Mindmatrix is a marketing automation platform encompassing asset management, marketing automation, sales enablement and channel marketing automation functionality.
$325
per month
Omnisend
Score 7.1 out of 10
N/A
Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.
I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Creating and changing users must be done by a ticketing request.
Horrific support, all email and overseas, rarely talk to anyone.
There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.
