What users are saying about
2 Ratings
45 Ratings
2 Ratings
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Score 6.5 out of 100
45 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100

Likelihood to Recommend

MixRank

If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
Anonymous | TrustRadius Reviewer

TapClicks

When you have multiple platforms you are pulling data from, TapClicks is perfect for you. If you don't have many platforms, or you don't have many clients who need to see their data in real time it might not be needed.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

MixRank
6.9
TapClicks
Advanced search
MixRank
7.5
TapClicks
Identification of new leads
MixRank
5.5
TapClicks
List quality
MixRank
6.5
TapClicks
List upload/download
MixRank
7.5
TapClicks
Ideal customer targeting
MixRank
7.0
TapClicks
Load time/data access
MixRank
7.5
TapClicks

Sales Intelligence Data Standards

MixRank
5.8
TapClicks
Contact information
MixRank
6.0
TapClicks
Company information
MixRank
5.0
TapClicks
Industry information
MixRank
6.5
TapClicks

Data Augmentation & Lead Qualification

MixRank
6.3
TapClicks
Lead qualification process
MixRank
6.0
TapClicks
Smart lists and recommendations
MixRank
6.5
TapClicks
Salesforce integration
MixRank
5.0
TapClicks
Company/business profiles
MixRank
5.5
TapClicks
Alerts and reminders
MixRank
8.5
TapClicks
Data hygiene
MixRank
5.5
TapClicks
Automatic data refresh
MixRank
6.5
TapClicks
Tags
MixRank
6.5
TapClicks
Filters and segmentation
MixRank
6.5
TapClicks

Pros

MixRank

  • Easy to use UI
  • Has a pretty good range of support for iOS, Android and mobile web.
  • Lists are easy to pull
  • Good customer support.
Anonymous | TrustRadius Reviewer

TapClicks

  • Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
  • Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
  • Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
Melissa Telsrow | TrustRadius Reviewer

Cons

MixRank

  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
Anonymous | TrustRadius Reviewer

TapClicks

  • Missing some configuration of metrics, timelines, reporting.
  • Bugs happen regularly, though this is offset by quick patches and lots of new features all the time.
  • Ability to hide reporting sources and widgets when they don't have any data. This should be automatic.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

MixRank

No score
No answers yet
No answers on this topic

TapClicks

TapClicks 9.1
Based on 1 answer
TapClicks is a must have for our agency clients
Dan Nichols | TrustRadius Reviewer

Usability

MixRank

No score
No answers yet
No answers on this topic

TapClicks

TapClicks 7.3
Based on 1 answer
See previous answers
Simon Gould. Founder. Sydney Digital | TrustRadius Reviewer

Alternatives Considered

MixRank

Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
Anonymous | TrustRadius Reviewer

TapClicks

We have not used a similar dashboard service. We selected TapClicks because of an internal employee who previously worked with the company. Once familiarizing yourself with the product, it can be extremely helpful for digital marketers in creating dashboards and presenting their data.
Anonymous | TrustRadius Reviewer

Return on Investment

MixRank

  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
Anonymous | TrustRadius Reviewer

TapClicks

  • Able to easily create a single dashboard with KPI to send to our clients.
  • Increased our ROI in terms of limiting employee hours on preparing dashboards.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

MixRank

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TapClicks

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

MixRank
6.5
TapClicks
5.2

Likelihood to Renew

MixRank
TapClicks
9.1

Usability

MixRank
TapClicks
7.3

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