
N/A
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)N/A
TapInfluence
Score 9.1 out of 10
N/A
TapInfluence from the company of the same name in Boulder, Colorado is an influencer marketing platform used for locating influencers and initiating dialogue and content co-creation, with search tools, calendaring, and tasking features. Founded in 2009, TapInfluence (formerly BlogFrog) has received about $8.2 million in venture capital since its inception, most recently $5 million in Series B funding in late 2013.N/A
Pricing
MeltwaterTapInfluence
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MeltwaterTapInfluence
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
MeltwaterTapInfluence
Small Businesses
Newswire
Newswire
Score 8.3 out of 10
Mention
Mention
Score 9.4 out of 10
Medium-sized Companies
Newswire
Newswire
Score 8.3 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Meltwater
Meltwater
Score 6.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MeltwaterTapInfluence
Likelihood to Recommend
5.7
(71 ratings)
9.1
(8 ratings)
Likelihood to Renew
8.0
(9 ratings)
-
(0 ratings)
Usability
2.2
(3 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
7.5
(28 ratings)
-
(0 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
6.1
(2 ratings)
-
(0 ratings)
Vendor post-sale
1.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
MeltwaterTapInfluence
Likelihood to Recommend
Meltwater
Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
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Tapinfluence
TapInfluence is a great influencer marketing tool that has made lives so much easier and
therefore I would recommend it to everyone to use it because of its great
database search function which makes it an optimal option for users. It should
work towards their customer service support so that all users do not have to go
through any problem. If you are ready to get hands-on the functions then the
only condition is that you have to be willing to pay the hefty price too which
I feel is a little outrageous.
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Pros
Meltwater
  • Media research - you can search for relevant publications and journalists to add to your media list.
  • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
  • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
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Tapinfluence
  • I love the automation in this influencer connection service. TapInfluence has an automated process in which it recommends influencers who can do very good publicity for my business sector. This feature is very important to me since in this way the advertising will reach people who will really take that information into account because it is of interest to them.
  • The main panel of TapInfluence has divisions where I can see all the influencers who are working for me, in addition, in this individual panel I can know all the advertising that each of the influencers has done and see what traffic that advertising has generated, I can know the views that advertising has had and the clicks it has obtained. It is very important to be able to consult all this data from the main panel, so I can know what performance each influencer is giving me.
  • TapInfluence offers me a very stable communication service, where I can constantly converse with each of the influencers who work for me and with the influencers that appear in my "recommended" window.
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Cons
Meltwater
  • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
  • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
  • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
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Tapinfluence
  • It is also crucial to understand the cons associated with TapInfluence so that the overall software can be improved in a much better way. In my opinion, TapInfluence should give a considerable amount of attention to their customer support service as it needs to get a lot better.
  • Software like TapInfluence should be very easy to use due to its intuitive interface but I feel that here it is difficult to use especially for beginners.
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Likelihood to Renew
Meltwater
Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
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Tapinfluence
No answers on this topic
Usability
Meltwater
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
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Tapinfluence
No answers on this topic
Support Rating
Meltwater
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
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Tapinfluence
No answers on this topic
In-Person Training
Meltwater
Again, really in-depth and helpful for a program that is really easy to use.
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Tapinfluence
No answers on this topic
Online Training
Meltwater
Walked step by step through program. Very informative on a program that doesn't require much training.
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Tapinfluence
No answers on this topic
Implementation Rating
Meltwater
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
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Tapinfluence
No answers on this topic
Alternatives Considered
Meltwater
I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
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Tapinfluence
I have not used anything like it, but I would choose another if it had the same functionality or similar and at a lower cost.
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Return on Investment
Meltwater
  • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
  • We utilize their tracking of media hits for our overall reporting to our clients.
  • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
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Tapinfluence
  • Our company has managed to be more recognized nationally, we have been recognized by a totally reliable company and with very efficient real estate services, thanks to the publicity that the influencers have achieved in TapInfluence.
  • We have obtained more clients in our company. Thanks to the extensive publicity that influencers have made, more clients come to our company every day to ask questions and to access our real estate services.
  • We have improved the display of the influencers' advertising reach. This has helped us to know which influencer has been more profitable and how much audience has obtained the publicity.
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ScreenShots