Mindmatrix Bridge vs. Terminus ABM Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mindmatrix Bridge
Score 6.0 out of 10
Enterprise companies (1,001+ employees)
Mindmatrix is a marketing automation platform encompassing asset management, marketing automation, sales enablement and channel marketing automation functionality.
$499
per month
Terminus ABM Platform
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…N/A
Pricing
Mindmatrix BridgeTerminus ABM Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Mindmatrix BridgeTerminus ABM Platform
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsNo Cost POC environment which provides the ability to validate key business requirements prior to making a buying decision. Pay for what's consume with Mindmatrix's "Active Pricing" model All Mindmatrix products include unlimited marketing and sales support with the Bridge channel partner marketing software.
More Pricing Information
Community Pulse
Mindmatrix BridgeTerminus ABM Platform
Top Pros
Top Cons
Features
Mindmatrix BridgeTerminus ABM Platform
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mindmatrix Bridge
5.0
1 Ratings
14% below category average
Terminus ABM Platform
-
Ratings
Dashboards5.51 Ratings00 Ratings
Standard reports4.51 Ratings00 Ratings
Best Alternatives
Mindmatrix BridgeTerminus ABM Platform
Small Businesses

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Medium-sized Companies
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Score 8.4 out of 10
LeanData
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Score 9.7 out of 10
Enterprises
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Score 8.4 out of 10
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Folloze
Score 9.4 out of 10
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User Ratings
Mindmatrix BridgeTerminus ABM Platform
Likelihood to Recommend
1.8
(1 ratings)
8.1
(30 ratings)
Likelihood to Renew
1.0
(1 ratings)
9.0
(3 ratings)
User Testimonials
Mindmatrix BridgeTerminus ABM Platform
Likelihood to Recommend
Mindmatrix
I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
Read full review
Terminus
Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
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Pros
Mindmatrix
  • Drip campaigns ready to go for several Industries
Read full review
Terminus
  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
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Cons
Mindmatrix
  • Navigation is confusing, not intuitive.
  • Creating and changing users must be done by a ticketing request.
  • Horrific support, all email and overseas, rarely talk to anyone.
  • There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
  • There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
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Terminus
  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
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Likelihood to Renew
Mindmatrix
There are a lot of bugs and poor design in this product.
Read full review
Terminus
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
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Alternatives Considered
Mindmatrix
I selected Mindmatrix solely based on the content they had available for our vertical.
Read full review
Terminus
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
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Return on Investment
Mindmatrix
  • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
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Terminus
  • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
  • 900% increase in deal size after using chat with our advertising campaigns
  • 50% higher attendance for our events when leveraging our intent data for targeting
Read full review
ScreenShots

Mindmatrix Bridge Screenshots

Screenshot of Partner Relationship ManagementScreenshot of Partner marketingScreenshot of Partner PortalScreenshot of Partner Locator

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.