Hull CDP, from MessageBird

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hull CDP, from MessageBird
Score 4.7 out of 10
Small Businesses (1-50 employees)
Hull CDP collects, transforms, enriches, filters, searches and segments customer data across various tools. The CDP is presented as a real-time rule and action engine that aims to provide SaaS and Ecommerce businesses with more control over their customer data. Hull is now a MessageBird product , since its acquisition in April, 2021. 1. Collect Store all customer data in one consolidated profile. Install connectors to gather data from any…
$99
End-users
Pricing
Hull CDP, from MessageBird
Editions & Modules
Basic
$99
End-users
Pro
$499
End-users
Enterprise
$999
End-users
Custom
Contact
End-users
Offerings
Pricing Offerings
Hull CDP, from MessageBird
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
Hull CDP, from MessageBird
Considered Both Products
Hull CDP, from MessageBird
Chose Hull CDP, from MessageBird
Hull provided a visual interface for contact profiles. I needed something more robust than a CRM (Pipedrive), and certainly more robust than a spreadsheet tool like Airtable. The built-in segmentation engine is powerful if the data is clean.
Chose Hull CDP, from MessageBird
We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us.
Chose Hull CDP, from MessageBird
We actually use Segment as well as Zapier so I don't think I answered this part of the question correctly. Here's the piece, aggregating and connecting your systems is a challenge. Segment and Zapier will help connect your systems together but they will not necessarily help you …
Top Pros
Top Cons
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User Ratings
Hull CDP, from MessageBird
Likelihood to Recommend
4.5
(3 ratings)
User Testimonials
Hull CDP, from MessageBird
Likelihood to Recommend
MessageBird
Hull is definitely the leading CDP for the small to mid-sized business in which the marketing team wants or needs to have a fair amount of autonomy from engineering, or when it's unrealistic or cost-prohibitive to use internal engineering resources to maintain the marketing database. It's also a great choice for companies who are trying to bring newer and smaller best-of-breed elements into place in their marketing--enabling you to sync customer data records to CTAs/ Chat scenarios/ Email Service Providers, or any type of 3rd party campaign tools. It's probably not the best fit for companies trying to stay in a larger Marketing Cloud Ecosystem, e.g. Adobe/ Oracle.
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Pros
MessageBird
  • Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold.
  • Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us.
  • Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love.
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Cons
MessageBird
  • Needs a deduplication engine
  • Needs to be able to perform bulk and automated data cleansing (unified data is messy)
  • Needs to integrate with more tools
  • Needs to be able to be tailored to different use cases, such as a retail/ecommerce use case, with RFM metrics
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Alternatives Considered
MessageBird
We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us
Read full review
Return on Investment
MessageBird
  • Positive: No longer asking engineering for customer activity data
  • Positive: Allowing additional data integrations for where our customer activity data can be seen
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