Meltwater vs. Sprinklr Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Meltwater
Score 6.6 out of 10
N/A
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)N/A
Sprinklr Social
Score 8.0 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$299
per month per seat
Pricing
MeltwaterSprinklr Social
Editions & Modules
No answers on this topic
Sprinklr Social Advanced Plan
$299
per month per seat
Sprinklr Social Enterprise Plan
Contact Us
Offerings
Pricing Offerings
MeltwaterSprinklr Social
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
MeltwaterSprinklr Social
Considered Both Products
Meltwater
Chose Meltwater
I have tried several platforms but continue coming back to Meltwater. Even though we are a national company, I like the global reach that Meltwater offers.
Chose Meltwater
Cision and LexisNexis are better for accessing articles behind paywalls. I've found that social-specific tools like Sprout Social or Sprinklr seem to be better for monitoring social media mentions. However, Meltwater Media Intelligence Platform may have upped its "social game" …
Chose Meltwater
Meltwater is great for an internal social listening tool and very cost efficient but with the cheaper cost comes less features and slower optimization.
Sprinklr Social
Chose Sprinklr Social
Sprinklr has all the features and more integrated into one platform and with API access to all platforms and superior data visualization. Sprinklr is the best tool for enterprise-level clients.
Top Pros
Top Cons
Features
MeltwaterSprinklr Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Meltwater
-
Ratings
Sprinklr Social
7.7
51 Ratings
1% above category average
Boolean keyword searches00 Ratings8.644 Ratings
Filtering out noise/spam00 Ratings8.247 Ratings
Sentiment analysis00 Ratings6.248 Ratings
Broad channel coverage00 Ratings7.847 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Meltwater
-
Ratings
Sprinklr Social
8.1
51 Ratings
2% above category average
Content planning and scheduling00 Ratings8.248 Ratings
Audience targeting00 Ratings7.943 Ratings
Content optimization00 Ratings8.041 Ratings
Workflow management00 Ratings8.145 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Meltwater
-
Ratings
Sprinklr Social
7.7
50 Ratings
5% below category average
Automated routing and prioritization00 Ratings6.443 Ratings
Customer interaction histories00 Ratings8.049 Ratings
Bulk actions00 Ratings8.646 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Meltwater
-
Ratings
Sprinklr Social
6.9
43 Ratings
10% below category average
Lead generation00 Ratings6.430 Ratings
Content marketing00 Ratings5.736 Ratings
Paid media management00 Ratings7.431 Ratings
Campaigns and promotions00 Ratings8.237 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Meltwater
-
Ratings
Sprinklr Social
8.5
54 Ratings
0% below category average
Twitter00 Ratings9.152 Ratings
Facebook00 Ratings8.352 Ratings
LinkedIn00 Ratings8.339 Ratings
Google+00 Ratings8.226 Ratings
Instagram00 Ratings8.751 Ratings
Pinterest00 Ratings8.227 Ratings
YouTube00 Ratings9.137 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Meltwater
-
Ratings
Sprinklr Social
7.6
53 Ratings
3% below category average
Campaign success analytics00 Ratings7.449 Ratings
Real-time tracking00 Ratings8.152 Ratings
Competitor analysis00 Ratings7.235 Ratings
Account management
Comparison of Account management features of Product A and Product B
Meltwater
-
Ratings
Sprinklr Social
7.4
51 Ratings
10% below category average
Role-based user permissions & privileges00 Ratings8.650 Ratings
Mobile access00 Ratings6.144 Ratings
Best Alternatives
MeltwaterSprinklr Social
Small Businesses
Newswire
Newswire
Score 8.3 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MeltwaterSprinklr Social
Likelihood to Recommend
5.7
(71 ratings)
7.8
(79 ratings)
Likelihood to Renew
8.0
(9 ratings)
7.0
(29 ratings)
Usability
2.2
(3 ratings)
10.0
(7 ratings)
Availability
10.0
(1 ratings)
9.1
(5 ratings)
Performance
-
(0 ratings)
8.2
(4 ratings)
Support Rating
7.5
(28 ratings)
9.9
(34 ratings)
In-Person Training
8.0
(1 ratings)
7.0
(2 ratings)
Online Training
8.0
(1 ratings)
8.4
(3 ratings)
Implementation Rating
6.1
(2 ratings)
9.0
(5 ratings)
Product Scalability
-
(0 ratings)
8.2
(1 ratings)
Vendor post-sale
1.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
MeltwaterSprinklr Social
Likelihood to Recommend
Meltwater
Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
Read full review
Sprinklr
In my perspective, I would say Sprinklr Modern Sales &
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
Read full review
Pros
Meltwater
  • Media research - you can search for relevant publications and journalists to add to your media list.
  • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
  • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
Read full review
Sprinklr
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Read full review
Cons
Meltwater
  • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
  • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
  • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
Read full review
Sprinklr
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Read full review
Likelihood to Renew
Meltwater
Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
Read full review
Sprinklr
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Read full review
Usability
Meltwater
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Read full review
Sprinklr
It's simple to learn and easy to use. Compared to other social media monitoring tools like it, it has less of a learning curve than most. Between the filters, macros, tagging, and ability to like or reply to posts, it seems pretty comprehensive. At the very least, it accomplishes everything that my organization uses it for
Read full review
Reliability and Availability
Meltwater
No answers on this topic
Sprinklr
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Read full review
Performance
Meltwater
No answers on this topic
Sprinklr
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Read full review
Support Rating
Meltwater
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
Read full review
Sprinklr
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
Read full review
In-Person Training
Meltwater
Again, really in-depth and helpful for a program that is really easy to use.
Read full review
Sprinklr
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Read full review
Online Training
Meltwater
Walked step by step through program. Very informative on a program that doesn't require much training.
Read full review
Sprinklr
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Read full review
Implementation Rating
Meltwater
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
Read full review
Sprinklr
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
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Alternatives Considered
Meltwater
I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
Read full review
Sprinklr
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
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Scalability
Meltwater
No answers on this topic
Sprinklr
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Read full review
Return on Investment
Meltwater
  • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
  • We utilize their tracking of media hits for our overall reporting to our clients.
  • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
Read full review
Sprinklr
  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
Read full review
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