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462 Ratings
3 Ratings
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Score 6.5 out of 100

Salesforce Marketing Cloud Email Studio

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462 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

MindFire Studio

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

MindFire Studio
4.0
Salesforce Marketing Cloud Email Studio
6.9
WYSIWYG email editor
MindFire Studio
2.0
Salesforce Marketing Cloud Email Studio
7.0
Ability to test dynamic content
MindFire Studio
3.0
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
MindFire Studio
4.0
Salesforce Marketing Cloud Email Studio
4.1
List management
MindFire Studio
5.0
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
MindFire Studio
6.0
Salesforce Marketing Cloud Email Studio
6.7
Dynamic content
MindFire Studio
Salesforce Marketing Cloud Email Studio
8.0
A/B testing
MindFire Studio
Salesforce Marketing Cloud Email Studio
7.9
Mobile optimization
MindFire Studio
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability reporting
MindFire Studio
Salesforce Marketing Cloud Email Studio
8.0

Lead Management

MindFire Studio
5.3
Salesforce Marketing Cloud Email Studio
Lead nurturing
MindFire Studio
5.0
Salesforce Marketing Cloud Email Studio
Lead scoring and grading
MindFire Studio
6.0
Salesforce Marketing Cloud Email Studio
Data quality management
MindFire Studio
5.0
Salesforce Marketing Cloud Email Studio
Automated sales alerts and tasks
MindFire Studio
5.0
Salesforce Marketing Cloud Email Studio

Campaign Management

MindFire Studio
5.0
Salesforce Marketing Cloud Email Studio
Calendaring
MindFire Studio
6.0
Salesforce Marketing Cloud Email Studio
Event/webinar marketing
MindFire Studio
4.0
Salesforce Marketing Cloud Email Studio

Social Media Marketing

MindFire Studio
4.0
Salesforce Marketing Cloud Email Studio
Social sharing and campaigns
MindFire Studio
4.0
Salesforce Marketing Cloud Email Studio
Social profile integration
MindFire Studio
4.0
Salesforce Marketing Cloud Email Studio

Reporting & Analytics

MindFire Studio
6.0
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
MindFire Studio
6.0
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
MindFire Studio
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
MindFire Studio
Salesforce Marketing Cloud Email Studio
2.7

Platform & Infrastructure

MindFire Studio
4.3
Salesforce Marketing Cloud Email Studio
API
MindFire Studio
4.0
Salesforce Marketing Cloud Email Studio
Role-based workflow & approvals
MindFire Studio
5.0
Salesforce Marketing Cloud Email Studio
Customizability
MindFire Studio
4.0
Salesforce Marketing Cloud Email Studio

Pros

MindFire Studio

  • Mindfire provides a direct correlation to a print piece.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

MindFire Studio

  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer | TrustRadius Reviewer

Likelihood to Renew

MindFire Studio

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

MindFire Studio

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

MindFire Studio

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 2 answers
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

MindFire Studio

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 4 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
Anonymous | TrustRadius Reviewer

Support Rating

MindFire Studio

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 10 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

Implementation Rating

MindFire Studio

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 4 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

MindFire Studio

Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Scalability

MindFire Studio

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

MindFire Studio

  • It has been a neutral experience
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle | TrustRadius Reviewer

Screenshots

Pricing Details

MindFire Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Rating Summary

Likelihood to Recommend

MindFire Studio
5.0
Salesforce Marketing Cloud Email Studio
7.2

Likelihood to Renew

MindFire Studio
Salesforce Marketing Cloud Email Studio
8.9

Usability

MindFire Studio
Salesforce Marketing Cloud Email Studio
7.8

Reliability and Availability

MindFire Studio
Salesforce Marketing Cloud Email Studio
9.0

Performance

MindFire Studio
Salesforce Marketing Cloud Email Studio
2.0

Support Rating

MindFire Studio
Salesforce Marketing Cloud Email Studio
1.0

Implementation Rating

MindFire Studio
Salesforce Marketing Cloud Email Studio
7.9

Scalability

MindFire Studio
Salesforce Marketing Cloud Email Studio
9.0

Add comparison