Mindmatrix vs. Terminus ABM Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mindmatrix
Score 6.0 out of 10
N/A
Mindmatrix is a marketing automation platform encompassing asset management, marketing automation, sales enablement and channel marketing automation functionality.
$325
per month
Terminus ABM Platform
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
Terminus states that lead-focused strategies were built for another era and traditional marketing playbooks aren’t working anymore. To revitalize the role of marketing as a revenue engine is to engage target accounts across the entire customer lifecycle. So Terminus empowers marketers to surround ideal customers with multi-channel experiences fueled by first-party data, advertising, and a scalable ABM approach. Terminus's goals include: Powering the Revenue Flywheel…N/A
Pricing
MindmatrixTerminus ABM Platform
Editions & Modules
Sales Enablement for Channel/Reps
$15
per user/per month
Sales Enablement for Franchisers and Retailers
$15
per user/per month
Sales Enablement for Direct Sales
$30
per user/per month
Sales Enablement for Multi Channel Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
MindmatrixTerminus ABM Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
MindmatrixTerminus ABM Platform
Top Pros
Top Cons
Features
MindmatrixTerminus ABM Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mindmatrix
2.6
1 Ratings
98% below category average
Terminus ABM Platform
-
Ratings
WYSIWYG email editor1.01 Ratings00 Ratings
Dynamic content1.81 Ratings00 Ratings
Ability to test dynamic content1.81 Ratings00 Ratings
Landing pages4.51 Ratings00 Ratings
A/B testing3.61 Ratings00 Ratings
Email deliverability reporting2.72 Ratings00 Ratings
List management3.61 Ratings00 Ratings
Triggered drip sequences1.81 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mindmatrix
3.9
1 Ratings
64% below category average
Terminus ABM Platform
-
Ratings
Lead nurturing3.61 Ratings00 Ratings
Lead scoring and grading5.51 Ratings00 Ratings
Automated sales alerts and tasks2.71 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mindmatrix
5.0
1 Ratings
39% below category average
Terminus ABM Platform
-
Ratings
Social sharing and campaigns5.51 Ratings00 Ratings
Social profile integration4.51 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mindmatrix
5.0
1 Ratings
39% below category average
Terminus ABM Platform
-
Ratings
Dashboards5.51 Ratings00 Ratings
Standard reports4.51 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mindmatrix
1.4
1 Ratings
136% below category average
Terminus ABM Platform
-
Ratings
API1.01 Ratings00 Ratings
Role-based workflow & approvals1.81 Ratings00 Ratings
Customizability1.81 Ratings00 Ratings
Integration with Salesforce.com1.01 Ratings00 Ratings
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MindmatrixTerminus ABM Platform
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Medium-sized Companies
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User Ratings
MindmatrixTerminus ABM Platform
Likelihood to Recommend
1.8
(1 ratings)
8.2
(30 ratings)
Likelihood to Renew
1.0
(1 ratings)
9.0
(3 ratings)
User Testimonials
MindmatrixTerminus ABM Platform
Likelihood to Recommend
Mindmatrix
I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
Read full review
Terminus
Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
Read full review
Pros
Mindmatrix
  • Drip campaigns ready to go for several Industries
Read full review
Terminus
  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
Read full review
Cons
Mindmatrix
  • Navigation is confusing, not intuitive.
  • Creating and changing users must be done by a ticketing request.
  • Horrific support, all email and overseas, rarely talk to anyone.
  • There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
  • There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
Read full review
Terminus
  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
Read full review
Likelihood to Renew
Mindmatrix
There are a lot of bugs and poor design in this product.
Read full review
Terminus
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
Read full review
Alternatives Considered
Mindmatrix
I selected Mindmatrix solely based on the content they had available for our vertical.
Read full review
Terminus
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
Read full review
Return on Investment
Mindmatrix
  • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
Read full review
Terminus
  • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
  • 900% increase in deal size after using chat with our advertising campaigns
  • 50% higher attendance for our events when leveraging our intent data for targeting
Read full review
ScreenShots

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Engage accounts earlier with precision display and LinkedIn advertising. Get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Activate the Sales team with Account Insights and help sales teams set more qualified meetings with ABM.

Sales is a numbers game – every activity needs to be optimized for the highest likelihood of getting a response, adding value, and building prospect interest. That means everything from when you send, to what you send, to who you send it to.

Turn your ABM data into your SDR’s best bet on who to contact, how to personalize, and when to drive for that meeting.