Likelihood to Recommend As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
Read full review This is our second testing platform, and is by far the best we have leveraged. Its intuitive in how you are able to build tests. Tracking is easy to set up within the visual editor or as a capability in URL tracking. The reporting tab does need more filtering capabilities for custom metrics.
Read full review Pros Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams. The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high. I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary. The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties. Read full review Considers every kind of experiment from simple code change, code additions, code removal, javascript functions, CSS changes, and split landing redirects. Very friendly UC interface for easy navigation of implementation of pages, click events, experiment set up, and metric set up. The ability to let me know when something has reach stat sig without having to do complicated math on my own ability to carry UTM parameters through landing page redirects with a click of a button. Read full review Cons Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online. A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful. Read full review Hard to use extensions without some knowledge of HTML/CSS Inconsistent user counts between GA & Optimizely when it comes to calculating MAUs, hard to be able to forecast budget and overages when our source of truth (GA) differs from our testing platform (Optimizely) Impressions model doesn't support scaling personalization experiences - hard to run a serious data driven testing program when you have to cut tests short before 14 days (ideal length to get to any statistical read) in order to save on impressions Read full review Likelihood to Renew It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
Read full review Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Read full review Usability great, slick and clean interface
Read full review Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
Read full review Reliability and Availability I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
Read full review Performance I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
Read full review Support Rating We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
Read full review They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Read full review Online Training Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Read full review The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
Read full review Implementation Rating Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
Read full review In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
Read full review Alternatives Considered There was not really any other competitors for this specific use case that had a chance We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users Other solutions out there seemed to be too expensive and this was the most recommended Heap seemed to be the best OTHER option but didn't take the time to evaluate Read full review Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
Read full review Scalability While granted, I am not the one making the changes to deploy the software; it seems basically as simple as placing the optimized snippet on your site. If you place it in the header, it should reach across your entire site easily. I do think the test setup can be a bit temperamental at times, and having too many cooks in the kitchen can lead to errors. So, I would caution how many people have the access needed to make actual changes.
Read full review Return on Investment We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate. We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far) We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working. Read full review Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows. Risk mitigation: Testing into full site redesigns has saved clients millions of dollars. Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line. Read full review ScreenShots Optimizely Web Experimentation Screenshots