What users are saying about
123 Ratings
34 Ratings
123 Ratings
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Score 8.3 out of 100
34 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Mixpanel

Mixpanel is perfect for analytics reports where event and user data for a platform are important. For bootstrapping or economical companies looking for a reliable but free platform, Mixpanel should be the best option as they cover a lot of analytical ground. This is also perfect for SaaS companies, both small and big.
Manan Vora | TrustRadius Reviewer

Periscope Data

If you are a technology company that is reliant of accessible data then this is the platform for you. We work with over 10,000 clients with an average of a couple hundred data point per client on any given day. If your volume of reporting and metrics is not at that level yet, it may not be as useful (or, rather, may overload you with information that distracts from your specifics). The use of charts and vanity metrics, however, is incredibly useful for everyone from sales to marketing and everything in between. It helps make data actionable
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Mixpanel
Periscope Data
9.1
Pixel Perfect reports
Mixpanel
Periscope Data
8.8
Customizable dashboards
Mixpanel
Periscope Data
9.6
Report Formatting Templates
Mixpanel
Periscope Data
8.9

Ad-hoc Reporting

Mixpanel
Periscope Data
8.9
Drill-down analysis
Mixpanel
Periscope Data
8.3
Formatting capabilities
Mixpanel
Periscope Data
8.6
Integration with R or other statistical packages
Mixpanel
Periscope Data
9.0
Report sharing and collaboration
Mixpanel
Periscope Data
9.7

Report Output and Scheduling

Mixpanel
Periscope Data
8.6
Publish to Web
Mixpanel
Periscope Data
8.5
Publish to PDF
Mixpanel
Periscope Data
8.8
Report Versioning
Mixpanel
Periscope Data
8.2
Report Delivery Scheduling
Mixpanel
Periscope Data
9.1
Delivery to Remote Servers
Mixpanel
Periscope Data
8.2

Data Discovery and Visualization

Mixpanel
Periscope Data
9.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
Mixpanel
Periscope Data
9.3
Location Analytics / Geographic Visualization
Mixpanel
Periscope Data
9.6
Predictive Analytics
Mixpanel
Periscope Data
8.1

Pros

Mixpanel

  • Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
  • Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
  • Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
  • Mixpanel has flexible plans that work for smaller startups as well.
  • Their documentation is top notch.
Frank Ramirez | TrustRadius Reviewer

Periscope Data

  • Rapid deployment of polished T-SQL-based data visualization charts and dashboards. Periscope supports a variety of database technologies, and allows users to write custom queries to display data.
  • Included caching to reduce server load.
  • Outstanding customer service/support, with expert advice as needed.
  • Constant updates and new features.
  • Built-in SQL formatters take the pain out of manipulating date/time objects.
Brian Kichler | TrustRadius Reviewer

Cons

Mixpanel

  • I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
  • The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
  • I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
Anonymous | TrustRadius Reviewer

Periscope Data

  • Some of the dashboards can be slow to load; especially when they have lots of features and widgets.
  • The software could be made a little easier for people that don't have a data or programming background.
  • It is pricey so not a great option for small companies or research/home projects.
Adam Montgomery | TrustRadius Reviewer

Likelihood to Renew

Mixpanel

Mixpanel 8.2
Based on 12 answers
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
Anonymous | TrustRadius Reviewer

Periscope Data

No score
No answers yet
No answers on this topic

Usability

Mixpanel

Mixpanel 9.0
Based on 1 answer
great, slick and clean interface
Anonymous | TrustRadius Reviewer

Periscope Data

Periscope Data 9.0
Based on 1 answer
It could be used easily by business users once they understand basic SQL and the dataset; they could perform customized query according to their needs, without having to ask analysts repeatedly to provide them. The support team is quite responsive, and they could also help directly to make your erroneous dashboard run smoothly.
Anonymous | TrustRadius Reviewer

Support Rating

Mixpanel

Mixpanel 8.2
Based on 7 answers
I think it’s a decent solution, but there has to be something better out there. I don’t trust that everything it’s tracking is accurate, which is problematic when your company is essentially using it as a customer relationship management tool. Mixpanel also used to provide live chat support and then they recently took it away, making it harder to get the support we need.
Anonymous | TrustRadius Reviewer

Periscope Data

No score
No answers yet
No answers on this topic

Online Training

Mixpanel

Mixpanel 8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright | TrustRadius Reviewer

Periscope Data

No score
No answers yet
No answers on this topic

Implementation Rating

Mixpanel

Mixpanel 8.9
Based on 3 answers
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
Anonymous | TrustRadius Reviewer

Periscope Data

No score
No answers yet
No answers on this topic

Alternatives Considered

Mixpanel

Haven't used any direct competitors at the moment as they didn't exist when we first started using MP. That said, it looks like there are a lot of new up-and-coming tools which will be able to do certain things better than mixpanel - if not all of them. Examples include Hotjar, FullStory, and potentially some home-built tools which will funnel data into a centralized data warehouse we can query with SQL. Not being able to use SQL in Mixpanel is a HUGE detriment and could serve as a key reason for dropping the product as soon as a viable alternative appears.
Anonymous | TrustRadius Reviewer

Periscope Data

Periscope is by far the best we looked at - I was evaluating as a user, not the primary decision maker, and user interface and ease of use was the primary factor in my decision. It is very easy to navigate and manipulate, and has an overall very polished view
Anonymous | TrustRadius Reviewer

Return on Investment

Mixpanel

  • Better customer service - we can better understand our individual customers by quickly viewing their Mixpanel profile. It also saves us a lot of time because we don't need to ask them as many questions (such as what browser they use) in order to resolve their issue.
  • Conversion rates - we have significantly increased our conversion rates from users first landing on the website to filling out their contact details to join the website. As a result, we are able to spend more money on our digital advertising and thus we can acquire more users per day.
Anonymous | TrustRadius Reviewer

Periscope Data

  • Positive Impact: Before Periscope Data was available to my department, I had to search through the Que in Smile Check for the cases that were low hanging fruit. Now Periscope pulls that data and that data only from those Ques and I am able to use the filters for better accuracy.
Marisa Henegar | TrustRadius Reviewer

Pricing Details

Mixpanel

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Periscope Data

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mixpanel
8.3
Periscope Data
8.4

Likelihood to Renew

Mixpanel
8.2
Periscope Data

Usability

Mixpanel
9.0
Periscope Data
9.0

Support Rating

Mixpanel
8.2
Periscope Data

Online Training

Mixpanel
8.0
Periscope Data

Implementation Rating

Mixpanel
8.9
Periscope Data

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