MixRank vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MixRank
Score 6.5 out of 10
N/A
MixRank is a sales intelligence software solution offered by MixRank.N/A
ZoomInfo Sales
Score 8.1 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
MixRankZoomInfo Sales
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MixRankZoomInfo Sales
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MixRankZoomInfo Sales
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
MixRankZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
MixRank
6.9
2 Ratings
9% below category average
ZoomInfo Sales
7.6
657 Ratings
0% above category average
Advanced search7.52 Ratings7.8650 Ratings
Identification of new leads5.52 Ratings7.7612 Ratings
List quality6.52 Ratings7.1638 Ratings
List upload/download7.52 Ratings7.9601 Ratings
Ideal customer targeting7.02 Ratings7.6605 Ratings
Load time/data access7.52 Ratings7.9628 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
MixRank
5.8
2 Ratings
26% below category average
ZoomInfo Sales
7.5
651 Ratings
0% below category average
Contact information6.02 Ratings7.2650 Ratings
Company information5.02 Ratings7.7646 Ratings
Industry information6.52 Ratings7.7621 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
MixRank
6.3
2 Ratings
16% below category average
ZoomInfo Sales
7.4
637 Ratings
0% above category average
Lead qualification process6.02 Ratings8.052 Ratings
Smart lists and recommendations6.52 Ratings7.452 Ratings
Salesforce integration5.02 Ratings8.1433 Ratings
Company/business profiles5.52 Ratings7.5605 Ratings
Alerts and reminders8.52 Ratings7.3406 Ratings
Data hygiene5.52 Ratings6.5575 Ratings
Automatic data refresh6.52 Ratings6.7494 Ratings
Tags6.52 Ratings7.3431 Ratings
Filters and segmentation6.52 Ratings7.8584 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
MixRank
-
Ratings
ZoomInfo Sales
6.3
209 Ratings
18% below category average
Sales email templates00 Ratings6.6206 Ratings
Append emails to records00 Ratings5.925 Ratings
Best Alternatives
MixRankZoomInfo Sales
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MixRankZoomInfo Sales
Likelihood to Recommend
6.5
(2 ratings)
8.0
(678 ratings)
Likelihood to Renew
-
(0 ratings)
7.5
(16 ratings)
Usability
-
(0 ratings)
8.7
(4 ratings)
Support Rating
-
(0 ratings)
8.0
(3 ratings)
Ease of integration
-
(0 ratings)
6.9
(46 ratings)
User Testimonials
MixRankZoomInfo Sales
Likelihood to Recommend
MixRank
If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
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ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
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Pros
MixRank
  • Easy to use UI
  • Has a pretty good range of support for iOS, Android and mobile web.
  • Lists are easy to pull
  • Good customer support.
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
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Cons
MixRank
  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
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ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
MixRank
No answers on this topic
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
MixRank
No answers on this topic
ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
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Support Rating
MixRank
No answers on this topic
ZoomInfo
I would give it a higher rating but they keep changing our account managers.
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Alternatives Considered
MixRank
Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
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ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
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Return on Investment
MixRank
  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
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ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
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