What users are saying about
3 Ratings
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Score 6.5 out of 100
6 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

MindFire Studio

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Anonymous | TrustRadius Reviewer

PFL Hybrid Experience Platform

If you're working for an organization that wants to do direct mail as a tactic, [PFL Tactile Marketing Automation is] an acceptable basic solution. They can scope out mailers, price them, and help with fulfillment. But the end results of those mailers and the eye for quality has been questionable on occasion from my experience.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

MindFire Studio
4.0
PFL Hybrid Experience Platform
WYSIWYG email editor
MindFire Studio
2.0
PFL Hybrid Experience Platform
Ability to test dynamic content
MindFire Studio
3.0
PFL Hybrid Experience Platform
Landing pages
MindFire Studio
4.0
PFL Hybrid Experience Platform
List management
MindFire Studio
5.0
PFL Hybrid Experience Platform
Triggered drip sequences
MindFire Studio
6.0
PFL Hybrid Experience Platform

Lead Management

MindFire Studio
5.3
PFL Hybrid Experience Platform
Lead nurturing
MindFire Studio
5.0
PFL Hybrid Experience Platform
Lead scoring and grading
MindFire Studio
6.0
PFL Hybrid Experience Platform
Data quality management
MindFire Studio
5.0
PFL Hybrid Experience Platform
Automated sales alerts and tasks
MindFire Studio
5.0
PFL Hybrid Experience Platform

Campaign Management

MindFire Studio
5.0
PFL Hybrid Experience Platform
Calendaring
MindFire Studio
6.0
PFL Hybrid Experience Platform
Event/webinar marketing
MindFire Studio
4.0
PFL Hybrid Experience Platform

Social Media Marketing

MindFire Studio
4.0
PFL Hybrid Experience Platform
Social sharing and campaigns
MindFire Studio
4.0
PFL Hybrid Experience Platform
Social profile integration
MindFire Studio
4.0
PFL Hybrid Experience Platform

Reporting & Analytics

MindFire Studio
6.0
PFL Hybrid Experience Platform
Dashboards
MindFire Studio
6.0
PFL Hybrid Experience Platform

Platform & Infrastructure

MindFire Studio
4.3
PFL Hybrid Experience Platform
API
MindFire Studio
4.0
PFL Hybrid Experience Platform
Role-based workflow & approvals
MindFire Studio
5.0
PFL Hybrid Experience Platform
Customizability
MindFire Studio
4.0
PFL Hybrid Experience Platform

Pros

MindFire Studio

  • Mindfire provides a direct correlation to a print piece.
Anonymous | TrustRadius Reviewer

PFL Hybrid Experience Platform

  • Easy for sales to control direct mail.
  • Great at tracking success rates.
Anonymous | TrustRadius Reviewer

Cons

MindFire Studio

  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Anonymous | TrustRadius Reviewer

PFL Hybrid Experience Platform

  • Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
  • We've had instances of them sending out the wrong mailers based on the orders we've triggered.
  • Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.
Anonymous | TrustRadius Reviewer

Support Rating

MindFire Studio

No score
No answers yet
No answers on this topic

PFL Hybrid Experience Platform

PFL Hybrid Experience Platform 8.0
Based on 1 answer
Support and account management is good, it can just take a while to go through all the steps to get something live
Anonymous | TrustRadius Reviewer

Alternatives Considered

MindFire Studio

Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
Anonymous | TrustRadius Reviewer

PFL Hybrid Experience Platform

I've never used any other competitive solutions.
Anonymous | TrustRadius Reviewer

Scalability

MindFire Studio

No score
No answers yet
No answers on this topic

PFL Hybrid Experience Platform

PFL Hybrid Experience Platform 8.0
Based on 1 answer
It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
Anonymous | TrustRadius Reviewer

Return on Investment

MindFire Studio

  • It has been a neutral experience
Anonymous | TrustRadius Reviewer

PFL Hybrid Experience Platform

  • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

MindFire Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

PFL Hybrid Experience Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting at $10,000

Starting Price

Rating Summary

Likelihood to Recommend

MindFire Studio
5.0
PFL Hybrid Experience Platform
6.6

Support Rating

MindFire Studio
PFL Hybrid Experience Platform
8.0

Scalability

MindFire Studio
PFL Hybrid Experience Platform
8.0

Add comparison