Meltwater vs. Nielsen Marketing Mix Modeling

Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.

Incentivized

Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.

Incentivized

• Media research - you can search for relevant publications and journalists to add to your media list.
• Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
• Building media lists - if you have no current existing list, you can build and export one in Excel for example.

Incentivized

• Access to FB impressions.
• TapAd device graph for stitching device ids to web cookies.

Incentivized

• The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
• Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
• TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.

Incentivized

• Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
• Inflated clicks.
• No connectors to import cost from media partners.

Incentivized

Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.

Incentivized

Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.

Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.

Incentivized

Again, really in-depth and helpful for a program that is really easy to use.

Walked step by step through program. Very informative on a program that doesn't require much training.

You are only allowed 15 users, so make sure you've identified who will have access to use the tool.

I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.

Incentivized

VisualIQ is 1 of 2 partners only that have access to FB impressions.

Incentivized

• As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
• We utilize their tracking of media hits for our overall reporting to our clients.
• Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.

Incentivized

• We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.

Incentivized