What users are saying about
2 Ratings
18 Ratings
2 Ratings
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Score 6 out of 100
18 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Mindmatrix

I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
Anonymous | TrustRadius Reviewer

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mindmatrix
2.6
Omnisend
6.9
WYSIWYG email editor
Mindmatrix
1.0
Omnisend
6.0
Dynamic content
Mindmatrix
1.8
Omnisend
7.1
Ability to test dynamic content
Mindmatrix
1.8
Omnisend
6.6
Landing pages
Mindmatrix
4.5
Omnisend
6.5
A/B testing
Mindmatrix
3.6
Omnisend
6.6
Email deliverability reporting
Mindmatrix
2.7
Omnisend
6.3
List management
Mindmatrix
3.6
Omnisend
7.7
Triggered drip sequences
Mindmatrix
1.8
Omnisend
9.0
Mobile optimization
Mindmatrix
Omnisend
6.5

Lead Management

Mindmatrix
3.9
Omnisend
Lead nurturing
Mindmatrix
3.6
Omnisend
Lead scoring and grading
Mindmatrix
5.5
Omnisend
Automated sales alerts and tasks
Mindmatrix
2.7
Omnisend

Social Media Marketing

Mindmatrix
5.0
Omnisend
Social sharing and campaigns
Mindmatrix
5.5
Omnisend
Social profile integration
Mindmatrix
4.5
Omnisend

Reporting & Analytics

Mindmatrix
5.0
Omnisend
5.9
Dashboards
Mindmatrix
5.5
Omnisend
6.0
Standard reports
Mindmatrix
4.5
Omnisend
6.2
Custom reports
Mindmatrix
Omnisend
5.5

Platform & Infrastructure

Mindmatrix
1.4
Omnisend
API
Mindmatrix
1.0
Omnisend
Role-based workflow & approvals
Mindmatrix
1.8
Omnisend
Customizability
Mindmatrix
1.8
Omnisend
Integration with Salesforce.com
Mindmatrix
1.0
Omnisend

Pre-Send Testing

Mindmatrix
Omnisend
6.5
Link Tracking
Mindmatrix
Omnisend
7.0
Image Validation
Mindmatrix
Omnisend
6.5
Inbox Display
Mindmatrix
Omnisend
6.5
Email Previews
Mindmatrix
Omnisend
6.0

Pros

Mindmatrix

  • Drip campaigns ready to go for several Industries
Anonymous | TrustRadius Reviewer

Omnisend

  • Provides a campaign booster to improve open and click rates
  • Gathering of post-sale customer feedback
  • Integrated SMS automation
  • Reduces manual tasks by use of pre-built marketing automation workflows.
Daniel Cooper | TrustRadius Reviewer

Cons

Mindmatrix

  • Navigation is confusing, not intuitive.
  • Creating and changing users must be done by a ticketing request.
  • Horrific support, all email and overseas, rarely talk to anyone.
  • There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
  • There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
Anonymous | TrustRadius Reviewer

Omnisend

  • More options to customize emails.
  • Better customer service.
  • Email scheduling.
Tatiana Balletti | TrustRadius Reviewer

Likelihood to Renew

Mindmatrix

Mindmatrix 1.0
Based on 1 answer
There are a lot of bugs and poor design in this product.
Anonymous | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Alternatives Considered

Mindmatrix

I selected Mindmatrix solely based on the content they had available for our vertical.
Anonymous | TrustRadius Reviewer

Omnisend

By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.
Anonymous | TrustRadius Reviewer

Return on Investment

Mindmatrix

  • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
Anonymous | TrustRadius Reviewer

Omnisend

  • Within the first month we has return customers placing larger orders.
  • Very easy for anyone on the team to set up, modify.
  • Reporting for management is easy.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Mindmatrix

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$325 per month

Mindmatrix Editions & Modules

Edition
Sales Enablement for Direct Sales$301
Sales Enablement for Channel/Reps$151
Sales Enablement for Franchisers and Retailers$151
Sales Enablement for Multi Channel EnterpriseContact sales team
  1. per user/per month
  2. none
Additional Pricing Details

Omnisend

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16

Starting Price

$0

Omnisend Editions & Modules

Edition
Free plan$0
Pro plan$59
Standard plan$16
  1. none
Additional Pricing Details
Omnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.

Rating Summary

Likelihood to Recommend

Mindmatrix
1.8
Omnisend
6.8

Likelihood to Renew

Mindmatrix
1.0
Omnisend

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