MindFire Studio vs. PFL Direct Mail Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MindFire Studio
Score 6.5 out of 10
N/A
MindFire Studio is a marketing automation platform built specifically for agencies and marketing service providers. Features include contact management, multi-channel campaign management, personalized campaigns, SMS messaging, microsites, direct mail, and social media publishing.N/A
PFL Direct Mail Platform
Score 9.2 out of 10
N/A
PFL delivers authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is... Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable direct mail touches…
$40,000
per year
Pricing
MindFire StudioPFL Direct Mail Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MindFire StudioPFL Direct Mail Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$10,000
Additional Details
More Pricing Information
Community Pulse
MindFire StudioPFL Direct Mail Platform
Top Pros
Top Cons
Features
MindFire StudioPFL Direct Mail Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MindFire Studio
4.0
1 Ratings
62% below category average
PFL Direct Mail Platform
-
Ratings
WYSIWYG email editor2.01 Ratings00 Ratings
Ability to test dynamic content3.01 Ratings00 Ratings
Landing pages4.01 Ratings00 Ratings
List management5.01 Ratings00 Ratings
Triggered drip sequences6.01 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
MindFire Studio
5.3
1 Ratings
36% below category average
PFL Direct Mail Platform
-
Ratings
Lead nurturing5.01 Ratings00 Ratings
Lead scoring and grading6.01 Ratings00 Ratings
Data quality management5.01 Ratings00 Ratings
Automated sales alerts and tasks5.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
MindFire Studio
5.0
1 Ratings
40% below category average
PFL Direct Mail Platform
-
Ratings
Calendaring6.01 Ratings00 Ratings
Event/webinar marketing4.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
MindFire Studio
4.0
1 Ratings
60% below category average
PFL Direct Mail Platform
-
Ratings
Social sharing and campaigns4.01 Ratings00 Ratings
Social profile integration4.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MindFire Studio
6.0
1 Ratings
21% below category average
PFL Direct Mail Platform
-
Ratings
Dashboards6.01 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
MindFire Studio
4.3
1 Ratings
53% below category average
PFL Direct Mail Platform
-
Ratings
API4.01 Ratings00 Ratings
Role-based workflow & approvals5.01 Ratings00 Ratings
Customizability4.01 Ratings00 Ratings
Best Alternatives
MindFire StudioPFL Direct Mail Platform
Small Businesses
SALESmanago
SALESmanago
Score 9.8 out of 10
Iterable
Iterable
Score 8.5 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.8 out of 10
Sendoso
Sendoso
Score 8.5 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Iterable
Iterable
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MindFire StudioPFL Direct Mail Platform
Likelihood to Recommend
5.0
(1 ratings)
9.2
(15 ratings)
Support Rating
-
(0 ratings)
9.2
(3 ratings)
Product Scalability
-
(0 ratings)
9.6
(3 ratings)
User Testimonials
MindFire StudioPFL Direct Mail Platform
Likelihood to Recommend
MindFireInc
Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Read full review
PFL
I have launched various sorts of direct mail campaigns with PFL, anything from large bulk sends (thousands of kits in a month) for more of an awareness/sales enablement play all the way to triggered direct mails that are going to very specific segments based on engagement with other campaigns or being part of a nurture program.
Read full review
Pros
MindFireInc
  • Mindfire provides a direct correlation to a print piece.
Read full review
PFL
  • Marketo & SFDC Integration, allowing visibility in to campaign results.
  • Providing direct mail options based on our campaigns and goals.
  • Sourcing all items for the direct mail, including being able to print all items (boxes/brochures/notes/etc.).
  • Variable, on-demand printing, to create customized pieces instead of static kits.
Read full review
Cons
MindFireInc
  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Read full review
PFL
  • Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
  • We've had instances of them sending out the wrong mailers based on the orders we've triggered.
  • Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.
Read full review
Support Rating
MindFireInc
No answers on this topic
PFL
Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
Read full review
Alternatives Considered
MindFireInc
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
Read full review
PFL
Unfortunately, we have decided to move away from PFL Hybrid Experience Platform and to Sendoso. In my opinion, the platform is more intuitive, and campaigns are easier to launch. We are able to move around funds instantaneously and get a project set up within a day. This is important because we have a smaller Demand Generation Marketing team, and being able to get campaigns launched with little hand-holding is critical.
Read full review
Scalability
MindFireInc
No answers on this topic
PFL
It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
Read full review
Return on Investment
MindFireInc
  • It has been a neutral experience
Read full review
PFL
  • Increased live webinar attendees that lead to booked meetings
  • Increased client satisfaction and rapport with sales teams and leadership
  • Increased pipeline generation from events we are a sponsor of
Read full review
ScreenShots

PFL Direct Mail Platform Screenshots

Screenshot of Use rules to automate relevant, personalized, and timely campaigns.Screenshot of Add direct mail to  automated marketing journeys. Use intent data to personalize and trigger the delivery of high-impact mailers and packages when it matters most.Screenshot of Tries to make prospects feel like the only prospect by using variable data to personalize each piece.Screenshot of Gives sales reps access to customizable, marketing-approved templates so they can personalize assets without jeopardizing brand.Screenshot of Sales reps can personalize the notecard when sending tactile marketing to a contact.Screenshot of 15-minute delivery notifications are used to contact prospect as they engage with the mail to increase response rates. Trigger a task or digital outreach upon direct mail delivery.