Likelihood to Recommend Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
Read full review Twitter Counter is the best tool for surveying your brand's and campaigns' performance. It gives a good statistical analysis. This analysis of tweets will help you to grow your account, determine when to tweet and what to tweet, and help you with overall growth. Though it is little difficult to understand (you have to navigate through all the features to learn the tool), once you learn it, it is easy to use. It will help you understand the market requirement.
Read full review Pros Media research - you can search for relevant publications and journalists to add to your media list. Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example). Building media lists - if you have no current existing list, you can build and export one in Excel for example. Read full review Something very comfortable is that you do not have to open another account, just with the username on Twitter access to the tool and you can see the evolution of the profile every day, I can see if the number of users increased or not. In addition, I can observe data of my followers, the data of who I follow, and something very important: I can see my tweets and compare data. its interface allows to observe weekly, monthly and if desired data and for a better analysis a quarterly of all this data. In terms of analysis, we use it to achieve media monitoring work in a political campaign. This allowed us to evaluate and verify the strategy that was used was the correct one. It is a simple, easy to use tool. Read full review Cons The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation. Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications. TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life. Read full review Inaccurate Prediction: Twitter predictions are usually ineffective. For instance, Twitter Counter has always wrongly predicted the number of Twitter followers we will gain from a Twitter campaign or at a certain date. Poor customer support; Takes an average of two weeks to get a response from Twitter support. There is also no Live help desk team to talk to when you need an immediate assistance. Read full review Likelihood to Renew Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
Read full review it is not complicated to use, ideal to have an image of the account, in a short time. You can predict the future if you consider that you have a good strategy.
Read full review Usability Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Read full review in general it is a tool not very complicated, it is more difficult for those who do not master the English language, but even without mastering the language in its free phase you can immediately interpret the data it offers.
Read full review Support Rating Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
Read full review I have not used it so far I have not used it so far
Read full review In-Person Training Again, really in-depth and helpful for a program that is really easy to use.
Read full review Online Training Walked step by step through program. Very informative on a program that doesn't require much training.
Read full review Implementation Rating You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
Read full review it is important to have some knowledge about market statistics
Read full review Alternatives Considered I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
Read full review I've used
AgoraPulse and
Hootsuite for analytics in the past. For a small organization that needs to keep a relatively tight budget control while still being able to delve into its analytics over the past year, Twitter Counter has the edge over
AgoraPulse and
Hootsuite . Both require much higher monthly payments for analytics that cover that length of time. Twitter Counter doesn't try to be an all-in-one solution, and in that regard, it stands out for reporting, especially for smaller organizations that do not need the full functionality of more expensive
AgoraPulse or
Hootsuite packages.
Read full review Return on Investment As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us. We utilize their tracking of media hits for our overall reporting to our clients. Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well. Read full review Can add and easily switch between 10 different accounts and will have full access to all features. Data analytics helped in growing your account and attracts followers. Read full review ScreenShots