PromoteIQ, from Microsoft vs. Yahoo Gemini!

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PromoteIQ
Score 0.0 out of 10
N/A
PromoteIQ is a product marketing technology solution for ecommerce, now from Microsoft (acquired 2019).N/A
Yahoo Gemini!
Score 6.9 out of 10
N/A
Yahoo Gemini was Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. Its former capabilities are now part of Verizon Media Native. The vendor describes the current Verizon Media Native as a marketplace that offers search and native advertising in one advertising platform. They state their native solutions provide users with insights, brand-safe…
$25
per month
Pricing
PromoteIQ, from MicrosoftYahoo Gemini!
Editions & Modules
No answers on this topic
Yahoo Gemini!
$25.00
per month
Offerings
Pricing Offerings
PromoteIQYahoo Gemini!
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PromoteIQ, from MicrosoftYahoo Gemini!
Top Pros

No answers on this topic

Top Cons

No answers on this topic

User Ratings
PromoteIQ, from MicrosoftYahoo Gemini!
Likelihood to Recommend
-
(0 ratings)
5.1
(16 ratings)
Usability
-
(0 ratings)
5.4
(3 ratings)
Support Rating
-
(0 ratings)
6.5
(8 ratings)
User Testimonials
PromoteIQ, from MicrosoftYahoo Gemini!
Likelihood to Recommend
Microsoft
No answers on this topic
Yahoo (Verizon Media)
Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.
Read full review
Pros
Microsoft
No answers on this topic
Yahoo (Verizon Media)
  • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
  • Provides unique ways to differentiate advertisers in top positions on search results pages.
  • Creates unique tactics to utilize on display networks (carousel and video takeovers).
Read full review
Cons
Microsoft
No answers on this topic
Yahoo (Verizon Media)
  • No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
  • Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
Read full review
Usability
Microsoft
No answers on this topic
Yahoo (Verizon Media)
One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.
Read full review
Support Rating
Microsoft
No answers on this topic
Yahoo (Verizon Media)
They were always super helpful during training and demoing and would answer any questions we had. We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up. They are very knowledgeable and help guide you through a set up for each particular client.
Read full review
Alternatives Considered
Microsoft
No answers on this topic
Yahoo (Verizon Media)
Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.
Read full review
Return on Investment
Microsoft
No answers on this topic
Yahoo (Verizon Media)
  • It has created a more comprehensive understanding of the audience to whom a client is marketing.
  • It allows clients to target and reach audience members on all major search platforms.
  • It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.
Read full review