Constant Contact Lead Gen & CRM vs. Microsoft Dynamics 365 Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact Lead Gen & CRM
Score 8.4 out of 10
Small Businesses (1-50 employees)
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion. Attract - Acquires hot leads faster with email & social marketing, plus retargeting…
$449
per month
Microsoft Dynamics 365 Marketing
Score 8.0 out of 10
N/A
Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…
$1,200
per month
Pricing
Constant Contact Lead Gen & CRMMicrosoft Dynamics 365 Marketing
Editions & Modules
Lead Gen & CRM
Starting at $449
per month
No answers on this topic
Offerings
Pricing Offerings
Constant Contact Lead Gen & CRMMicrosoft Dynamics 365 Marketing
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsAbove pricing based on 5000 contacts.
More Pricing Information
Community Pulse
Constant Contact Lead Gen & CRMMicrosoft Dynamics 365 Marketing
Considered Both Products
Constant Contact Lead Gen & CRM
Chose Constant Contact Lead Gen & CRM
Sharpspring gets us most of the way there for a fraction of the cost compared to the big players.
Microsoft Dynamics 365 Marketing

No answer on this topic

Top Pros
Top Cons
Features
Constant Contact Lead Gen & CRMMicrosoft Dynamics 365 Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
7.5
508 Ratings
4% below category average
Microsoft Dynamics 365 Marketing
-
Ratings
WYSIWYG email editor7.8468 Ratings00 Ratings
Dynamic content7.4452 Ratings00 Ratings
Ability to test dynamic content6.6433 Ratings00 Ratings
Landing pages6.3440 Ratings00 Ratings
A/B testing7.5395 Ratings00 Ratings
Mobile optimization4.1426 Ratings00 Ratings
Email deliverability reporting9.0496 Ratings00 Ratings
List management9.3498 Ratings00 Ratings
Triggered drip sequences9.3473 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Constant Contact Lead Gen & CRM
8.8
497 Ratings
13% above category average
Microsoft Dynamics 365 Marketing
-
Ratings
Lead nurturing automation9.5484 Ratings00 Ratings
Lead scoring and grading8.6490 Ratings00 Ratings
Data quality management8.4466 Ratings00 Ratings
Automated sales alerts and tasks8.9462 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Constant Contact Lead Gen & CRM
8.1
400 Ratings
6% above category average
Microsoft Dynamics 365 Marketing
-
Ratings
Calendaring8.0338 Ratings00 Ratings
Event/webinar marketing8.2318 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
7.3
377 Ratings
3% below category average
Microsoft Dynamics 365 Marketing
-
Ratings
Social sharing and campaigns7.2316 Ratings00 Ratings
Social profile integration7.5362 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact Lead Gen & CRM
8.5
494 Ratings
13% above category average
Microsoft Dynamics 365 Marketing
-
Ratings
Dashboards8.4486 Ratings00 Ratings
Standard reports8.5486 Ratings00 Ratings
Custom reports8.8447 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact Lead Gen & CRM
7.8
466 Ratings
3% above category average
Microsoft Dynamics 365 Marketing
-
Ratings
API7.9364 Ratings00 Ratings
Role-based workflow & approvals7.9403 Ratings00 Ratings
Customizability8.5439 Ratings00 Ratings
Integration with Salesforce.com8.1217 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.298 Ratings00 Ratings
Integration with SugarCRM7.391 Ratings00 Ratings
Best Alternatives
Constant Contact Lead Gen & CRMMicrosoft Dynamics 365 Marketing
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Ortto
Ortto
Score 8.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Quadient Inspire
Quadient Inspire
Score 9.4 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Quadient Inspire
Quadient Inspire
Score 9.4 out of 10
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User Ratings
Constant Contact Lead Gen & CRMMicrosoft Dynamics 365 Marketing
Likelihood to Recommend
9.0
(522 ratings)
8.0
(5 ratings)
Likelihood to Renew
8.1
(32 ratings)
1.0
(1 ratings)
Usability
6.7
(70 ratings)
5.9
(2 ratings)
Availability
7.8
(2 ratings)
-
(0 ratings)
Performance
3.2
(2 ratings)
-
(0 ratings)
Support Rating
8.1
(71 ratings)
6.0
(3 ratings)
Online Training
4.5
(2 ratings)
-
(0 ratings)
Implementation Rating
6.5
(10 ratings)
-
(0 ratings)
Configurability
4.5
(1 ratings)
-
(0 ratings)
Ease of integration
4.5
(2 ratings)
-
(0 ratings)
Product Scalability
2.9
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
Constant Contact Lead Gen & CRMMicrosoft Dynamics 365 Marketing
Likelihood to Recommend
Constant Contact
SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.
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Microsoft
Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.
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Pros
Constant Contact
  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
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Microsoft
  • Customer data management
  • Lead management
  • Campaign strategy design
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Cons
Constant Contact
  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
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Microsoft
  • Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
  • They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
  • Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.
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Likelihood to Renew
Constant Contact
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
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Microsoft
I wouldn't even think of renewing our use of Marketing 365. It's worthless
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Usability
Constant Contact
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
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Microsoft
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
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Support Rating
Constant Contact
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
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Microsoft
Very reliable
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Implementation Rating
Constant Contact
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
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Microsoft
No answers on this topic
Alternatives Considered
Constant Contact
We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
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Microsoft
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
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Return on Investment
Constant Contact
  • Streamlined Processes - sales and marketing are now all in the same place.
  • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
  • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
  • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
  • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
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Microsoft
  • It has improved ROI for the organization replacing the old marketing tools being used earlier.
  • Made the organization cloud ready earlier the organization was using on-Prem based solution.
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