What users are saying about
123 Ratings
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Score 8.3 out of 100
69 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Mixpanel

Mixpanel is perfect for analytics reports where event and user data for a platform are important. For bootstrapping or economical companies looking for a reliable but free platform, Mixpanel should be the best option as they cover a lot of analytical ground. This is also perfect for SaaS companies, both small and big.
Manan Vora | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mixpanel
Twilio SendGrid Marketing Campaigns
7.8
WYSIWYG email editor
Mixpanel
Twilio SendGrid Marketing Campaigns
7.8
Dynamic content
Mixpanel
Twilio SendGrid Marketing Campaigns
7.7
Ability to test dynamic content
Mixpanel
Twilio SendGrid Marketing Campaigns
7.5
Landing pages
Mixpanel
Twilio SendGrid Marketing Campaigns
6.9
A/B testing
Mixpanel
Twilio SendGrid Marketing Campaigns
7.5
Mobile optimization
Mixpanel
Twilio SendGrid Marketing Campaigns
8.1
Email deliverability reporting
Mixpanel
Twilio SendGrid Marketing Campaigns
9.0
List management
Mixpanel
Twilio SendGrid Marketing Campaigns
8.1
Triggered drip sequences
Mixpanel
Twilio SendGrid Marketing Campaigns
7.4

Reporting & Analytics

Mixpanel
Twilio SendGrid Marketing Campaigns
7.4
Dashboards
Mixpanel
Twilio SendGrid Marketing Campaigns
8.1
Standard reports
Mixpanel
Twilio SendGrid Marketing Campaigns
7.7
Custom reports
Mixpanel
Twilio SendGrid Marketing Campaigns
6.4

Pros

Mixpanel

  • Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
  • Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
  • Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
  • Mixpanel has flexible plans that work for smaller startups as well.
  • Their documentation is top notch.
Frank Ramirez | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

  • Ease of Use - SendGrid is really very easy to use, from creation of emails to the actual delivery. This is helpful because in instances where our marketing team members are busy with other projects, an admin like myself can easily come in to assist.
  • Statistics - The reporting functionality is great for us too as it gives us insight as to performance of our emails which helps greatly in optimizing.
  • Customer Service - The SendGrid team has always been helpful with regards to best practices, new products coming out and answering any questions that we may have.
Anonymous | TrustRadius Reviewer

Cons

Mixpanel

  • I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
  • The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
  • I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
Anonymous | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

  • The unsubscribing and cleaning the lists is a pain. You need to use a special tool to collect all your bounced, reported, unsubscribed, blocked, and invalid emails and then you create a separate list with them to delete it (along with all the emails that match the ones in the list)... Can we make it a bit simpler?
  • When you're creating/editing a marketing email, if you get into HTML code, it ceases to be a nice text WYSIWYG block and instead, you have to edit it ONLY in HTML from now on :( If I want to clear the trash in the code, it doesn't mean I want to switch to code-only.
  • Perhaps it's Chrome, but the layout is buggy. For example, when I edit a marketing email and I scroll down the email, the part of the screen that has the tools for editing the text is covered by the text of my email.
Zee Gimon | TrustRadius Reviewer

Likelihood to Renew

Mixpanel

Mixpanel 8.2
Based on 12 answers
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
Anonymous | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

No score
No answers yet
No answers on this topic

Usability

Mixpanel

Mixpanel 9.0
Based on 1 answer
great, slick and clean interface
Anonymous | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

Twilio SendGrid Marketing Campaigns 7.0
Based on 1 answer
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon | TrustRadius Reviewer

Support Rating

Mixpanel

Mixpanel 8.2
Based on 7 answers
I think it’s a decent solution, but there has to be something better out there. I don’t trust that everything it’s tracking is accurate, which is problematic when your company is essentially using it as a customer relationship management tool. Mixpanel also used to provide live chat support and then they recently took it away, making it harder to get the support we need.
Anonymous | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

Twilio SendGrid Marketing Campaigns 8.9
Based on 2 answers
I've reached out to SendGrid support few times. Each time my issue was able to be resolved by the first rep that responded and was solved within 24 hours (if not 1 hour).
Megan Kratzman | TrustRadius Reviewer

Online Training

Mixpanel

Mixpanel 8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

No score
No answers yet
No answers on this topic

Implementation Rating

Mixpanel

Mixpanel 8.9
Based on 3 answers
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
Anonymous | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

No score
No answers yet
No answers on this topic

Alternatives Considered

Mixpanel

Haven't used any direct competitors at the moment as they didn't exist when we first started using MP. That said, it looks like there are a lot of new up-and-coming tools which will be able to do certain things better than mixpanel - if not all of them. Examples include Hotjar, FullStory, and potentially some home-built tools which will funnel data into a centralized data warehouse we can query with SQL. Not being able to use SQL in Mixpanel is a HUGE detriment and could serve as a key reason for dropping the product as soon as a viable alternative appears.
Anonymous | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

We also have Kartra, which is not in your list. Seriously, if I’m running the campaign, it’s SendGrid. I’m not a tech guy, but I can use it and can even design something and get the HTML code out if I need to.My biggest gripe is that it’s so hard to move data across platforms, but I understand that’s GDPR driven, not compatibility.
Brad Emery- CEO The Aimviva Travel Club | TrustRadius Reviewer

Return on Investment

Mixpanel

  • Better customer service - we can better understand our individual customers by quickly viewing their Mixpanel profile. It also saves us a lot of time because we don't need to ask them as many questions (such as what browser they use) in order to resolve their issue.
  • Conversion rates - we have significantly increased our conversion rates from users first landing on the website to filling out their contact details to join the website. As a result, we are able to spend more money on our digital advertising and thus we can acquire more users per day.
Anonymous | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

  • Being a part of SendGrid we have a 12-month credit because we participated in an accelerator program. When we get off the program we expect to pay around $150/month. This is a tiny amount compared to money we would have been paying with ActiveCampaign or MailChimp. SendGrid has saved us tons of money as we continue to grow.
  • With SendGrid we are now able to determine which promotional and transactional emails are working. In terms of open rate, CTR, A/B testing subject lines, copy, etc. We also are able get excellent support whenever we have a question or issue with our account.
  • Being a mobile app company at first, retention is a major KPI. With SendGrid we launched a new onboarding email that sends a drip welcome sequence to our users. With this new email sequence we have increased our 1-week retention from 8% to 17%.
Sam Lepak | TrustRadius Reviewer

Pricing Details

Mixpanel

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio SendGrid Marketing Campaigns

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mixpanel
8.3
Twilio SendGrid Marketing Campaigns
8.2

Likelihood to Renew

Mixpanel
8.2
Twilio SendGrid Marketing Campaigns

Usability

Mixpanel
9.0
Twilio SendGrid Marketing Campaigns
7.0

Support Rating

Mixpanel
8.2
Twilio SendGrid Marketing Campaigns
8.9

Online Training

Mixpanel
8.0
Twilio SendGrid Marketing Campaigns

Implementation Rating

Mixpanel
8.9
Twilio SendGrid Marketing Campaigns

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