MindFire Studio vs PFL Hybrid Experience Platform

Likelihood to Recommend

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.

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Verified User

Employee in Marketing

Printing Company, 11-50 employees

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If you're working for an organization that wants to do direct mail as a tactic, [PFL Tactile Marketing Automation is] an acceptable basic solution. They can scope out mailers, price them, and help with fulfillment. But the end results of those mailers and the eye for quality has been questionable on occasion from my experience.

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Verified User

Director in Marketing

Internet Company, 201-500 employees

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Feature Rating Comparison

MindFire Studio

PFL Hybrid Experience Platform

WYSIWYG email editor

Ability to test dynamic content

Landing pages

List management

Triggered drip sequences

MindFire Studio

PFL Hybrid Experience Platform

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

MindFire Studio

PFL Hybrid Experience Platform

Calendaring

Event/webinar marketing

MindFire Studio

PFL Hybrid Experience Platform

Social sharing and campaigns

Social profile integration

MindFire Studio

PFL Hybrid Experience Platform

Dashboards

MindFire Studio

PFL Hybrid Experience Platform

API

Role-based workflow & approvals

Customizability

Pros

Mindfire provides a direct correlation to a print piece.

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Employee in Marketing

Printing Company, 11-50 employees

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Easy for sales to control direct mail.
Great at tracking success rates.

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Verified User

Contributor in Sales

Computer Software Company, 1001-5000 employees

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Cons

The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.

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Verified User

Employee in Marketing

Printing Company, 11-50 employees

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Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
We've had instances of them sending out the wrong mailers based on the orders we've triggered.
Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.

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Verified User

Director in Marketing

Internet Company, 201-500 employees

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Support Rating

No score

No answers yet

No answers on this topic

PFL Hybrid Experience Platform 8.0

Based on 1 answer

Support and account management is good, it can just take a while to go through all the steps to get something live

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Verified User

Manager in Marketing

Financial Services Company, 51-200 employees

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Alternatives Considered

Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.

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Verified User

Employee in Marketing

Printing Company, 11-50 employees

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I've never used any other competitive solutions.

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Verified User

Contributor in Sales

Computer Software Company, 1001-5000 employees

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Scalability

No score

No answers yet

No answers on this topic

PFL Hybrid Experience Platform 8.0

Based on 1 answer

It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.

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Verified User

Manager in Marketing

Financial Services Company, 51-200 employees

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Return on Investment

It has been a neutral experience

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Verified User

Employee in Marketing

Printing Company, 11-50 employees

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We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.

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Verified User

Director in Marketing

Internet Company, 201-500 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Starting at $10,000

Starting Price

—

Rating Summary

MindFire Studio

PFL Hybrid Experience Platform

MindFire Studio

PFL Hybrid Experience Platform

MindFire Studio

PFL Hybrid Experience Platform

Likelihood to Recommend

MindFire Studio

PFL Hybrid Experience Platform

Feature Rating Comparison

WYSIWYG email editor

Ability to test dynamic content

Landing pages

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

API

Role-based workflow & approvals

Customizability

Pros

MindFire Studio

PFL Hybrid Experience Platform

Cons

MindFire Studio

PFL Hybrid Experience Platform

Support Rating

MindFire Studio

PFL Hybrid Experience Platform

Alternatives Considered

MindFire Studio

PFL Hybrid Experience Platform

Scalability

MindFire Studio

PFL Hybrid Experience Platform

Return on Investment

MindFire Studio

PFL Hybrid Experience Platform

Screenshots

MindFire Studio

PFL Hybrid Experience Platform

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Rating Summary

Add comparison