Mindmatrix vs. Omnisend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mindmatrix
Score 6.0 out of 10
N/A
Mindmatrix is a marketing automation platform encompassing asset management, marketing automation, sales enablement and channel marketing automation functionality.
$325
per month
Omnisend
Score 7.1 out of 10
N/A
Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.
$0
Pricing
MindmatrixOmnisend
Editions & Modules
Sales Enablement for Channel/Reps
$15
per user/per month
Sales Enablement for Franchisers and Retailers
$15
per user/per month
Sales Enablement for Direct Sales
$30
per user/per month
Sales Enablement for Multi Channel Enterprise
Contact sales team
Free plan
$0
Standard plan
$16
Pro plan
$59
Offerings
Pricing Offerings
MindmatrixOmnisend
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
More Pricing Information
Features
MindmatrixOmnisend
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mindmatrix
2.6
1 Ratings
Omnisend
7.1
5 Ratings
WYSIWYG email editor1.01 Ratings6.45 Ratings
Dynamic content1.81 Ratings7.35 Ratings
Ability to test dynamic content1.81 Ratings6.95 Ratings
Landing pages4.51 Ratings6.93 Ratings
A/B testing3.61 Ratings6.94 Ratings
Email deliverability reporting2.72 Ratings6.48 Ratings
List management3.61 Ratings7.75 Ratings
Triggered drip sequences1.81 Ratings9.03 Ratings
Mobile optimization00 Ratings6.93 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mindmatrix
3.9
1 Ratings
Omnisend
-
Ratings
Lead nurturing3.61 Ratings00 Ratings
Lead scoring and grading5.51 Ratings00 Ratings
Automated sales alerts and tasks2.71 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mindmatrix
5.0
1 Ratings
Omnisend
-
Ratings
Social sharing and campaigns5.51 Ratings00 Ratings
Social profile integration4.51 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mindmatrix
5.0
1 Ratings
Omnisend
6.3
5 Ratings
Dashboards5.51 Ratings6.44 Ratings
Standard reports4.51 Ratings6.45 Ratings
Custom reports00 Ratings6.02 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mindmatrix
1.4
1 Ratings
Omnisend
-
Ratings
API1.01 Ratings00 Ratings
Role-based workflow & approvals1.81 Ratings00 Ratings
Customizability1.81 Ratings00 Ratings
Integration with Salesforce.com1.01 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mindmatrix
-
Ratings
Omnisend
6.8
2 Ratings
Link Tracking00 Ratings7.32 Ratings
Image Validation00 Ratings6.72 Ratings
Inbox Display00 Ratings6.92 Ratings
Email Previews00 Ratings6.42 Ratings
User Ratings
MindmatrixOmnisend
Likelihood to Recommend
1.8
(1 ratings)
6.9
(5 ratings)
Likelihood to Renew
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
MindmatrixOmnisend
Likelihood to Recommend
Mindmatrix
I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
Read full review
Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Read full review
Pros
Mindmatrix
  • Drip campaigns ready to go for several Industries
Read full review
Omnisend
  • Provides a campaign booster to improve open and click rates
  • Gathering of post-sale customer feedback
  • Integrated SMS automation
  • Reduces manual tasks by use of pre-built marketing automation workflows.
Read full review
Cons
Mindmatrix
  • Navigation is confusing, not intuitive.
  • Creating and changing users must be done by a ticketing request.
  • Horrific support, all email and overseas, rarely talk to anyone.
  • There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
  • There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
Read full review
Omnisend
  • More options to customize emails.
  • Better customer service.
  • Email scheduling.
Read full review
Likelihood to Renew
Mindmatrix
There are a lot of bugs and poor design in this product.
Read full review
Omnisend
No answers on this topic
Alternatives Considered
Mindmatrix
I selected Mindmatrix solely based on the content they had available for our vertical.
Read full review
Omnisend
By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.
Read full review
Return on Investment
Mindmatrix
  • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
Read full review
Omnisend
  • Within the first month we has return customers placing larger orders.
  • Very easy for anyone on the team to set up, modify.
  • Reporting for management is easy.
Read full review