MoEngage vs. Punchh

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MoEngage
Score 9.0 out of 10
N/A
MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
Punchh
Score 7.5 out of 10
N/A
Punchh headquartered in San Mateo offers digital marketing for physical retailers, combining AI and machine learning technologies, and a mobile-first approach designed to increase customer lifetime value. Punchh offers partners access to real-time consumer information via a live dashboard, enabling them to create and launch campaigns, target specific user segments and review guest feedback.N/A
Pricing
MoEngagePunchh
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MoEngagePunchh
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$1,000 No setup fee
Additional Details
More Pricing Information
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User Ratings
MoEngagePunchh
Likelihood to Recommend
8.8
(2 ratings)
9.9
(2 ratings)
Likelihood to Renew
2.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
9.9
(2 ratings)
User Testimonials
MoEngagePunchh
Likelihood to Recommend
MoEngage
MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
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Punchh
We launched the program quickly and on schedule, Punchh has continued to evolve and enhance to adapt to our changing business needs, importantly developing integrations with other key partners —Olo, PAR Brink POS. I think it's ideal for a brand of our size with under 200 locations, perhaps for a chain of more than 2,000 locations, it could be worth considering building an in-house solution as a potential cost saving.
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Pros
MoEngage
  • Basic use cases of Push Notifcation and Email enablement
  • Scheduling certain events with an API, as we have more APIs it's become very useful
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Punchh
  • Reward-based App material. Punchh is great platform for reward tracking and fulfillment. I have not found one that does a better job at customer loyalty.
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Cons
MoEngage
  • Attribution
  • Onboarding could be faster
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Punchh
  • Look carefully into the integrations, find out exactly what is possible. We launched when we had Monkey Media as our online ordering tool, although it was integrated, we ended up having to move to Olo just because it was such a stronger integration.
  • I would re-think having Facebook as an option to allow registration and signup to our app. This was recommended by Punchh, but we ended up getting so many out of date email addresses in our system that were associated with the Facebook account.
  • One thing we wanted to launch with was a gift card integration, but due to Punchh not being PCI compliant, and due to other technological limitations, that's not something we've been able to bring into our loyalty app, which would be nice to have.
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Likelihood to Renew
MoEngage
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
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Punchh
No answers on this topic
Support Rating
MoEngage
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
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Punchh
The customer success people are not as invested as it seems they should be in their clients' business, at least not for the amount of money the platform costs. I am always looking for best practices to be provided or at least discussed with my AM, and she doesn't ever seem to care about what others are doing in my industry.
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Alternatives Considered
MoEngage
Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
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Punchh
We were looking for a partner who would help us get a loyalty program and a mobile app launched quickly, Punchh delivered our app on-time, the cost was very competitive and Punchh was being used by similarly sized brands in the restaurant industry. The integrations were in place and Punchh offered the Product functionality and performance we were looking for.
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Return on Investment
MoEngage
  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
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Punchh
  • We brought in over $7M from the app use alone in Q1 & Q2 of 2019.
  • It costs a ton to keep up, especially the more modules you subscribe to. Our (not so fancy price tier) price was about $100K for 2019.
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ScreenShots

MoEngage Screenshots

Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.