What users are saying about
2 Ratings
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Top Rated
632 Ratings
2 Ratings
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Score 6.5 out of 100

ZoomInfo

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Top Rated
632 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

MixRank

If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
Anonymous | TrustRadius Reviewer

ZoomInfo

ZoomInfo is great for companies looking to add another great tool to your sales, marketing, and potentially data team's arsenal. That said, if you're looking for clients that are startups, are small businesses (less than 10M in revenue, less than 10 employees, etc.) - it may not be the best fit for now
Katie Carlson | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

MixRank
6.9
ZoomInfo
7.9
Advanced search
MixRank
7.5
ZoomInfo
8.1
Identification of new leads
MixRank
5.5
ZoomInfo
8.0
List quality
MixRank
6.5
ZoomInfo
7.7
List upload/download
MixRank
7.5
ZoomInfo
7.5
Ideal customer targeting
MixRank
7.0
ZoomInfo
7.9
Load time/data access
MixRank
7.5
ZoomInfo
8.1

Sales Intelligence Data Standards

MixRank
5.8
ZoomInfo
8.0
Contact information
MixRank
6.0
ZoomInfo
7.9
Company information
MixRank
5.0
ZoomInfo
8.2
Industry information
MixRank
6.5
ZoomInfo
7.9

Data Augmentation & Lead Qualification

MixRank
6.3
ZoomInfo
7.8
Lead qualification process
MixRank
6.0
ZoomInfo
8.0
Smart lists and recommendations
MixRank
6.5
ZoomInfo
7.4
Salesforce integration
MixRank
5.0
ZoomInfo
8.1
Company/business profiles
MixRank
5.5
ZoomInfo
8.2
Alerts and reminders
MixRank
8.5
ZoomInfo
7.8
Data hygiene
MixRank
5.5
ZoomInfo
7.3
Automatic data refresh
MixRank
6.5
ZoomInfo
7.5
Tags
MixRank
6.5
ZoomInfo
7.4
Filters and segmentation
MixRank
6.5
ZoomInfo
8.2

Sales Intelligence Email Features

MixRank
ZoomInfo
7.0
Sales email templates
MixRank
ZoomInfo
8.0
Append emails to records
MixRank
ZoomInfo
5.9

Pros

MixRank

  • Easy to use UI
  • Has a pretty good range of support for iOS, Android and mobile web.
  • Lists are easy to pull
  • Good customer support.
Anonymous | TrustRadius Reviewer

ZoomInfo

  • Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
  • Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
  • Provides information on a network of individuals to target your outreach.
Amanda Richards | TrustRadius Reviewer

Cons

MixRank

  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
Anonymous | TrustRadius Reviewer

ZoomInfo

  • Often I run into people who are no longer with that company. There is no way to flag for errors or make changes.
  • Often there are people who are not in ZoomInfo.
  • ZoomInfo can't import data from its website on the lower version of Salesforce.
  • The Salesforce version of ZoomInfo is more difficult to use. I find I often have to import one person at a time.
  • I have huge pressure to perform better because the cost is so high for this product.
Dan Sherman | TrustRadius Reviewer

Likelihood to Renew

MixRank

No score
No answers yet
No answers on this topic

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Alternatives Considered

MixRank

Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
Anonymous | TrustRadius Reviewer

ZoomInfo

I honestly haven't used anything quite similar to ZoomInfo except for LinkedIn Sales Navigator (which seems to be the most similar thing to ZoomInfo - but it's still wildly different). I typically find relevant contacts on LinkedIn, but then to actually get their contact info, there's nothing I've ever used that is even close to ZoomInfo in terms of quality or depth of data and accuracy.
David Schwartz | TrustRadius Reviewer

Return on Investment

MixRank

  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
Anonymous | TrustRadius Reviewer

ZoomInfo

  • I have been able to call more prospects and email them faster since I was able to find their info easily.
  • A lot of times I will spend more time than necessary trying to verify where someone works because I'm not sure of the validity of the data on ZoomInfo.
  • I have been able to grow my own territory's prospect list because I can now add phone numbers and emails in an effective manner.
Erika M. Barth | TrustRadius Reviewer

Pricing Details

MixRank

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

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